Communicate with potential customers—and persuade them to buy: "The best copywriting teacher I know." —Michael Hyatt, New York Times–bestselling author of Your Best Year EverThis book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful,...

False beliefs about money so often rob us of our best opportunity to serve God, to love people, and to steward the wealth He gives us.Our cultural programming has embedded deep within us wrong ideas about wealth, money, and morality. These wrong ideas, and not greed or avarice, are the biggest source of poverty in the world. In Permission to Prosper, Ray Edwards offers three startling premises. First, God has promised you prosperity. Second, God h...

How to close the gap between job satisfaction and genuine engagement—and create training and development plans that produce passionate leaders.Many companies and managers fall back on traditional and standardized training events when trying to improve upon broad areas that can't really be managed—such as change, time, and stress. Mary Hladio knows that these approaches don't work and the numbers prove she's right. Research by the Society for Human Resource Manageme...

Diagnosed with a terminal illness, a leading marketing consultant discovers that what he has learned about persuading others might help him save his own life.Ray Edwards was one of the top marketers and copywriters in the business with A-list clients like Tony Robbins, Jack Canfield, and Michael Hyatt when he was diagnosed with Parkinson’s. The diagnosis brought his life to a screeching halt and propelled Edwards to question everything he thought he knew about his Christian faith, ...

Goldststein, Koffka, Khler, Lewin and Wertheimer were scientists who, at the turn of the 20th century, founded the gestalt approach in psychology. Fritz Perls (1944) recognized the potential of the gestalt approach in psychotherapy and founded what is now the widespread system of gestalt therapy.Perls understanding of gestalt theory was broadened by Zinker with recognition of stages of development of each gestalt so that what is now termed the Cleveland cycle of experience was reco...

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash—including copywriters, freelancers, and entrepreneurs.In this book, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.You'll also discover the ...

Diagnosed with a terminal illness, a leading marketing consultant discovers that what he has learned about persuading others might help him save his own life.Ray Edwards was one of the top marketers and copywriters in the business with A-list clients like Tony Robbins, Jack Canfield, and Michael Hyatt when he was diagnosed with Parkinson’s. The diagnosis brought his life to a screeching halt and propelled Edwards to question everything he thought he knew about his ...

A practical, all-encompassing guide to disaster preparedness, from avalanches and blackouts to pandemics and wildfires.An emergency room physician and U.S. Air Force veteran, Dr. Torres, aka “Dr. Disaster,” has spent his career on the front lines, saving lives in all sorts of disasters. He’s seen it all, from late nights treating patients in the ER to early mornings covering the country’s latest crisis on NBC/MSNBC as senior medical correspondent. His entire job is...

A hope-filled money guide to increase savings, earnings, and giving and actually enjoy it all while designing a life of freedom and eternal impact, from the founder of SeedTime Money.Broken down and stranded 1,000 miles from home with only $7 left in his bank account, Bob Lotich had reached his breaking point. He was stuck in a dead-end job, living paycheck-to-paycheck, and overwhelmed by debt. Bob had been following the world's advice with money and this ...

People forget facts, but they never forget a good story. Let the Story Do the Work shows how the art of storytelling is key for any business to achieve success.For most, there’s nothing easy about crafting a memorable story, let alone linking it to professional goals. However, material for stories and anecdotes that can be used for your professional success already surround you. To get people interested in and convinced by what you are saying, you need to ...

From the critically acclaimed author of Think Like a Rocket Scientist comes a simple process for discarding obsolete beliefs and cultivating independent thought.A rare handful of leaders, artists, scientists, and entrepreneurs seem to have Teflon in their heads. They think and act with genuine independence, offering up ideas and insights direct from the subtle workings of their own minds. No matter how far that might take them from their social or politica...

**What if you need to break down before you can break through? Find authenticity, growth and freedom through letting go and coming home to your true self.**Do you find yourself getting caught in the same negative patterns, the same emotional spirals, the same limiting stories? The truth is that you can break free from the disempowering cycles blocking you from peace and joy and, most importantly, your freedom. The answer is already within you.Nicky Clinch is your companion on the transform...