"[An] accessible, well-researched introduction to the people and principles behind the show's creation . . . Essential." — Choice (An Outstanding Academic Title of the Year)By the late 1960s more than a few critics of American culture groused about the condition of television programming and, in particular, the quality and content of television shows for children. In the eyes of the reform-minded, commercial television crassly exploited young viewers; its ...

Outstanding Academic Title for 2007, Choice MagazineBy the late 1960s more than a few critics of American culture groused about the condition of television programming and, in particular, the quality and content of television shows for children. In the eyes of the reform-minded, commercial television crassly exploited young viewers; its violence and tastelessness served no higher purpose than the bottom line.The Children's Television Workshop (CTW)—and its fresh ap...