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Showing results for "paul brook"

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2022

EN

Like so many other professions, law is becoming increasingly influenced by an overwhelming amount of disparate, fragmented and complex data that can both help and hinder business. Data comes from a wealth of different sources, both internal and external, constantly changing, never still. Keeping control of all that data is one challenge; leveraging it to the greater good much harder. Despite the huge amount of data in the average law firm, data-driven decision-making is relatively new and ...

200,33 €

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Crossing the Chasm

Marketing and Selling Technology Project


2009

EN

Accessible

The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of visionary early adopters and the lucrative mainstream market. If you...

10,06 €

Reinvent

Navigating Business Transformation in a Hyperdigital Era


2023

EN

**#1 WALL STREET JOURNAL BESTSELLERSilver for Best Business Book in the 2023 Globee® Awards for BusinessThe 21st Annual American Business Awards®2023 Best Business Book of The Year | Silver Stevie WinnerThinkers50 2023 Distinguished Achievement Award for Strategy Shortlist14th Annual Awards | American Books Fest | 2023 International Book AwardsIBA Best Business Book in the Category of Business: Management and Leadership2023 Global EBook...

Creating and Delivering Your Value Proposition

Managing Customer Experience for Profit

2009

EN

Accessible

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how ...

43,87 €

The Best Service is No Service

How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs


2011

EN

In this groundbreaking book, Bill Price and David Jaffe offer a new, game-changing approach, showing how managers are taking the wrong path and are using the wrong metrics to measure customer service. Customer service, they assert, is only needed when a company does something wrong—eliminating the need for service is the best way to satisfy customers. To be successful, companies need to treat service as a data point of dysfunction and figure what they need to do to eliminate the d...

20,99 €

Zone to Win

Organizing to Compete in an Age of Disruption


2015

EN

Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O'Brien to ask "Who is Geoffrey Moore and why is he more famous than me?"Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore's consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual t...

The CFO in Pole Position

Leading next-generation decision-making in a data-driven organization

2020

EN

The ever-changing business invironment is demanding evermore from Financials and the Chief Financial Officers in particular. In The CFO in Pole Position, the authors pinpoint the current and future challenges for CFO's to take control and keep the organization on course for survival and success.


2021

EN

Become a digital-first organization—and avoid disruption.If you read nothing else on the principles and practices that lead to successful digital transformation, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reinvent your digital strategy, overcome barriers to change, and win in the continuously connected world.This book will inspire you to:De...

2012

EN

Finally, a book comes along that provides a unique yet simple and powerful approach to understand the business model and the critical role strategic management has in supporting it. Its value is in business model thinking. It brings you a combination of the best contributions of academe and industry that will help build business model-centric organizations. Inside, you’ll learn about strategy from a business model perspective. What does that mean? It means that you’ll first have to think r...

5,61 €

2010

EN

Customers are increasingly demanding higher levels of speed and quality, yet leaders often focus mainly on reducing the costs of operations. This book outlines the needed evolution in leadership attitudes and behaviors in the key operational areas such as new product development, sales, operations, customer service, human resources, finance, and information technology.

5,61 €

Reshaping Retail

Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World

2013

EN

The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Now retailers in emerging markets appear to be repeating the story all over again, except on a scale and at a speed beyond anything we have seen before.Given all of this, it can be hard for tho...

25,99 €

2010

EN

Boost Your Sales and Attract New Customers will help you understand the importance of marketing and market planning to achieve your business success. By following the learning roadmap, and completing each component of the Program, you will expand your knowledge of marketing and advertising of your business.

0,99 €