This ambitious book looks 'behind the model' to reveal how economists use formal models to generate insights into the economy. Drawing on recent work in the philosophy of science and economic methodology, the book presents a novel framework for understanding the logic of economic modeling. It also reveals the ways in which economic models can mislead rather than illuminate. Importantly, the book goes beyond purely negative critique, proposing a concrete program of methodological reform to ...

Genealogical evidence is the information that allows us to identify an individual, an event in his or her life, or the relationship between individuals. In such a process, we often hear or use words such as evidence, proof, or documentation. Brenda Dougall Merriman takes readers through the genealogical process of research and identification, along the way examining how the genealogical community has developed standards of evidence and documentation, what those standards are, and how they ...

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards ...

Analytics is one of a number of terms which are used to describe a data-driven more scientific approach to management. Ability in analytics is an essential management skill: knowledge of data and analytics helps the manager to analyze decision situations, prevent problem situations from arising, identify new opportunities, and often enables many millions of dollars to be added to the bottom line for the organization.The objective of this book is to introduce analytics from the pers...

This clearly written textbook clarifies the concepts underpinning descriptive and inferential statistics in organizational research. Acting as much more than a theoretical reference tool, step-by-step it guides readers through the various key stages of successful data analysis.Covering everything from introductory descriptive statistics to advanced

Elephants are gentle giants that need to be protected. They are being killed for their ivory tusks, which are illegally taken for trade. You can condition your child's mind to care for these animals through appropriate introduction that focuses on their importance to the ecosystem. The unique layout plus beautiful images in this book will make that objective a reality soon. Grab a copy now!

"SURVEY & QUESTIONNAIRE DESIGN: Collecting Primary Data to Answer Research Questions" presents practice-oriented guidance on survey and questionnaire design, as well as exercises and video presentations, to assist you in your research. It is based on lecture notes and hand-outs used by the authors in the various classes they have taught over the past number of years. Within the research process, you may wish to collect primary data using a survey. Surveys have a number of different steps t...

This dynamic guide to doing literature reviews demystifies the process in seven steps to show researchers how to produce a comprehensive literature review. Teaching techniques to bring systematic thoroughness and reflexivity to research, the authors show how to achieve a rich, ethical and reflexive review.What makes this book unique:Focuses on multimodal texts and settings such as observations, documents, social media, experts in the field and secondary data so that y...

Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from exi...

Ryall and Bramson's Inference and Intervention is the first textbook on causal modeling with Bayesian networks for business applications. In a world of resource scarcity, a decision about which business elements to control or change – as the authors put it, a managerial intervention – must precede any decision on how to control or change them, and understanding causality is crucial to making effective interventions.The authors cover the full spectrum of causal modeling tec...

Educate your child that no matter how weird animals may look, they must still be cared for. The purpose of this educational book, therefore, is to raise awareness on animal diversity. It introduces animals in full color so there's familiarization. Select texts are also there to encourage reading and comprehension. Grab a copy today!

In 1925 Howard Johnson was the first to establish the mass-market menu. And thus the fast-food chain was born.The United States first Thanksgiving Day Parade was presented by Gimbels in Philadelphia, Pennsylvania, November 25, 1920.Aretha Franklin, the Queen of Soul, was the first woman inducted in Rock and Roll Hall of Fame.Throughout history, much of human progress has been driven by the need to be the first or even the only person to accomplish ...