From sustainable event planning to the influence of VR, AI, and mobile applications on tourist behaviour, this book explores the dynamic landscape where innovation meets tradition. It studies the intersection of green technologies, sustainable infrastructure, and the delicate balance between cutting-edge tools and the intrinsic emotional aspects of human engagement. Aligned with the United Nations' 17 Sustainable Development Goals, the book highlights AI's potential to drive meaningful con...

This book provides a comprehensive overview of the challenges modern cities face in the context of climate change and urban development. By integrating varied viewpoints, it delves into the concept of sustainable and smart cities and sheds light on the opportunities for innovative and effective solutions, underscoring the interconnected nature of urban challenges and the necessity of a holistic approach.Contributors present diverse perspectives and methodologies, including empirica...

This book shows how agile principles and sustainable marketing work together to help brands innovate, communicate, and grow while meeting environmental and social goals.Spanning 18 chapters, it moves from green consumer behaviour and eco-labelling to circular economy practices, sustainable tourism, AI in healthcare marketing, and green supply chain management. Drawing on global case studies, multidisciplinary research, and practical frameworks, this book equips professionals to tra...

Innovation Ecosystems and Sustainable Technologies: Enhancing Competitiveness and Sustainability draws connections between innovation ecosystems and sustainable development to seek ways of improving economic, environmental and social wellbeing based on improvements to the innovation ecosystems. The book sheds light on various advancements in innovation ecosystems and emerging technologies for the purpose of sustainability and aims to address the urgency of responding to the UN Sus...

Digital Disruption in Hospitality, AI and Emerging Technologies: A Roadmap to Personalized Experiences, Enhanced Operations and Revenue Growth offers a visionary exploration of the transformative power of artificial intelligence and cutting-edge innovations in the hospitality and tourism industry. From AI-powered travel apps and mixed reality immersion to blockchain-enhanced customer trust, this comprehensive guide unveils how technology is revolutionizing every aspect of the gues...

Managing the Smart Revolution in Travel, Tourism, and Hospitality provides a comprehensive exploration of how cutting-edge technologies are reshaping the landscape of the industry.Going beyond the surface of emerging trends, offering in-depth insights into the integration of smart technologies such as artificial intelligence, blockchain, and data analytics, chapters meticulously analyze their impact on operational efficiency, customer engagement, and overall management str...

In the age of artificial intelligence (AI), hotel and travel management are undergoing transformations to revolutionize guest experiences, make operations efficient, and improve industry standards. AI technologies redefine how hotels and travel companies personalize customer interactions, streamline operations, and optimize revenue management. From tools like chatbots and virtual assistants to predictive analytics, AI enables increased efficiency and customization. As AI continues to evolv...

Empowering sustainable performance and competitive advantage in tourism requires a strategic balance between economic growth, environmental stewardship, and social responsibility. As global tourism faces pressure from climate change, resource depletion, and shifting consumer expectations, businesses must adopt sustainable practices to ensure long-term growth. This includes investing in eco-friendly infrastructure, promoting cultural heritage, engaging local communities, and leveraging digi...

The hospitality industry stands at the crossroads of a technological revolution, where the infusion of innovative technologies redefines traditional operations. As the modern traveler seeks seamless, personalized, and immersive experiences, innovations such as artificial intelligence (AI), the internet of things (IoT), and data-driven systems are unlocking new possibilities for operational excellence and guest satisfaction. From predictive maintenance to AI-powered concierge services and c...

With today’s rapidly evolving digital landscape, businesses in the hospitality and tourism industries face the challenge of harnessing the power of emerging technologies to stay competitive and meet the evolving needs of travelers. From personalized guest experiences to efficient operations and sustainable practices, there is a growing demand for innovative solutions that leverage artificial intelligence (AI) and cutting-edge technology. However, navigating this technological landscape can...

Human capital management (HCM) plays a pivotal role in shaping competitive advantage within the tourism industry, where service quality, customer experience, and innovation are key differentiators. As tourism becomes competitive and globalized, the ability to attract, develop, and retain skilled workers is essential for businesses. Effective HCM strategies, like investing in employee training, fostering a positive organizational culture, and leveraging technology for talent management, can...

An emerging concept in tourism, smart tourism is the integration of smart technology and tourism for seamless, personalized, and sustainable travel experience. This new volume, Smart Tourism: Managing Technological Revolution in the Tourism Industry, delves into the realm of smart tourism and explores how advances in technology is shaping the landscape of travel and hospitality.This book unravels the complexities of smart tourism, examining the integration of artificial in...