Strategy holds the promise of success. It steers you through the choppy waters of day-to-day business towards your desired goals. Strategy is about change; it opens up fresh possibilities and sets new horizons. For many of us, however, the path to developing and managing transformational change can seem far from straightforward.Do you struggle with strategy? Are you unsure how to do it well? Have you concerns that the strategy you ...

Helping you make faster, smarter, better decisions using generative AI platforms.Do you find yourself having to make high-stakes decisions in an increasingly complex world? Are you, perhaps, trying to write a strategy, transform your services or even plan the holiday of a lifetime? Have you also been wondering for some time now just how AI is going to make a real difference to your own ways of working? If so, this is the book for you!This practical guide is...

This book is a manifesto urging deeper thought about what we design as well as how and why we design. As design thinking deepens, its reach widens, making this a book not just for designers but also for policymakers, government ministers, company CEOs and other makers-of-big-decisions.The world we live in presents a myriad of complex, critical challenges which design thinking has the potential to resolve. The hope in writing this book is that when future ...

This handy book contains proven ways to cook meals consistent with clean eating, in your crockpot. You can eat healthier and be leaner. These healthy, tasty meals will help you in gaining control over your eating habits, allowing you to transform your diet from constant snacking to eating the ingredients that your body needs.Not only are these recipes tasty, but they're easy, too, since your crock pot does the cooking for you. You'll be more satisfied than you were when you ate proc...

The discovery of market needs and the manufacture of a product to meet those needs are integral parts of the same process. Since most textbooks on new product development are written from either a marketing or an engineering perspective, it is important for students to encounter these two aspects of product development together in a single text. Product Design: Practical Methods for the Systematic Development of New Products covers the entire new product development process, from market re...

The Strategy Manual is a practical handbook for anyone interested in the creation, management or governance of strategy. It aims to demystify strategy and provide a step-by-step guide on how to do it well. It features many innovative models, frameworks and templates to help you make sense of the challenges of strategy and how to overcome them systematically and rigorously.Mike Baxter is a renowned strategy expert, having spent over 20 years delivering independent front-line consult...

Thought leader John Adair provides the techniques and insights you need to find solutions, spark creativity and confidently make the right decisions.This 5th edition now features even more practical exercises, useful templates, and top tips to provide a clear framework that can generate ideas and inspire confidence in your team - so you can spot the solution in every problem, and create ideas to rival even the best strategists.The Creating Success s...

This pocket guide to Scrum is the one book for everyone who wants to learn or re-learn about Scrum. The book describes the framework as it was designed and intended, with a strong focus on the purpose to the rules and adding an historical perspective to Scrum and the Agile movement. As the balance of society keeps shifting from industrial labor to digital work, complexity and unpredictability keep increasing. The need for agility through Scrum increases equally, in and beyond software and ...

Discover the secret power of irrational thinking to create magic in branding, business, and life, with the breakthrough book from the advertising legend.AS SEEN ON THE DIARY OF A CEO PODCAST‘Revelatory and entertaining’ Sunday Times‘Sutherland uses his decades of experience to dissect human spending behavior in an insanely entertaining way…a must read’ Entrepreneur, Best Books ...

Successful study is dependent on effective study skills. Yet many students are never taught how to study, and many are anxious about their ability to develop the necessary skills required to complete their course. All students can learn how to study. It is not a skill reserved for the select few. With a little information, guidance and advice all students can discover how to study and improve the marks on their course. This book is aimed at students at almost every level, including college...

Revolutionize Your Marketing Strategy with Cutting-Edge AI TechniquesAre you ready to propel your marketing initiatives into the future? AI Marketing Mastery: Techniques for Success is your essential guide to navigating the increasingly complex world of artificial intelligence in marketing. This compelling book delves deep into the transformational power of AI, offering you practical insights and techniques to stay ahead of the competition.Attention: In an era where data re...

How human behavior brought our world to the brink, and how human behavior can save us.The world is a mess. Our dire predicament, from collapsing social structures to the climate crisis, has been millennia in the making and can be traced back to the erroneous belief that the earth’s resources are infinite. The key to change, says Don Norman, is human behavior, covered in the book’s three major themes: meaning, sustainability, and humanity-centeredness. Emphasize qua...