HITCHHIKING ADVENTURES—This modern-day Huck Finn-like adventure—only true—tells about two 16-year-old boys who run into unexpected circumstances while hitchhiking coast-to-coast. The boys find fun and freedom while covering over 7,000 miles of America, including stories of near-death and other incredible eye-opening experiences sprinkled with humor. Challenged with little money, they solely depended on the generosity and compassion of others to provide rides and sometimes more.

When you think of a brand the first thing that probably comes to mind is a brand on livestock. Branding of a product should be viewed as the same thing. When you have a successful brand, it sets your product apart from your competition. You want your brand to be able to expand your customer base and increase your market share. The larger your customer base and market share the more powerful your brand will become.There are many factors that go into making a brand successful and the...

This timely text/reference explores the business and technical issues involved in the management of information systems in the era of big data and beyond. Topics and features: presents review questions and discussion topics in each chapter for classroom group work and individual research assignments; discusses the potential use of a variety of big data tools and techniques in a business environment, explaining how these can fit within an information systems strategy; reviews existing theor...