With over 30 years of experience coaching attorneys, Secker presents clear, actionable strategies for marketing and business development. The book uses humor and a conversational tone to make the concepts more palatable for lawyers who might otherwise shy away from self-promotion. Steve breaks down the process into manageable steps, encouraging small, consistent actions that lead to big results. Through relatable stories, checklists, and advice on everything from active listening to develo...

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common ...

THE INTERNATIONAL BESTSELLING SENSATION'The Lean Startup changes everything.' - Harvard Business Review----------Most new businesses fail. But most of those failures are preventable.The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.Essential reading ...

Research Shows Organizations That Focus on Employee Experience Far Outperform Those That Don'tRecently a new type of organization has emerged, one that focuses on employee experiences as a way to drive innovation, increase customer satisfaction, find and hire the best people, make work more engaging, and improve overall performance. The Employee Experience Advantage is the first book of its kind to tackle this emerging topic that is becoming the #1 priorit...

Winner of the Business Book Awards 'Thought Leader' category-----The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth.With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companie...

Imagine what you could do with the time you spend writing emails every day. Complexity is killing companies' ability to innovate and adapt, and simplicity is fast becoming the competitive advantage of our time. Why Simple Wins helps leaders and their teams move beyond the feelings of frustration and futility that come with so much unproductive work in today's corporate world to create a corporate culture where valuable, essential, meaningful work is the norm. By learning how to eliminate r...

Have you ever come up with an idea for a new product or service but didn’t take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company-perhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you haven’t known how to take the next step, you need to understand what the authors call the innovator’s method-a set of tools emerg...

Radical Advice for Reinventing Talent--and HRMost executives today recognize the competitive advantage of human capital, and yet the talent practices their organizations use are stuck in the twentieth century.Typical talent-planning and HR processes are designed for predictable environments, traditional ways of getting work done, and organizations where "lines and boxes" still define how people are managed. As work and organizations have become more fluid--...

**A WALL STREET JOURNAL AND USA TODAY BESTSELLERAn actionable strategy guide for busy professionals who want to level up their management game**In The Manager's Handbook, Stanford Graduate School of Business faculty member, serial entrepreneur, and investor in over 100 companies, David Dodson, delivers an insightful work that describes, in highly practical detail, five skills every great manager needs to know if they want to get things done.

Successful graphic designer and entrepreneur Larry Daniels exposes the weak spot that derails so many graphic designers’ careers: the critical business side of making it as an independent designer. Running even a one-person design firm takes a lot more than raw talent and technical ability. The Graphic Designer’s Business Survival Guide offers insider expertise on building a profitable, sustainable design business. Packed with sample agreements, letters, forms, and more, this practical gui...

The marketing playbook for the Subscription Economy, now in its 3rd editionSubscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?A successful subscription business is built on lasting relationships, not one-time sales.Stop chasing sales and start creating value.The third edition of this ground-breaking book offers updated ad...

According to a study published in Chief Executive Magazine, the most valued skill in leaders today is strategic thinking. However, more than half of all companies say that strategic thinking is the skill their senior leaders most need to improve. Elevate provides leaders with a framework and toolkit for developing advanced strategic thinking capabilities. Unlike the majority of books that focus on strategy from a corporate perspective, Elevate gives the ...