The FasTrack Export Step-by-Step Process was developed to assist companies make more money by making exporting and global expansion easier. The process will help a company not only survive but also thrive in the global market while avoiding the pain and risks frequently associated with global markets. The audience for this book is marketing executives interest in pursuing global expansion strategies, experience exporters seeking to accelerate growth in global markets, new-to-expor...

The entrepreneur's comprehensive companion: "Clear, concise, and to the point . . . [The author] has an excellent grasp of running a small business." —Steve Pallen, President, R&D, E-MetrotelWhat are the ten most common marketing mistakes? How do you avoid costly mistakes when planning for a new business? What should be avoided when planning a business web site? These are just a few of the many important questions answered in The Small Business Planner, th...

You’re already familiar with the Xero system and how it feels to be working in the cloud. Now it’s time to expand your knowledge and really get the most out your Xero experience. This In A Day ebook will get you there.Business decisions aren’t all about data; they’re about gut instinct and courage. But without the data (that you can easily access on the go with your Xero dashboards — on your iPad on a yacht in the Bahamas) you could be making critical decisions blindly. Not only do...

A guide to platform businesses that shows how they work, how to replicate the success of some of history's best platforms, and how to handle disruption."[A] stimulating book . . . The authors are particularly interesting on how modern platform companies are able to outsource much of their innovation." — The Financial Times" Modern Monopolies brilliantly lays out the formula for how to get rich in the platform economy...

When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decision-making process. Export Planning (2nd edition) provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases, and provides a 10-step guide for the construction of an international marketing plan....

This book gives you the tips, tricks, and specific words you need to make your company come across on page or screen in a way that leads to its success.From business plans and sales presentations to newsletters and email marketing, The AMA Handbook of Business Documents has everything you need to be successful. You’ll learn about the various types of business documents and the parts of a document that spell either big success or big trouble.This ve...

“When I was first starting out, I had to learn many things by trial and error, and I know I could have saved myself a lot of grief if someone had given me advice on what to do. I hope this book will help and inspire you to pursue your passion while avoiding some of the mistakes I made.”It’s easier than ever before to launch a startup. But in a world where barriers to entry are virtually nonexistent and everyone wants to be the next Facebook, competition is fierce. ...

The only comprehensive, official guide to buying and earning money on eBay AustraliaWritten by an eBay insider with more than ten years of experience with the company, The New eBay guides you through the very basics to the more complicated—from a brief history of eBay itself to simple site navigation to every complexity of buying and selling. Whether you just want to earn a few dollars on the side or turn your hobby into a full-time business, this book exp...

Internal audits are critical for any organization, as they help identify potential areas of risk and opportunities for improvement. However, conducting internal audits can be a daunting task, especially for those who are new to the process. An effective way to simplify the internal audit process is through the use of checklists.Internal audit checklists provide a systematic approach to conducting internal audits by outlining the steps to follow and the items to be reviewed. They en...

Straightforward advice on building and launching a mobile marketing planMobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing p...

The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize—and in some cases prevent—social networking and web 2.0 risks and other electronic disasters.Throughout this important resource Nancy Flynn (an internationally recognized expert on workplace social media) offers a guide to...

"The Operational Audit Blueprint: Definitions, Internal Audit Programs, and Checklists for Success – Supply Chain & Sales and Marketing" is an indispensable guide for anyone seeking to improve their organization's operational processes through operational auditing.This book provides a comprehensive overview of operational auditing, including the tools and techniques used by internal auditors to evaluate operational processes. It also emphasizes the importance of audit programs and ...