Myth to Power is a sweeping and provocative study of mythology, religion, propaganda, and art as instruments of cultural formation. From Homer to Hollywood, from Bacchus to Judah to Jesus to Superman-and back again-Mark Brahmin and Richard Spencer argue that symbols, archetypes, and beloved heroes function as hidden engines of social and evolutionary selection. Myths do more than entertain. They shape desire, morality, identity, and destiny. Culture, in this sense, becomes the ult...