It’s no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers.Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in the Boardroom.Ruth Saunders explains the importance of marketing in the Boardroom, and why marketers often struggle to engage the Board. She then shows how to develop compelling marketing stra...

The comparative numbers between male- and female-led start-ups are stark. Ninety-one per cent of venture capital money continues to fund businesses founded solely by men, with only one per cent of venture capital money invested in businesses founded solely by women. Yet being a female entrepreneur is not the preserve of Wonder Woman. It’s for every woman who wants to make it happen.Female Entrepreneurs: The Secrets of Their Success encourages every woman who has dreamt of ...

This book and the series to follow reveal who God is through biblical and personal references, in response to a question posed by my deacon friend: Who is God? After a brief pause, my response was, How much time do you have? I knew he wanted a deeper answer than the typical: He is the Alpha and the Omega, the beginning and the end, and The Great I Am. These writings are an attempt to provide simplified answers to the very complex question: Who is God?God is revealed in his written ...

International law is constantly adapting in response to developments in State practice, new treaties and an expanding international jurisprudence. International Law: Cases and Materials with Australian Perspectives provides students with up-to-date coverage of changing laws and their practical applications through a uniquely Australian lens. The fourth edition re-examines the principles and application of international law following major world events including the COVID-19 pandemic, Russi...

Physically active children experience healthier growth and development. They are less likely to be overweight. They learn more effectively and manage their behavior better. Yet many classroom teachers offer little or no time for physical activity because they feel pressed for time, space, and equipment.That’s where Promoting Elementary School Physical Activity: Ideas for Enjoyable Active Learning comes in.This text provides K-5 classroom teachers and physical educa...

This practical guide helps readers understand and use the steps that program planners and evaluators take in implementing and monitoring a new program, policy, or practice in an organizational setting. The book covers the entire process, from planning, to carrying out the plan, and summarizing, reporting, and using the results. A wide range of real-world examples in the book are drawn from health, education, non-profit organizations, and public administration, and an extended case study,

In this collection of unusual fairy tales, the author invites the reader to travel far and wide-through magic adventures spanning several countries and crossing oceans to the remotest corners of the world-even to Hell and the domains of the Sun, Moon, and Wind. Against such backdrops are set tales of courage, bravery, and love. A farmer confronts a dragon with only a magic feather to help him. A fiddler, by his daring, delivers a repentant landowner from eternal torture by dancing devils. ...

A Book of Monsters is a collection of twelve folktales drawn from cultures around the world, each featuring monsters both friendly and fearsome. First published in 1975 by Methuen in London, and illustrated by Robin Jacques, this 128-page volume is one of the most beloved entries in Manning-Sanders' acclaimed "A Book of..." series - a sprawling library of themed fairy tale anthologies that she produced primarily during the 1960s and 1970s.Ruth Manning-Sanders (1886-1988) w...

Thousands of years ago, seafront clans in Denmark began speaking the earliest form of Germanic language--the first of six "signal events" that Ruth Sanders highlights in this marvelous history of the German language. Blending linguistic, anthropological, and historical research, Sanders presents a brilliant biography of the language as it evolved across the millennia. She sheds light on the influence of such events as the bloody three-day Battle of Kalkriese, which permanently halted the i...

Not all dragons gobble up princesses; some are kindly beasts, some are proud beings who serve the Supreme Ruler of Heaven. But there are also bad and savage dragons, who have to be either killed or outwitted.These fourteen fairy tales each feature a dragon from stories collected from around the world. Illustrated by the award-winning artist, Robin Jacques, these stories have delighted readers for generations.Now back in print for the first time in fifty years, A BOOK OF DRAGONS will contin...

"A much-needed, comprehensive, and accessible overview of the interrelationship among" Danish, Norwegian, Swedish, Icelandic, Faroese, Finnish, and Sami (Ilmari Ivaska, Scandinavian Studies).From fjords to mountains, schools of herring to herds of reindeer, Scandinavia is rich in astonishing natural beauty. Less well known, however, is that it is also rich in languages. Home to seven languages, Scandinavia has traditionally been understood as linguistically...

Amy Poeppel brings her signature “big-hearted, charming” (The Washington Post) style to this wise and joyful novel that celebrates love, hate, and all of the glorious absurdity in between.In the heart of Greenwich Village, three women form an accidental sorority when a baby—belonging to exactly none of them—lands on their collective doorstep.Lauren and her family—lucky bastards—have been granted the use of a spectacular brownstone,...