Rupert Sutton was previously a senior executive with Nestle in Europe, Japan and SE Asia and subsequently consulted for a wide range of global and regional companies plus Government agencies and banks on new international business development and expansion. Rupert is also an entrepreneur and has started a successful health food business in Thailand. Export and Expand is based around Rupert's Export Roadmap and contains practical tools and techniques to build and grow an international busin...

Export and Expand covers the 8 essential steps in expanding your business globally. It starts by prioritising export markets; deciding which consumers, shoppers and trade customers to target; researching and contacting the right Go-to-Market partners; product development and branding; building an export team; selling and negotiation; marketing for sell-thru and creating a robust export business plan.

Export and Expand covers the 8 essential steps in expanding your business globally. It starts by prioritising export markets; deciding which consumers, shoppers and trade customers to target; researching and contacting the right Go-to-Market partners; product development and branding; building an export team; selling and negotiation; marketing for sell-thru and creating a robust export business plan.