For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary res...

Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges...

Want your own website or to learn how to blog? How does a free website builder with no monthly cost sound? You can do this; it’s easy for anyone to create a website and begin blogging with hosts like Wordpress and Blogger--even if you don’t know anything about web design.There's no need to learn HTML coding because it’s simple with WYSIWYG editing (what you see is what you get). This book is written in terms anyone can understand from the computer beginner to advanced users who will...

Your website just isn't doing its job. No one visits, no one comments, and no one buys. That can all change faster than it takes for someone to hit the 'back' button when you start writing dazzling content that Google loves. It's easy, anyone can do it, and this book shows you how.About Us pages, Content pages, Product Descriptions, Landing pages, Site Maps, Terms of Use, Privacy Policies, Contact pages, Footers, and a FAQ will all be discussed in exquisite detail. Creating a blog ...

This book is a mix of practical and conceptual knowledge for e-commerce that discusses strategies to use when a business wants to take advantage of e-commerce to increase their sales and international exposure. The material is based on the author's 20 years of applying it in industry, his doctoral studies of e-commerce, and on his lecture notes for e-commerce that have accumulated over the last decade. It is composed of over 20 chapters and is intended mainly for business people that need ...

Would you like to have a new passive income stream that makes money while you sleep?Selling on Amazon has become one of the most popular e-commerce business options and it's easy to see why:The Amazon platform has access to an incredible amount of traffic, which is all available to those that wish to sell their products without having to invest time and money in getting clients by themselves.Here's some of what you can expect to learn inside the pages of this book:

Anyone who has ever wanted to have their own online business and make big bucks is going to love Etsy. Etsy is perhaps the most perfect online platform to sell handmade items, vintage items (20 years or older) and craft items. This makes it ideal for those who hoard craft supplies and those who have a lot of vintage items or great handmade items to sell!It is not overly complicated to set up an online Etsy shop and it is easy to get going. If a person has an Internet connection the...

Secrets of a 16-year Full-Time Seller and Pioneering Power SellerHave you sold some items but are looking for more to sell?Are you looking to expand your eBay business but don't know where to start?This is NOT a garbage book written by someone with little or no eBay experience describing what eBay is and what an eBay business is!I have made a full-time living selling on eBay since 1998.I started selling on eBay in my college dorm room....

This book is for those already operating on eBay who want to know how to make more money using online auctions. You will learn the secrets that have made a new breed of entrepreneurs very wealthy. Uncover closely guarded strategies for selling products like the pros on eBay.You will learn dozens of methods to automate your business including inventory, preventing fraud, payments, accounting, taxes, and fulfillment; learn new ways to find products and get positive feedback. This boo...

Kindle Publishing Guide for 2017.With the internet becoming more ubiquitous and with more people than ever shopping online from their computers and phones. The opportunity for starting a profitable online business has never been greater.A great online business to start is a self-publishing business. People will always read books, and publishing is a very conventional and conservative business. Kindle Publishing, will teach you to start a publishing...

Project management disciplines have been a part of IT for many years. Why then, are so many challenges still directly associated with how a project is managed? Many projects fail for a myriad of reasons; most, however, stem from poor or inadequate project evaluation and performance appraisal, while, improved project planning and direction is considered to be one of the key factors to IT project success. Eriona Shtembari arranges evaluation methods and techniques into three groups, manageri...

Atlantic Publishing Company spent over a year compiling this book. The author contacted hundreds of PowerSellers and over 60 of them agreed to talk--sharing their stories and helpful ideas. They talked about the basics and how they do those on eBay as well as giving tips and hard-learned advice for those who also want to become successful.There are many books on eBay; this is the only one that will provide you with insider secrets. We asked the PowerSeller experts who make their li...