Showing results for "martin eppler"
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Design Your Future
The Innovative Career and Transition Guide
2026
EN
This book presents a compelling, science-based guide for navigating life's many transitions: from first jobs to midlife pivots to purposeful retirements. Based on insights from over 1000 people across all ages and career stages, it blends identity work, prototyping, and psychological capital to foster sustainable, purpose-driven career paths. Drawing on design thinking, positive psychology, and behavioral science, each chapter encourages reflection, exploration, and growth, supported by a ...
2022
EN
Data literacy is one of the key skills that companies are looking for but it’s a specialist skill – currently. This book is your comprehensive guide to becoming data literate: understand data analytics, how to use data insights effectively in your organisation, and how to talk about data with experts and non-experts confidently.
Meet Up!
Better Meetings Through Nudging
2021
EN
This book is about meetings and providing a new perspective from behavioural economics called nudging to make meetings more productive and enjoyable. Nudging hacks into the fast, automatic, subconscious system in human reasoning to breed success in every get-together. Once you know the foundations of focus, orientation, involvement, and commitment, the advantages of nudging are evident. The authors provide an explanation of nudge theory and 6 principles of how nudging affects our behavior....
Managing Information Quality
Increasing the Value of Information in Knowledge-intensive Products and Processes
- Series -
- Business and Management (R0)
2013
EN
What makes information useful? This seemingly simple and yet intriguing and complicated question is discussed in this book. It examines ways in which the quality of information (i.e., its fitness for use) can be improved in knowledge-intensive processes (such as on-line communication, strategy, product development, or consulting). Based on existing information quality literature, the book proposes a conceptual framework to manage information quality for knowledge-based content. It presents...
The Professionalization of Humanitarian Organizations
The Art of Balancing Multiple Stakeholder Interests at the ICRC
- Series -
- Business and Management (R0)
2018
EN
This book offers deep insights into the functioning of humanitarian organizations (HOs) from a managerial perspective. Presenting an in-depth case study on the International Committee of the Red Cross (ICRC), it demonstrates how HOs can professionalize the management of their operations by adapting the institutional logic of private corporations and applying their tools and frameworks in the context of a non-profit-organization. The authors discuss the advantages of effective stakeholder a...
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Becoming a Data Head
How to Think, Speak, and Understand Data Science, Statistics, and Machine Learning
2021
EN
"Turn yourself into a Data Head. You'll become a more valuable employee and make your organization more successful."Thomas H. Davenport, Research Fellow, Author of Competing on Analytics, Big Data @ Work, and The AI AdvantageYou've heard the hype around data - now get the facts.In Becoming a Data Head: How to Think, Speak, and Understand Data Science, Statistics, and Machine Learning, award-winning...
2011
EN
The essential risk assessment guide for civil engineering, design, and constructionRisk management allows construction professionals to identify the risks inherent in all projects, and to provide the tools for evaluating the probabilities and impacts to minimize the risk potential. This book introduces risk as a central pillar of project management and shows how a project manager can be prepared for dealing with uncertainty. Written by experts in the field, Ris...
How to Manage Project Opportunity and Risk
Why Uncertainty Management can be a Much Better Approach than Risk Management
2011
EN
Since I wrote the Foreword for the second edition of this book, risk management processes have become much more widely used, but controversy about what should be done and how best to do it has grown. Managing risk is a risky business. Chapman and Ward provide an in-depth explanation of why it is important to understand and manage underlying uncertainty in all its forms, in order to realise opportunities more fully and enhance corporate performance. They show what best practice should look ...
Mining Your Own Business
A Primer for Executives on Understanding and Employing Data Mining and Predictive Analytics
2016
EN
Data mining and predictive analytics are the 21st century’s most valuable new management tools. In this practical guide for organizational leaders and top-level executives, industry experts Jeff Deal and Gerhard Pilcher explain in clear, understandable English… what data mining and predictive analytics are why they are such powerful management tools how and when to use them for greatest positive impact across a broad spectrum of indust...
Marketing Database Analytics
Transforming Data for Competitive Advantage
2013
EN
Accessible
Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.Focusing specifically on quantitative marketing metrics, the book:Covers the full spectrum of marketing analytics, from the in...
Advanced Customer Analytics
Targeting, Valuing, Segmenting and Loyalty Techniques
- Series -
- Marketing Science
2016
EN
Accessible
Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management approach, taking into account the need to understand the consumer mindset through elasticity modelling and discount strategies, as well...
Intelligent Internal Control and Risk Management
Designing High-Performance Risk Control Systems
2016
EN
Many people in organizations resent internal control and risk management; these two processes representing unwelcome tasks to be completed for the benefit of auditors and regulators. Over the last few years this perception has been heightened by the disastrous implementation of section 404 of the Sarbanes-Oxley Act of 2002, which is generally regarded as having been too expensive for the benefits it has brought. This important book offers a way of improving this prevailing perception and i...











