How Companies Create Valuable BrandsMost companies start their branding endeavor by picking words. By then they have oftenmade their first fatal mistake. Many companies spend years and fortunes building brands thatthey don't own, can't sell, or aren't even real brands. These errors are very expensive andalways poorly timed.In order to create a great brand one must understand the rules of branding from two differentdisciplines, law and marketing, ...

Chances are, you've heard about Internet dating from a friend, or an online banner ad has caught your eye. If you've given online dating a passing consideration, you may have some fears from all those graphic horror stories that jar your senses – and your sensibilities. Or you may think that meeting people via the Internet is only for the disenfranchised or socially unskilled.From their own experiences, 20 million people can tell you otherwise. Online Dating For Dummies wi...

Get smart about your feelings to achieve success and happinessEmotional intelligence (also known as emotional quotient or EQ) is all about perceiving, using, understanding, managing, and handling your emotions and those of others. Develop crucial emotional skills that will help you in your career and in your personal life with Emotional Intelligence For Dummies. Learn to manage your emotions, uncover the power of empathy, and build meaningful relationships...

What the international phenomenon of The Rules did for conventional dating, The Rules for Online Dating does for the search for love on the Internet. You'll never hit the "reply" button the same way again.Millions of women around the world are meeting men on the Internet, or they've met in person and are corresponding by e-mail. But though e-mail and Net-based dating services have revolutionized the dating landscape, they've creat...

One of the world’s top pick-up artists, Richard La Ruina went from having no women to being a true master of seduction. Now he shows you how to do the same. So move over Mystery, and tell Neil Strauss that The Rules of the Game are about to be rewritten. This complete pickup artist guide has every element of the winning pickup right here, from discovering confidence to exuding charm, learning conversation starters to mastering body language, to much more. And as you move from dayd...

Newly edited and updated 2022. PLEASE...don't go on another date until you've read this book!Dr. Kelley, Relationship Coach, has years of experience (her own, her friends and hundreds of clients) and has discovered the secrets of getting any man to fall in love with you and beg to see you again as soon as possible. If you want to "win" with men, you need to "know" them better. You need to be one step ahead of them. If you haven't been successful in love, you aren't doing it right. ...

A fresh and fun guide to dating from the #1 New York Times bestselling coauthor of He's Just Not That Into You and How to Keep Your Marriage From Sucking."Jam-packed with straight-talking tips . . . and quite frankly, we can't put it down."— The SunWhy does dating have to be so hard?It doesn't! Stop trying to out-game the system and relax. It's Just a F***ing Date presents the tools, not the rules, for brin...

“You’re the Man… Act Like One!” Look, I know you’re not a mind reader, so I’m going to be blunt… The majority of women like to be fucked. And I mean really fucked. Yes, the media has lied to you. Sure, there are some women that want to lay on their backs, look into your eyes, and gently rock back and forth, but most of us want you to channel the power of the Sun through your penis and give us a good, solid pounding. Act like you want it, for God’s sake! In this book, I’m going to lay out e...

With sales of more than 160,000 copies, Fundamentals of Project Management has helped generations of project managers navigate the ins and outs of every aspect of this complex discipline. Using a simple step-by-step approach, the book is the perfect introduction to project management tools, techniques, and concepts. Readers will learn how to: • Develop a mission statement, vision, goals, and objectives • Plan the project • Create the work breakdown structure • Produce a workable schedule •...

SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARDToday's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.Adapt...

Leverage the power of effective writingBe a Brilliant Business Writer gives you tools for mastering the art of persuasive writing in every document you create, from email and client letters to reports and presentations. Jane Curry and Diana Young will show you how to convey your message with clarity and power, increase your productivity by reducing rewrites, and provide just the right tone for navigating the minefield of office politics. With its smart, savvy advice, B...

Baffled by repeated mistakes in your department? Want to focus your employees' limited time on more valuable work? The answer to these challenges and more is business process improvement (BPI). Every process in every organization can be made more effective, cost-efficient, and adaptable to changing business needs. The good news is you don't need to be a BPM expert to get great results. Written by an experienced process analyst, this how-to guide presents a simple, bottom-line approach to p...