Let’s face it—fixing and flipping houses is sexy. Who doesn’t love the idea of buying a rundown, mold-infested shack and transforming it into someone’s dream home for massive profits? Reality TV shows make it look so easy. A little paint here, some new kitchen cabinets there, and presto! The house is sold for big bucks and everyone lives happily ever after.If only it were that simple. Fixing and flipping houses is a business. In order for a business to survive, prosper, and grow, s...

A strategic plan becomes your team's roadmap for the next one to three years. It clearly articulates what is important to your organization and why. Without a strategic plan, teams, departments, and organizations can float rudderless with no clear direction. Conversely, an organization with a well-communicated strategic plan can focus the efforts of leaders, managers, and employees towards the achievement of specific business objectives. More often than not, those objectives will be reache...

Going far beyond previous empirical work, John Kotter and James Heskett provide the first comprehensive critical analysis of how the "culture" of a corporation powerfully influences its economic performance, for better or for worse. Through painstaking research at such firms as Hewlett-Packard, Xerox, ICI, Nissan, and First Chicago, as well as a quantitative study of the relationship between culture and performance in more than 200 companies, the authors describe how share...

Take a crash course in boosting operational efficiency!Whether a business manufactures trucks, delivers packages, or sells coffee, it lives and breathes on its operations. Without exception. Ensuring smooth, efficient processes is a challenging task--but the rewards are immense. The McGraw-Hill 36-Hour Course: Operations Management puts you on the fast track to bolstering and managing the effectiveness of your organization’s operations. Complete with exercises, self-test...

Recent advances in the study of complexity have given scientists profound new insights into how natural innovation occurs and how its power can be exploited. Now two pioneers in the field, Robert Axelrod and Michael D. Cohen, provide leaders in business and government with a guide to complexity that will help them make effective decisions in a world of rapid change.Building on evolutionary biology, computer science, and social design, Axelrod and Cohen have constructed a unique fram...

Lead yourself to success—and others are sure to follow“For leaders looking for a plan of ‘Why, What, and How’ to become a better leader, the answer is between the covers of this book.”—Chester Elton, New York Times bestselling author of The Carrot Principle, The Orange Revolution, and All In“Ever wish you could be more confident, more engaged, or more productive in your life? Look no further. All t...

Develop a more systematic, human-centered, results-oriented thought processDesign Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New Product Development Essentials series, this book shows you how to bridge the gap between the strategic importance of design and the tactical approach of design thinking. You'll learn how t...

The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. That world is long dead, and customers now occupy that position. In this relentlessly globalizing economy, we live in a world of oversupply and underdemand, with too many suppliers chasing too few customers, offering more goods and services than the market can absorb.Noel ...

Introduction to Global Logistics offers a step-by-step guide to global logistics. Covering the breadth of logistics, this highly accessible text is illustrated by engaging case studies of market leaders. In this comprehensive second instalment of Global Logistics Strategies, John Manners-Bell provides an in-depth definition, description and exploration of the strategic principles and practices in transportation modes and supply chain vert...

Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly, effectively, on a budget, with smart goals, and a road map for success.Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social ...

No longer the hidden genius of scientists, nanotechnology is now appearing in products manufactured for everyday life—products that can heal, save lives, be more durable, and last longer. It is also attracting the attention of investors interested in participating in this nano revolution.Nanotechnology: Business Applications and Commercializationis a guide for businesses, investors, and research universities who want to bring nanotechnology products to the ...

Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software program...