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The Principle of Misplaced Emphasis

A Bug in Rational Decision Making

by
Prof. Prem VratDr. Nitin Gupta

2026

EN

THE PRINCIPLE OF MISPLACED EMPHASISA Bug in Rational Decision MakingWhy do smart decisions fail? Not from lack of intelligence but from misplaced emphasis. In this groundbreaking work, the decision scientists Prof. Prem Vrat and Dr. Nitin Gupta reveal that the core issue is misplaced emphasis: our tendency to over focus on the visible, urgent, or comfortable, while neglecting the foundational and enduring.Drawing on systems theory, behavioural economics, and real wor...

Price1,43 €