With over 30 years of experience coaching attorneys, Secker presents clear, actionable strategies for marketing and business development. The book uses humor and a conversational tone to make the concepts more palatable for lawyers who might otherwise shy away from self-promotion. Steve breaks down the process into manageable steps, encouraging small, consistent actions that lead to big results. Through relatable stories, checklists, and advice on everything from active listening to develo...

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common ...

**THE INTERNATIONAL BESTSELLING SENSATION'The Lean Startup changes everything.' - Harvard Business Review----------**Most new businesses fail. But most of those failures are preventable.The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.Essential reading for any ambitious entrepreneur, The Lean St...

Winner of the Business Book Awards 'Thought Leader' category-----The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth.With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companie...

Imagine what you could do with the time you spend writing emails every day. Complexity is killing companies' ability to innovate and adapt, and simplicity is fast becoming the competitive advantage of our time. Why Simple Wins helps leaders and their teams move beyond the feelings of frustration and futility that come with so much unproductive work in today's corporate world to create a corporate culture where valuable, essential, meaningful work is the norm. By learning how to eliminate r...

Radical Advice for Reinventing Talent--and HRMost executives today recognize the competitive advantage of human capital, and yet the talent practices their organizations use are stuck in the twentieth century.Typical talent-planning and HR processes are designed for predictable environments, traditional ways of getting work done, and organizations where "lines and boxes" still define how people are managed. As work and organizations have become more fluid--...

The marketing playbook for the Subscription Economy, now in its 3rd editionSubscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?A successful subscription business is built on lasting relationships, not one-time sales.Stop chasing sales and start creating value.The third edition of this ground-breaking book offers updated ad...

**A WALL STREET JOURNAL AND USA TODAY BESTSELLERAn actionable strategy guide for busy professionals who want to level up their management game**In The Manager's Handbook, Stanford Graduate School of Business faculty member, serial entrepreneur, and investor in over 100 companies, David Dodson, delivers an insightful work that describes, in highly practical detail, five skills every great manager needs to know if they want to get things done.

According to a study published in Chief Executive Magazine, the most valued skill in leaders today is strategic thinking. However, more than half of all companies say that strategic thinking is the skill their senior leaders most need to improve. Elevate provides leaders with a framework and toolkit for developing advanced strategic thinking capabilities. Unlike the majority of books that focus on strategy from a corporate perspective, Elevate gives the ...

It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.Positioning for Professionalsshows how a well-defined value proposition can help professional service firms create their own success instead of copying the suc...

TRANSFORM YOUR TEAM IN JUST 90 DAYS!The all-purpose manual every manager should own . . .Whether you've recently been hired or promoted or just decided to try a fresh approach to managing your team, this step-by-step guide ensures you'll get the strongest performance possible out of your team--in any environment. With strategies presented in manageable daily, weekly, and quarterly timelines, the program covers the full range of workplace issues-from outdated...

Put your strategy into action.Even the best competitive strategies mean nothing if they aren't executed well. Yet many organizations struggle when they move from defining a strategy to actually applying it. Somehow, all the careful planning falls apart, initiatives fail, and leaders are left wondering how to pick up the pieces.The HBR Guide to Executing Your Strategy is here to help. This book offers leaders and managers tips and a...