In Varsity Green, Mark Yost cuts through clichés and common misconceptions to take a hard-eyed look at the current state of college athletics. He takes readers behind the scenes of the conspicuous and high-revenue business of college sports in order to dissect the enormous television revenues, merchandising rights, bowl game payoffs, sneaker contracts, and endorsement deals that often pay state university coaches more than the college president, or even the governor.Money ...

Tough, smart business advice from the star of the hit TLC reality show "American Chopper"Now in paperback, The Ride of a Lifetime elucidates the business principles that have made Paul Teutul Sr. and Orange County Choppers a household name. Paul's smart, commonsense business wisdom works for businesses both big and small in any industry. Here, he shows you firsthand how he built a uniquely successful business by working hard and demanding it from others; encouraging and em...

What began on the dusty racetracks of the rural South is now a world-class enterprise, as closely watched by Wall Street as by hometown racing fans. How NASCAR grew from its provincial roots to become a big business of international proportions is the story Mark Yost tells in The 200-MPH Billboard.A seasoned sports and business reporter for the Wall Street Journal and contributor to the New York Times and the Sports Business Journal, Yost demysti...

What happens when three financial industry whiz kids and certified baseball nuts take over an ailing major league franchise and implement the same strategies that fueled their success on Wall Street? In the case of the 2008 Tampa Bay Rays, an American League championship happens—the culmination of one of the greatest turnarounds in baseball history.In The Extra 2%, financial journalist and sportswriter Jonah Keri chronicles the remarkable story of one team’s Cinderella jou...

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

In Scorecasting, University of Chicago behavioral economist Tobias Moskowitz teams up with veteran Sports Illustrated writer L. Jon Wertheim to overturn some of the most cherished truisms of sports, and reveal the hidden forces that shape how basketball, baseball, football, and hockey games are played, won and lost.Drawing from Moskowitz's original research, as well as studies from fellow economists such as bestselling author Richard Thaler, the authors look at: the influence home-...

A legend in the car industry reveals the philosophy that's starting to turn General Motors around.In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy.When Lutz got into the auto busin...

With a labour fight looming, and the NHL's participation in the Olympics hanging in the balance, The Instigator looks at how two decades of lockouts, soaring ticket prices, and on-ice tinkering have convinced many hard-core fans that the NHL's long-time commissioner Gary Bettman is the devil in disguise. In 1992, the gross revenue of the National Hockey League was US$400 million. This season, the figure will be closer to $2.8 billion-a seven-fold increase. Even if that were the only criter...

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical ...

The legendary college football head coach tells his captivating story—from rural Wyoming to law school to the upper echelons of the SEC.A New York Times BestsellerSwing Your Sword is the first ever book by one of the most fascinating and successful coaches in sports. A maverick who took an unlikely path to coaching through law school, Mike Leach talks about his unorthodox approach to coa...

Creative folks often know all too well that the muse doesn’t always strike when you want it to, or when the deadline for your next brilliant project is creeping up on you like an ill-fitting turtleneck. Originality doesn’t follow a time clock, even when you have to. While conventional time management books offer tons of instruction for using time wisely, they are traditionally organized in a linear fashion, which just isn’t helpful for the right-brain mind. In Time Management for t...

There are really two games, the one you see and the one you don't. The way I see it, the best way to use access to both worlds is to illuminate and reveal, not idolize and adore. It's better to be wrong than to be played for a fool. – Colin CowherdIn this age of billion dollar athletic marketing campaigns, “feel good” philosophy with no connection to reality, and a Sports Media echo chamber that’s all too eager swallow whatever idiotic notion happens to be in vogue at the ...