For those that want to explore a career in cybersecurity, we first want to say, “Welcome, we need the help!” A job in cybersecurity is dedicated to a mission to protect. At the same time, it is very rewarding—both in knowing that what you do makes a difference and, frankly, unmatched job security. The cybersecurity field has many more positions available than qualified candidates.In the CISO Desk Reference Guide: Develop Your Cybersecurity Career Path, we’ll show you how to break i...

Learn to design, build, and scale products consumers can't get enough ofHow do today's most successful tech companies¯Amazon, Google, Facebook, Netflix, Tesla¯design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class i...

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granula...

Scale collaboration, not process.If you’re trying to use agile and lean at the program level, you’ve heard of several approaches, all about scaling processes. If you duplicate what one team does for several teams, you get bloat, not delivery. Instead of scaling the process, scale everyone's collaboration.With autonomy, collaboration, and exploration, teams and program level people can decide how to apply agile and lean to their work.Learn to collaborate around deliv...

Scrum, Extreme Programming (XP) and Kanban are widely spread methodologies for Agile software development and all will work great if the Agile Manifesto and it’s 12 principles are respected. The Agile Manifesto and especially the 12 underlying principles are fundamental in order to achieve adaptability, flexibility and self-organization as well as being positioned for innovation and to be able to react to changing market demands in a timely manner.This book builds up in-depth under...

Solve business problems, uncover new opportunities, and ignite innovation using the newest collaborative technologiesThe Collaborative Organization gives you a strategic approach to building, implementing, and using social and collaborative technologies—such as those created by Jive and Yammer—to create innovative products, solve business problems, and create new processes that will foster lasting success and growth.Jacob Morgan is...

This book is written for B2B marketers who are interested in learning how to create a competitive marketing strategy for their organizations. The practical content within the book is meant to serve as a user's manual or guide on how to achieve that. The structure is laid out in the chronological sequence one would need to follow in order to create an effective marketing strategy, and is broken into three sections: Learn - Build - Execute. Upon completing the book, and the optional exercise...

Grow your account list with an effective account-based marketing strategyBuyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accou...

Organizational change for IT people! The first book of its kind written specifically for IT service management practitioners and executives. Most IT organizational structures are falling out of date with the shifts created by the introduction of new technologies, expanding services, pace of business change, and the overall trend of lifting IT up and out of the traditional data center and into the cloud. This is about transitioning the IT organization from engineering silos providing capabi...

Architecting and Orchestrating Agile focuses not only on the day to day agile activities and people interaction, but also focuses on the designing aspects of Agile. And it starts with Program and Portfolio stakeholders alignment of strategic themes, driving clarity with business and architectural Epics and how that fits down to program and team level tactical planning. The leadership must make sure that the technology team understands the business value of a product feature and do anything...

How to build and maintain strong data organizations—the Dummies wayData Governance For Dummies offers an accessible first step for decision makers into understanding how data governance works and how to apply it to an organization in a way that improves results and doesn't disrupt. Prep your organization to handle the data explosion (if you know, you know) and learn how to manage this valuable asset. Take full control of your organization’s data with all t...

Discover the power of Agile for your team and project with this comprehensive guide to the Agile Manifesto. Learn how to leverage Agile's values and principles to enhance your team's productivity, collaboration, and customer satisfaction. This book provides practical tips for implementing Agile, as well as insights into when Agile is the right fit for your project. Whether you're new to Agile or a seasoned practitioner, this ebook is a must-read for anyone seeking to elevate their team's p...