This book demonstrates why companies must establish and maintain a new – customer-committed – culture and how this transformation can be achieved.A unique customer experience has never been as critical to success as it is today. Many companies are therefore focusing on customer-oriented processes and the collection of valuable customer data. However, customers are more than just the sum of their data. Special brand experiences and genuine wow moments almost always arise from empath...

Winter has at last arrived at the castle above the clouds! The little wizard Wobbletooth, Princess Pustilla, Sir Turnip and Flutteric the dragon want to go ice-skating on the castle pond. But Sir Turnip accidentally shatters the ice. And so the four friends fly to the big ice lake in the snowy mountains. There, they meet the ice princess Smaragda. She is very sad because she can’t find her best friend – the snowflake Esmeralda. The little wizard and his friends set out to help her. But fin...