This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com.How has globalization impacted on sports media? What are the economic ramifications? And what is the future of sports media?In order to answer these questions, this book investigates the constituents, dimensions and implications of the flows of media sport from the Global West to the Global East, and in the reverse direction. At an hi...

A Shelf Awareness Best Book of the YearNCAA football is big business. Every Saturday millions of people file into massive stadiums or tune in on television as "athlete-students" give everything they've got to make their team a success. Billions of dollars now flow into the game. But what is the true cost? The players have no share in the oceans of money. And once the lights go down, the glitter doesn't shine so brightly. Filled with mind-blowing details of major NCAA football scand...

Step into the streets, arenas, coffee shops, and offices of Edmonton, and witness how the arrival of a teenage hockey phenomenon is changing the city’s fortunes.Once known as the City of Champions, Edmonton is at a crossroads. As oil prices continue to plummet, the economic outlook grows bleaker by the day. Political changes have ushered in an era of uncertainty. And, as though mirroring the city’s fortunes, the Edmonton Oilers continue to struggle on the ice, offe...

A THOUGHT-PROVOKING LOOK AT THE BIG BUSINESS AND IMMORAL PRACTICES BEHIND PROFESSIONAL SPORTS BY ACCLAIMED SPORTSWRITER DAVE ZIRIN, HAILED AS THE “CONSCIENCE OF AMERICAN SPORTSWRITING” (THE WASHINGTON POST )The fastest-growing sector of today’s sports audience is the alienated fan. Complaints abound: from inflated ticket prices, $6 hot dogs, and $9 beers to owners endlessly demanding new multimillion-dollar stadiums funded by public tax dollars. Those sitt...

The #1 New York Times bestselling author of A Season Inside presents a thrilling behind-the-scenes look at the world of professional tennis, with in-depth analyses of players, tournaments, and the inner machinations of the sport.“Hard Courts is the best book on professional tennis that I’ve ever read. . . . You won’t feel the same about the game—guaranteed.”—LARRY KINGWhen I first decided to write a book on te...

It was a blustery late spring day in 1954 and a young Oxford medical student flung himself over the line in a mile race. There was an agonising pause, and then the timekeeper announced the record: three minutes, fifty-nine point four seconds. But no one heard anything after that first word - 'three'. One of the most iconic barriers of sport had been broken, and Roger Bannister had become the first man to run a mile in under four minutes. To this day, more men have conquered Mount Everest t...

A fascinating portrait of the National Football League, the Super Bowl, and all the position players who come together to create the biggest cultural phenomenon in American sports.Think the Super Bowl is only about two teams of titans clashing on the field? Think again. The Super Bowl is about fans, hundreds of millions of fans. It’s about money, more money than the GDP of twenty-five sovereign nations. It’s about precision, the timing of everything from the notorious commercials t...

"The ultimate chronicle of the games behind the game."—The New York Times Book ReviewBaseball has always inspired rhapsodic elegies on the glory of man and golden memories of wonderful times. But what you see on the field is only half the game.In this fascinating, colorful chronicle—based on hundreds of interviews and years of research and digging—John Helyar brings to vivid life the extraordinary people and dramatic events that shaped America's fa...

With all-new reporting, a completely revised and updated second edition of the bestseller that takes down the Great Satan of college sports: the Bowl Championship Series (BCS).Every college sport picks its champion by a postseason tournament, except for one: Divsiion I-A football. Instead of a tournament, fans are subjected to the Bowl Championship Series, an arcane mix of polling and mathematical rankings that results in just two teams playing for the championship...

English Football has over 92 fully professional clubs. Players in the Premier League teams now earn an average salary of £2.3 million per annum. Meanwhile, on the bottom rung, entire squads make less in a year than Wayne Rooney takes home in a month. An army of young players sacrifice their education and prospects outside of sport for the dream of football success, despite that fact that 85% will be released from their contracts within five years. Simon Akam's book shows what the beautiful...

A unique sports book which will ensure you never again look at hurling and football the same way. Michael Moynihan talks frankly to current and recent players and gets the inside story on how money courses through the GAA. The greatest amateur sports association in the world? Michael Moynihan takes a look behind the scenes to reveal the truth about the GAA and looks for answers to the awkward questions. Why won't hurling and Gaelic football become professional? What would it cost to comple...

At a time of profound change in the economic, social, political and sporting landscape, sport development faces important challenges. Now in a fully revised and updated third edition, Sport Development: Policy, Process and Practice is still the most detailed, authoritative and comprehensive guide to all aspects of contemporary sport development.This book examines the roles of those working in and around sport development and explores the most effective methods by which pro...