Branded Heritage and Real Estate presents a bold and timely investigation into the intersection of two powerful forces reshaping our cities today: the financialisation of space and the strategic use of heritage as a vehicle for profit.Heritage can certainly be consumed, but it can be endlessly consumed because its ageing, unlike ours, is infinite. Regeneration projects that present themselves as “eternal” do not undermine the meaning of history; instead, they align with ca...

In this important book, the authors unpack the theoretical and practical issues around the development of heritage sites, critically dissecting key conservation benchmarks such as the ICOMOS guidelines, BS 7913 and the RIBA Conservation Plan of Work to reveal the mechanics of heritage guidance, its advantages and conceptual limitations.Underpinned by an active understanding of the conservation philosophy of William Morris, the book presents five case studies from the UK and North a...