This edited volume is based on a highly original survey carried out between November 2011 and June 2012 among a panel of 6,000 voters. The panel was interviewed on 12 separate occasions about how and why they made their voting choices. The book focuses on how electoral choices are made and how these choices evolve during the short time-span of an election campaign. The analysis of the 2012 electoral result shows more than ever that voting choices are the fruit of interweaving timelines: th...