Entrepreneurship and Competitive Sustainability: Innovative Approaches is a rigorous, practice-focused edited volume that maps how entrepreneurial action can serve as a powerful catalyst for achieving the United Nations Sustainable Development Goals (SDGs). By weaving together cutting-edge research, real-world case studies, and practical insights, the volume introduces the concept of competitive sustainability, showing how businesses can simultaneously drive profit, innovation, an...

Circular Happiness: Building Sustainable Workplaces for the Next Generation explores how businesses can merge sustainability and employee well-being by applying circular economy principles to create eco-friendly, fulfilling work environments. Focused on the needs of Gen Z, the book provides a framework for organisations to foster both environmental sustainability and mental health, offering practical strategies for enhancing workplace happiness while addressing climate change chal...

Modern Political Marketing and Relational Capital offers a comprehensive examination of how digital transformation is reshaping political marketing strategies. This edited volume explores the evolving landscape of political engagement, emphasising the role of digital relational capital—trust, loyalty, and connections between political actors and their audiences. By delving into emerging technologies such as artificial intelligence, big data analytics, augmented reality, and social...

This book is a novel exploration of the complex interplay between modern work structures, artificial intelligence (AI), and economic sustainability.Through meticulously researched insights and real-world examples, this book unravels the intricate dynamics shaping the sharing and gig economies, offering a comprehensive analysis of their implications for the future of work. Key features of this book include a deep dive into the theoretical foundations of AI, the sharing economy, and ...

In light of seismic global events including the Covid-19 pandemic; the Black Lives Matter movement; the war in Ukraine; and extreme weather incidents propelled by climate change, there has never been a more important time to learn about management in ways that not only benefit business, but also help confront the world’s challenges, support people and planet, and contribute to peace and prosperity for all.Fully revised and once again endorsed by the UN’s Principles for Responsible ...

Innovation Ecosystems and Sustainable Technologies: Enhancing Competitiveness and Sustainability draws connections between innovation ecosystems and sustainable development to seek ways of improving economic, environmental and social wellbeing based on improvements to the innovation ecosystems. The book sheds light on various advancements in innovation ecosystems and emerging technologies for the purpose of sustainability and aims to address the urgency of responding to the UN Sus...

This book explores the link between entrepreneurship and innovation, providing an understanding of the latest developments in the field. It explores numerous challenges to entrepreneurship, such as failures and socio-economic issues, and presents concepts, models, and implementation strategies for Industry 4.0.Industry 4.0 presents unique challenges and unique opportunities to entrepreneurs. Social, techno, and women’s entrepreneurship, among other business sectors and domains, are...

Contemporary markets are increasingly complex and dynamic. Diverse business contexts have become closer, and are increasingly influenced by socio-economic and technological factors. Firms nowadays build alliances even with competing players to ensure entrepreneurial survival and growth. This publication aims to investigate, compare, and contrast the theoretical and practical elements of business concepts and models that are acclimated to the dynamic changes of our modern era. Furthermore, ...

This book offers a comprehensive exploration of the intersection between gender and digital entrepreneurship, focusing on emerging countries. Despite the transformative potential of digital technologies, gender disparities in entrepreneurship persist, particularly in emerging countries. Women entrepreneurs often face a unique set of challenges that hinder their participation and success in the digital economy. Therefore, understanding the unique challenges and opportunities faced by women ...

One of a series of titles on the Futures of Asia, “Future of Business in Asia” comprehensively examines the evolving business landscape in Asia. This book offers an in-depth analysis of the economic development trajectories, the impact of technological innovations, environmental sustainability, and the changing landscape of family businesses and digital marketing in Asia. Each chapter, contributed by experts in their respective fields, presents a unique perspective on the challenges and op...

This book explores how circular economy can be applied globally, and what its reshaping potential could prove for industries, communities, and for our lives in future. It discusses how the concept of a circular economy offers an innovative and transformative approach that not only mitigates the negative impacts of traditional linear models, but also unlocks a vast potential for growth and social progress that is underutilized. In order to achieve the objectives of this book, the design and...

This book offers a detailed examination of how sustainable technologies are reshaping firm performance. Through an integration of empirical research, expert opinions, and case studies, it explores how green management practices are enhancing business outcomes and contributing to sustainable development. It offers an in-depth understanding of how green technologies and practices, such as green engineering, AI/ML applications, green HRM, and green innovation, impact firm performance.