In this new age, marketers, media owners, agencies and content creators tend to struggle with the new realities of marketing. Everything they learnt while they were growing up is being challenged, and seems to be growing irrelevant against the disruptors that they face. Marketing thinking, even in some of the world's largest organizations, is disconnected from their own ground-level executions. The game has changed. But they are still playing by the rules of the 1990s. They are set to lose...

The knowledge of mechanics of materials is the very foundation for advanced topics in mechanical, civil, aerospace, chemical, ceramic engineering and materials science.This comprehensive book presents materials with a three-dimensional approach rather than two-dimensional analysis adopted by existing books. It develops the required background thoroughly before basic elements such as stress and strain tensors are formulated. The presentation is richly filled with anecdotes, illustra...

This book is unlike any other book you have read on property investing.It is unique because you will be getting real estate advice from successful people like Andrew Carnegie, Robert G Allen, Donald Trump, John F Kennedy, Albert Einstein, Ralph Waldo Emerson, J Paul Getty and many others."A Quotation at the right moment is like bread to the famished."This book will provide you with proven and timeless advice that will not only motivate and inspire you but will provi...

India today stands at the threshold of a historic possibility. A nation once colonized in mind and economy is now reclaiming its civilizational confidence with a roar. The dream of a viksit Bharat is not merely a fiscal target or a set of data points; it is a sacred national awakening, a sankalp of dignity, strength, and global leadership.Yet, a nation cannot reach its zenith if its heartland remains in the shadows. We must recognize a fundamental, non-negotiable reality: Bihar is ...

Leverage the Azure analytics platform\\'s key analytics services to deliver unmatched intelligence for your dataKey FeaturesLearn to ingest, prepare, manage, and serve data for immediate business requirementsBring enterprise data warehousing and big data analytics together to gain insights from your dataDevelop end-to-end analytics solutions using Azure SynapseBook DescriptionAzure Synapse Analytics, which Microsoft describes...

This book offers an in-depth exploration of the rapidly evolving field of luminescent materials that hold the key to energy-efficient lighting and advanced display technologies. This book delves into the synthesis, characterization, and application of white light-emitting materials, ranging from organic and inorganic compounds to cutting-edge nanomaterials like quantum dots and carbon-based nanostructures.Through comprehensive discussions on the underlying photophysical mechanisms ...

This book shows the effectiveness of DRASTIC model in a geographical setting for validation of vulnerable zones and presents the optimization of parameters for the development of precise maps highlighting several zones with varied contamination. Impact of vadose zone has also been assessed by considering every sub-surface layer.Exclusive title covering effectiveness of DRASTIC model for groundwater vulnerability assessmentReviews of the strengths and limitations of assessme...

Unravelling Alzheimer's: Innovations in Pathogenesis, Diagnosis, and Therapeutics provides a comprehensive and multidisciplinary exploration of Alzheimer's Disease (AD), one of the most pressing neurodegenerative disorders of our time. The book examines the historical evolution, epidemiology and global impact of AD, followed by an in-depth discussion on molecular and cellular mechanisms, including amyloid-beta aggregation, tau pathology, neuroinflammation, oxidative stress, and genetic fac...

Process of wealth creation is 90% psychology and only 10% strategy. Most people fail to become rich because they want to learn the strategy and do not focus on changing their psychology.The inner change has to precede the external outcome. Bestselling author Praveen Kumar explains in this book how you can become an enlightened millionaire by simply getting the mind script of a rich person.This book will take you step by step on the methodology of changing your mind script t...

If you are the kind of person who wants to break free from shackles of limited finances, ' The Ten Commandments of Wealth Creation' will lead you to the promised land where money will no longer be an issue in your life. Whether you are an investor, a businessman or an employee you will be able to reclaim financial control of your life by understanding the simple principles that will catapult your earning power into stratosphere.As you begin to read this book you will embark on a jo...

Unravelling Alzheimer’s: Innovations in Pathogenesis, Diagnosis, and Therapeutics provides a comprehensive and multidisciplinary exploration of Alzheimer’s Disease (AD), one of the most pressing neurodegenerative disorders of our time.The book examines the historical evolution, epidemiology and global impact of AD, followed by an in-depth discussion on molecular and cellular mechanisms, including amyloid-beta aggregation, tau pathology, neuroinflammation, oxidative stress, and gene...

Ninety percent of all millionaires created wealth through owning real estate.If you have any ambition of becoming rich then it is important to understand how you can build sustainable wealth through investing in property the right way.I am Praveen Kumar, property investor, author of several bestselling books and director of Wealth Creation Academy. I will show how you can find financial freedom and become seriously rich by simply understanding the phenomenal power of invest...