This book is easily one of the best works yet on how to make corporate social investment work for the benefit of ordinary people … should be required reading by every CSI practitioner in Africa and abroad - much time, money and energy could be saved. - PROFESSOR JONATHAN JANSEN Developing an impactful corporate social investment (CSI) strategy and approach with real potential to positively change people's lives can be a tricky exercise. Those grappling with how best to approach CSI will fi...

Make your mark in the world of managementGood management is vital to the success of every business but being a good manager isn't always easy. This book offers you expert advice on hiring the right staff, building effective teams, resolving office politics and maintaining your own work/life balance. Inside you'll find examples and guidance to help you identify the styles of management you need to succeed and to deal with the challenges of being a manager today....

The effectiveness of a good strategy well implemented determines a business' future success or failure. Yet history is full of strategic decisions, big and small, that were ill-conceived, poorly organised and consequently disastrous. This updated guide looks at the whole process of strategic decision-making - from vision, forecasting, and resource allocation, through to implementation and innovation.Strategy is about understanding where you are now, where you are heading and how yo...

An organisation's culture either gives it a competitive advantage or a competitive disadvantage. It is a crucial factor in determining how successful a business is and how much people want to work for an organisation. That is why managers are putting more and more emphasis on getting their organisation's culture right. This book provides a route map for managers who want to·Get a grip on why culture matters and the effect it has on success.·Understand, define and measure the...

For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplaceMarketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and implementing a rigorous m...

Companies know that communication with their people is vital if the energies and the efforts of their employees are to point in the same direction. Making the Connections shows how to use internal communication to turn strategy into action. Bill Quirke demonstrates practically how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, and innovation, and to manage change more effectively. He describes the why, the what and the how ...

A new approach to structuring a business to support strategy and maximise efficiency.Organisation design matters. Every organisation has a better chance of success if it's designed properly, and that design is regularly reviewed, refreshed and updated to reflect and support organisational goals.Based on the latest thinking and research, and taking into account the profound impact the Covid-19 pandemic has had on how we think about work, Designing Organi...

Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of companies including J. Walter Thompson, market research companies, the ?big four? accounting fi...

In any career in business, chances are that the time will come when someone will ask you to do a strategy for something. Too often, this will be a cue for stress at work and sleepless nights.What You Need to Know about Strategy shows that it doesn’t have to be like this. Taking you step-by-step through the basics of what you need to know to come up with a great strategy, it shows:That getting the right answers depends on asking the right questionsWh...

If you're having trouble motivating your employees, need to resolve a conflict, or want to learn how to better monitor your employees’ performance, this straight-forward guide will take you step by step through every aspect of managing. Packed with expert advice on team-building, communication skills, identifying talented employees, and letting go of staff, Managing for Dummies takes the stress out of what can be an intimidating and high-pressured job.The book will...

Shortlisted for the 2020 Business Book AwardsWhy do some businesses thrive, while many more struggle and fail? A key reason – and the focus of this book – is strategic alignment. This is the careful arrangement of the various elements of an enterprise – from its business strategy to its organisation – to best support the fulfillment of its long-term purpose. The best-aligned enterprises are the best performing.Most executives recognise that their e...

What is management consultancy? How has it developed? How does it affect businesses? This book answers these questions and introduces the field for those looking to develop a career as a management consultant.Providing a thorough introduction to management consultancy, Morgen Witzel covers the topic from a range of perspectives including the field's historical development, the client's perspective, business analysis, return on investment, consulting failures, ethics and accountabil...