Build a healthcare brand that changes lives.A thriving brand requires a plan. Even the best marketing ideas cannot come to fruition without a cohesive brand plan. This is especially relevant and challenging in the health and wellness industry. Brand Plan Rx provides a proven road map that empowers you to make the choices that drive demand and will get you to synthesize your plan onto one page designed specifically with the health and wellness industry in mind.In Brand Plan ...

A groundbreaking prescription for health care reform--from a legendary leader in innovation . . .Our health care system is in critical condition. Each year, fewer Americans can afford it, fewer businesses can provide it, and fewer government programs can promise it for future generations.We need a cure, and we need it now.Harvard Business School’s Clayton M. Christensen—whose bestselling The Innovator’s Dilemma revolutionized the business w...

Revised version with also a new chapter "closing the loop" as of November 2018If you work in health(care), this is your update on the 'future'. This book is about the digital transformation that healthcare is facing. It's not a prediction, blueprint nor is it a manual. But it is giving some insights on what is happening to health(care) and how you might best prepare for the future that's coming. It addresses all levels: physicians, nurses, patients, IT, board members & governments....

How can management cure health care's ills?If you need the best practices and ideas for transforming health care--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.The HBR articles in this collection propose several remedies:- Organizing doctors into teams- Focusing incentives on patients' recovery- Saving lives and dollars by designing clearer work processes- Sharing knowl...

Unlike any Pharmaceutical Sales book found, this guide walks you through the career of a lifetime in Pharmaceutical Sales.We share our many years of Sales Experience in the industry to give you the fundamentals for success from entry to promotion.This pocket guide encompasses more areas of the profession than most guides on the market today, to include:InterviewsRide AlongsTeam playingAdministrative DutiesAnd so mu...

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Mark...

A great way to jump-start your career in pharmaceutical and biotechnology sales!"Be brief, be bright, be gone" is the philosophy that launched David Currier to a successful career as a pharmaceutical sales representative. Simply stated, this approach encourages aspiring sales professionals to:Be brief-Keep your sales presentations short and to the point. Be bright-Understand your product and its clinical context. Be gone-Respect your customer's time.

Career changes are becoming common among professionals in recent years. Many physicians may want to change direction, but often do not know whether it is the right thing to do or if pursuing a career outside of clinical practice would achieve their professional goals. Doctors have the training and education to contribute to society in many beneficial ways in addition to traditional clinical practice. Yet, there is no formal mapped-out route for doctors who want to pursue alternative career...

The past decade has seen a massive paradigm shift in how new drugs and other therapies are discovered, developed and commercialized. This new distributed model of networked R&D seamlessly blends external partnerships with in-house efforts to generate innovations and create value. Smaller companies and academia have been both beneficiaries and targets of this shift in focus. Partnering with giant pharmaceutical corporations can provide the resources and channels to market that an academ...

This book bridges the gap between practitioners of supply-chain management and pharmaceutical industry experts. It aims to help both these groups understand the different worlds they live in and how to jointly contribute to meaningful improvements in supply-chains within the globally important pharmaceutical sector. Scientific and technical staff must work closely with supply-chain practitioners and other relevant parties to help secure responsive, cost effective and risk mitigated supply ...

Written by the President and CEO of the Institute for Healthcare Improvement (IHI) and a leading health care journalist, this groundbreaking book examines how leading organizations in the United States are pursuing the Triple Aim—improving the individual experience of care, improving the health of populations, and reducing the per capita cost of care.Even with major steps forward – including the Affordable Care Act and the creation of the Center for Medicare and Medicaid Innovation...

The pharma industry and its constituent companies have been enigmatic and mysterious for the general public. Any student or professional who desires to build a career in the pharma industry have found themselves struggling to understand how the pharma companies actually work and how can they best integrate themselves in these companies to build a solid, long-term, rewarding career. Difficulty in understanding workings of pharma companies is also widespread amongst seasoned, experienced pha...