Your Privacy Settings

By selecting "Accept All", you permit Rakuten Kobo and its partners to use cookies, tracking and similar technologies to collect your personal data and process it for the following purposes: to operate the website and Kobo services and ensure they work properly, to deliver you personalized content on Kobo and advertisements for Kobo on other platforms, and to measure analytics and analyze how our website and services are being used. Otherwise, please click on "Decline" below to reject all non-essential purposes or view "Privacy Settings" to manage your preferences for each purpose. For more information, please read our Privacy Policy.

View Privacy Settings

Showing results for "philippe chereau"

  • Bestsellers
  • Highest Rated
  • Price: Low to High
  • Title: A to Z
  • Title: Z to A
  • Date: Newest to Oldest
  • Date: Oldest to Newest
Clear All

Showing 1 - 1 of 1 Results

Adult content is visible. 

Strategic Consulting

Tools and methods for successful strategy missions

2017

EN

Whether you are a business leader, internal business partner or external consultant, there are six key strategy missions that you will need to undertake as you deal with the re-positioning and growth issues that all businesses face at one stage or another during their life-cycle:assessing the environmentdefining a strategic positioningchoosing a growth strategyexpanding internationallycombining st...

Price52,46 €

People who read this also enjoyed

Six Simple Rules

How to Manage Complexity without Getting Complicated


2014

EN

New tools for managing complexityDoes your organization manage complexity by making things more complicated? If so, you are not alone.According to The Boston Consulting Group’s fascinating Complexity Index, business complexity has increased sixfold during the past sixty years. And, all the while, organizational complicatedness-that is, the number of structures, processes, committees, decision-making forums, and systems-has increased by a whopping f...

Price22,99 €or Free with Kobo Plus

2011

EN

The Smart Entrepreneur features real-life case studies as well as in-depth analysis by authors with direct experience of developing start-ups and venture coaching. Also available as a full ebook and print edition, here The Smart Entrepreneur has been divided into four mini-manuals: Idea creation and evaluation; From idea to business proposition; Proof of concept; and Marshalling resources. Each section offers practical advice and guidance to cover all aspects of your venture, from building...

Key Management Models

The 75+ Models Every Manager Needs To Know


2015

EN

This best selling management book is a true classic. If you want to be a model manager, keep this new, even better 3rd edition close at hand.Key Management Models has the winning combination of brevity and clarity, giving you short, practical overviews of the top classic and cutting edge management models in an easy-to-use, ready reference format.Whether you want to remind yourself about models you’ve already come across, or want to find new ones, you’ll find yours...

Price19,92 €

2012

EN

This book is about strategic performance management for the Twenty-First Century organization. In a practical step-by-step approach it navigates readers though the identification, measurement, and management of the strategic value drivers as enables of superior performance. Using many real life case examples this book outlines how organizations can visualize their value creation, design relevant and meaningful performance indicators to assess performance, and then use them to extract real ...

Price91,59 €

2012

EN

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:* Where are we now? - Strategic and marketing analysis* Where do we want to be? - Strategic direction and strategy formulation* How might we get there? - Strategic choice* Which way is best? - Strategic evaluation* How can we ensure arrival? - Strategic implem...

Price86,70 €

Marketing the Professional Services Firm

Applying the Principles and the Science of Marketing to the Professions


2010

EN

Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of companies including J. Walter Thompson, market research companies, the ?big four? accounting fi...

Price37,99 €

Entrepreneurship and Innovation

Theory, Practice and Context

2019

EN

This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader’s thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as ...

Price114,47 €

Reinventing Management

Smarter Choices for Getting Work Done

2010

EN

The recent economic crisis was not just caused by a failure of regulation or economic policy; it was a story of the failure of management in a fundamental sense—a deeply flawed approach to management that encouraged bankers to pursue opportunities without regard for their long-term consequences, and to put their own interests ahead of those of their employers and their shareholders.And looking more widely, there is a creeping disenchantment with management as a profession:...

Price17,99 €

Reinventing Management

Smarter Choices for Getting Work Done, Revised and Updated Edition

2012

EN

The economic crisis was not just caused by a failure of regulation or economic policy; it was a story of the failure of management in a fundamental sense—a deeply flawed approach to management that encouraged bankers to pursue opportunities without regard for their long-term consequences, and to put their own interests ahead of those of their employers and their shareholders.The revised edition of this best-selling book shows convincingly that many of today’s major economi...

Price16,99 €

The Delta Model

Reinventing Your Business Strategy


2009

EN

Strategy is the most central issue in management. It has to do with defining the purpose of an organization, understanding the market in which it operates and the capabilities the firm possesses, and putting together a winning plan. There are many influential frameworks to help managers undertake a systematic reflection on this issue. The most dominant approaches are Michael Porter’s "Competitive Strategy" and the "Resource-Based View of the Firm," popularized by Gary Hamel and C.K. Prahal...

Price62,00 €

2012

EN

In any career in business, chances are that the time will come when someone will ask you to do a strategy for something. Too often, this will be a cue for stress at work and sleepless nights.What You Need to Know about Strategy shows that it doesn’t have to be like this. Taking you step-by-step through the basics of what you need to know to come up with a great strategy, it shows:That getting the right answers depends on asking the right questionsWh...

Price11,99 €