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Public Relations eBooks

If you like Public Relations eBooks, then you'll love these top picks.
Showing 1 - 24 of 1829 Results
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  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    by Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Read more

    Free

  • 15 Questions About Social Media

    by Massimo Moruzzi ...
    Series Book 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Read more

    Free

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    by Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Read more

    14,99 €

  • 15 Questions About Native Advertising

    by Massimo Moruzzi ...
    Series Book 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Read more

    Free

  • Crystallizing Public Opinion (Original Classic Edition)

    by Edward Bernays ...
    A seminal work on how public opinion is created and shaped, Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.With his view that the public behaves like herds of animals, Bernays outlines how to control the masses in whatever way the influencer chooses. With a glimpse into ... Read more

    4,12 € or Free with Kobo Plus

  • Relazioni Istituzionali & Lobbying

    Strumenti di management per Public Affairs

    by Giulio Di Giacomo ...
    I Public Affairs sono una disciplina di management innovativa, fondata su metodologie analitiche e tecniche relazionali. Questo prontuario di riferimento contiene strumenti e nozioni ordinate in modo semplice per facilitarne la consultazione, con la precisa finalità di rendere immediatamente disponibili gli attrezzi del mestiere. Il testo si rivolge a tutti coloro che sono chiamati a confrontarsi ... Read more

    25,99 €

  • Public Relations & the Sustainable Development Goals

    Case Studies in Practice/Marquant les 25 ans du Master (M.A.) en relations publiques de TU Dublin

    by Kevin Hora, Cliodhna Pierce, Isaac Antwi-Boasiako ...
    This collection of case studies focuses on the role of strategic communications in helping organisations to meet the United Nation’s Sustainable Development Goals (SDGs). Public relations is not considered here as a tool for corporate self-aggrandisement but as a vital, inseparable element of the sustainability goals themselves. When responses to sustainability issues range from co-operation to ... Read more

    10,00 € or Free with Kobo Plus

  • Lobbyistes européens

    ONG vs INDUSTRIES

    by Daniel Gueguen ...
    La première partie du livre entraîne le lecteur dans le « labyrinthe communautaire » décrit avec concision et clarté par un praticien de longue date des Institutions européennes. « Il n’y a rien de bon dans le Traité de Lisbonne », écrit l’auteur précisant que « si les législateurs votent les lois, on ne peut pas dire qu’ils légifèrent » car le pouvoir appartient aujourd’hui à des comités inconnus ... Read more

    10,99 €

  • The Art of Crisis Leadership

    Save Time, Money, Customers and Ultimately, Your Career

    by Rob Weinhold, Kevin Cowherd ...
    In today's turbulent world, the issue isn't if crisis will occur, but when. Do you know how to prepare for, navigate through and recover from crisis? Can you turn adversity into advantage? This book holds the key. In his decades on the core executive teams of the Baltimore Police Department, U.S. Department of Justice and for Hall of Famer Cal Ripken Jr., Rob Weinhold learned a basic truism: the ... Read more

    7,52 €

  • The SAGE Handbook of Risk Communication

    Edited by Hyunyi Cho, Torsten Reimer, Katherine A. McComas ...
    In this comprehensive, state-of-the-art overview of risk communication, the field’s leading experts summarize theory, current research, and practice in a range of disciplines and describe effective communication approaches for risk situations in diverse contexts, such as health, environment, science, technology, and crisis. Offering practical insights, the contributors consider risk communication ... Read more

    134,08 €

  • Organizational Crisis Management

    The Human Factor

    by Gerald Lewis ...
    Organizational Crisis Management: The Human Factor offers theoretical background and practical strategies for responding to workplace crises. Responding to a paradigm that focuses on the operational aspects of continuity to the detriment of human factors, this volume provides a comprehensive understanding of the unavoidable yet often complex reacti ... Read more

    170,98 €

  • Ethical Voices

    Practicing Public Relations With Integrity

    by Mark W. McClennan ...
    From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight.When people think about ethics failures, they typically think of Enron, Volkswagen, and other major scandals. Most communication professionals will not face these major dilemmas, but even minor ... Read more

    13,77 €

  • SECRETOS DE PERSUASIÓN MASIVA

    Cómo conseguir que los clientes te conozcan, te agraden y confíen en ti

    by C.X. Cruz ...
    Las personas que son expertas en persuasión tienden a ser vistas como sórdidas. Sin embargo, todos los días, alguien usa tácticas de persuasión en un momento u otro. La persuasión se puede utilizar como una forma de obtener un aumento, conseguir un ascenso o ganar tiempo de vacaciones adicional. Se utiliza en conversaciones habituales, como cuando tienes que persuadir a tus hijos de que coman ... Read more

    2,72 € or Free with Kobo Plus

  • Professional guide to make money with content writing

    by Heritage Smith, Godwin ...
    Unlock the power of your words and turn your passion for writing into a lucrative career with "Content Cashflow." This comprehensive guide is meticulously crafted for aspiring writers seeking to harness their creativity and expertise to generate substantial income through content writing. From mastering the art of captivating storytelling to navigating the digital landscape of SEO optimization and ... Read more

    7,73 € or Free with Kobo Plus

  • Intelligenza relazionale. Dal trauma relazionale alla resilienza e all'equilibrio

    by Alberto Pinguelli ...
    E se tu potessi aumentare la tua influenza e la tua simpatia sulle persone? E se tu potessi essere in grado di aumentare il desiderio delle persone di volerti intorno? Questo è esattamente lo scopo dell'Intelligenza Relazionale! L'intelligenza relazionale è la capacità di connettersi ed essere presenti in mezzo ai compiti. Anche se la maggior parte di noi concentra le nostre conversazioni sulla ... Read more

    3,49 € or Free with Kobo Plus

  • Credi in te stesso Migliora la tua vita

    by Claudio Multari ...
    Ci conosciamo veramente?Siamo critici nei confronti dei nostri difetti?Abbiamo la possibilità di migliorarci?Tutte queste domande sono utili per capire che dobbiamo imparare a conoscere noi stessi, per individuare i nostri difetti, e riuscire a migliorarci.Credi in te stesso Migliora la tua vita offre al lettore un lavoro di ricerca interiore attraverso 36 lezioni brevi da leggere in totale ... Read more

    1,99 €

  • Technology-Based Learning

    Maximizing Human Performance and Corporate Success

    by Michael J. Marquardt, Greg Kearsley ...
    Companies worldwide are recognizing the critical importance of harnessing the learning capabilities of people and technology in the workplace. Technology-Based Learning: Maximizing Human Performance and Corporate Success shows how to capture and leverage this power, through techniques of knowledge management. This comprehensive overview examines the advantages and disadvantages of learning ... Read more

    92,81 €

  • Tar Wars

    Oil, Environment and Alberta's Image

    by Geo Takach ...
    Tar Wars offers a critical inside look at how leading image-makers negotiate escalating tensions between continuous economic growth mandated by a globalized economic system and its unsustainable environmental costs. As place branding assumes paramount importance in an increasingly global, visual, and ecologically conscious society, an international battle unfolds over Alberta’s bituminous sands. ... Read more

    18,33 €

  • Les cabinets de relations publiques

    Évolution, meilleures pratiques et perspectives d'avenir

    by Michel Dumas ...
    Pourquoi faire appel à un cabinet de relations publiques ? Quelle valeur ajoutée peut-on tirer de la consultation ? Quelle formation, quelle expérience et quelles habiletés les consultants doivent-ils posséder ? Comment répondre efficacement aux besoins de la clientèle et en même temps savoir gérer et rentabiliser un cabinet ? Voilà quelques-unes des questions auxquelles répond l’auteur de cet ... Read more

    13,99 €

  • Act, Don't React

    by Lea Greene ...
    There's a problem in your business - will you react, or take action?'Don't React, Act: Business Crisis Communication Made Simple'#1 Amazon Best Seller in Public Relations,It's not a matter of 'if' something goes wrong in your business, it is a matter of 'when'.One bad review or public misstep can destroy years of hard work. Learn how to safeguard your business by learning public relations secrets ... Read more

    5,29 €

  • Lipstick on a Pig

    Winning In the No-Spin Era by Someone Who Knows the Game

    by Torie Clarke ...
    Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated; spin is simply no longer viable. Or put ... Read more

    16,03 €

  • Code de la commande publique

    Code intégral (droit français)

    by Various ...
    Découvrez le Code de la commande publique, un ouvrage incontournable pour tous les professionnels du droit. Ce code intégral, soigneusement élaboré, regroupe l'ensemble des dispositions réglementaires et des textes officiels relatifs à la commande publique. Conçu pour répondre aux besoins des juristes, avocats, et experts en droit public, cet ouvrage offre une clarté et une précision inégalées. ... Read more

    79,99 €

  • Хайп мозга. Провокационный PR

    by Александр Андрианов ...
    Всем привет! Меня зовут Александр, я пиарщик и обманываю людей. Испытываю ли я муки совести? Абсолютно нет. Новости, которые я придумываю, обычно несут в себе добро, позитив и дарят хорошее настроение. До 50 % новостей, которые мы потребляем, – это работа пиарщиков. Когда новость начинает жить собственной жизнью и обрастает все новыми подробностями, когда ее обсуждают эксперты, звездные гости в ... Read more

    10,49 €

  • Personal Branding Mastery for Entrepreneurs

    by Chris J Reed ...
    From the No.1 International Best Selling Author Chris J Reed, "The Only NASDAQ CEO with a Mohawk!, comes his new book, "Personal Branding Mastery for Entrepreneurs". In it, Chris will tell you all about how you, as an entrepreneur, can develop your personal brand beyond LinkedIn.You are an entrepreneur, your personal brand is what everyone is buying into. Your clients, your shareholders, your ... Read more

    4,99 €