In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Developing a unique brand personality is increasingly recognized as a key method to achieving the goal of customer loyalty.Focusing on the creation, development and management of brands in the world’s most dynamic, diverse and challenging business environment, Building Brands in Asia challenges the ass...

This book examines how and why corporate strategy, structure and culture is continuing to change markedly in South East Asia. Among the issues that have forced widespread changes in the region are the economic meltdown, the growth in electronic technology, regional market integration, changing levels of education, business process standardisation a

In the decade following the Asian financial crisis of 1997-1998, the management of organizations in Thailand has undergone significant change and development. The Changing Face of Management in Thailand examines in-depth the development of management during this pivotal period in the country’s recent history.The book draws together an impressive assortment of scholars, consultants and practitioners, whose experience and expertise significantly enhance our knowledge and und...

Answering pressing questions regarding employee selection and mobbing culture in the workplace, Andrew R. Timming explores the unique intersection of the biological sciences and human resource management.With a rich set of theoretical and empirical chapters, the author shines an innovative light on the fields of human resource management, organizational behavior and evolutionary psychology, engaging with the nature vs. nurture debate as well as offering a ground-breaking explanatio...

Written for the non-mathematician and free of unexplained technical jargon, Applied Statistics: Business and Management Research provides a user-friendly introduction to the field of applied statistics and data analysis.Featuring step-by-step explanations of how to carry out successful quantitative research, and supported by examples from IBM® SPSS® Statistics, this textbook is an essential resource for students and researchers of business and management.A range of online r...

A Brief History of a Perfect FutureWhat if, instead of trying to predict the future, we could just pick the one we want—and then invent it? Well, we can.Think of the wealth of technological resources already available to us. The computing power in that smartphone in your pocket could have guided 120 million Apollo-era spacecraft to the moon and back. A gigabyte of memory cost $300,000 in the 1980s—today, it costs a fraction of a penny. Now, try to ...

Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’s largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free tr...

Though corruption exists wherever there is organized human life, reports continue to show markedly higher levels of, for example, bribery, kickbacks, cronyism and nepotism across the Asia Pacific area – particularly as compared to the ‘developed’ Anglo-European West. Despite the prolonged and multiple attempts to combat corruption across the region, especially in the wake of the Asian Financial Crisis of 1997–2000, the challenges for business organizations in corporate Asia remain arguably...

The fantastic third instalment in the Dorkius series sees the young protagonist travel to Pompeii for more silly mayhem. Can Dorkius save the townsfolk from the dreaded volcano or will he fall at the first hurdle?Dorkius is annoyed when he has to move with his family to Pompeii for the summer. He has to leave behind all the joys of Rome for a boring small town. He finds the people of Pompeii to be even more superstitious than his mum, and watches in disbel...

With his newfound vampire powers and his girlfriend Chloe, Nigel Mullet is finally happy and popular as the school year begins. But then a new guy, Jason, appears at school. All the girls think he’s better looking than Nigel. He’s definitely stronger and faster than Nigel. And he’s just stolen Nigel’s girlfriend. What’s a totally lame vampire to do?Write bad poetry, get regularly beaten up by his little sister now that he's too weak to retaliate, and spy on his ex-girlfriend’s new ...

Nigel Mullet isn't your typical teenager . . . he's a vampire. But unfortunately, when Nigel transformed he didn't become all broody and interesting, and as for super strength and speed . . . well, forget it! Instead he's got acne, a voice that squeaks, a tendency to break out in a rash (not sparkles!) when exposed to the sun, and absolutely no idea how to talk to girls.When a beautiful new girl moves into the neighborhood, Nigel is determined to win her heart but first he's got to...

Dorkius Maximus is a young boy growing up in ancient Rome. This hilarious diary recounts his exploits as, desperate to become a great Roman hero, Dorkius enlists the help of his father's friend, Stoutus, to teach him the noble art of fighting. But heroism doesn't come naturally to Dorkius. Plus, his dad doesn't listen to him, his friends pick on him, and his mum is more interested in her sacred chickens. Dorkius knows there's a mighty warrior inside him, just waiting to get out ... isn't t...