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Public Relations eBooks

If you like Public Relations eBooks, then you'll love these top picks.
Showing 1 - 24 of 1842 Results
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  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    by Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Read more

    Free

  • 15 Questions About Social Media

    by Massimo Moruzzi ...
    Series Book 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Read more

    Free

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    by Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Read more

    14,99 €

  • Crystallizing Public Opinion (Original Classic Edition)

    by Edward Bernays ...
    A seminal work on how public opinion is created and shaped, Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.With his view that the public behaves like herds of animals, Bernays outlines how to control the masses in whatever way the influencer chooses. With a glimpse into ... Read more

    4,12 € or Free with Kobo Plus

  • 15 Questions About Native Advertising

    by Massimo Moruzzi ...
    Series Book 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Read more

    Free

  • Public Relations as Public Diplomacy

    The Royal Bank of Canada’s Monthly Letter, 1943-2003

    by Sandra L. Braun ...
    Series series Global PR Insights
    This is a study of the Royal Bank of Canada’s Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.This concise history documents the inception, development and rise ... Read more

    34,18 €

  • The Rules of Public Relations

    Legal and Ethical Issues in Contemporary Practice

    by Cayce Myers ...
    In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public Relations provides an accessible and practical guide for students and professionals in the public relations world. This book takes a deep dive into the complex and ever-evolving body of laws that directly impact the work of today’s PR practitioners. From the rise of social media ... Read more

    28,19 €

  • Sociopolitical Advocacy and the Role of Public Relations

    Theoretical Developments and Emerging Perspectives on Corporate Social Advocacy and Related Constructs

    Edited by Holly K. Overton, Nicholas Browning ...
    Series series Routledge Research in Public Relations
    This volume explicates the role of sociopolitical advocacy and other related constructs as forms of prosocial communication.Bringing together a diverse group of scholars, this volume provides comprehensive conceptualizations and discussions of key constructs related to prosocial communication—including corporate social advocacy (CSA), corporate political advocacy (CPA), corporate racial ... Read more

    56,17 €

  • Diplomacy, Organisations and Citizens

    A European Communication Perspective

    Edited by Sónia Pedro Sebastião, Susana de Carvalho Spínola ...
    This book uses an innovative interdisciplinary approach to explain how communication is a necessary condition for diplomacy in a digital and relationship-driven world. Divided into three parts, it highlights the importance of communication strategies and processes in contemporary society and in current global socio-political events in general, particularly within the field of diplomacy.The first ... Read more

    133,55 €

  • The SAGE Handbook of Risk Communication

    Edited by Hyunyi Cho, Torsten Reimer, Katherine A. McComas ...
    In this comprehensive, state-of-the-art overview of risk communication, the field’s leading experts summarize theory, current research, and practice in a range of disciplines and describe effective communication approaches for risk situations in diverse contexts, such as health, environment, science, technology, and crisis. Offering practical insights, the contributors consider risk communication ... Read more

    134,08 €

  • 50 autopsias de crisis

    ¿Por qué el manejo mata más que el problema?

    by Paul Remy ...
    Cincuenta casos de crisis examinados minuciosamente, desde accidentes fatales, desastres ecológicos, contaminación de alimentos, colapso de servicios e imputaciones de fraude hasta ataques informáticos, protestas ciudadanas, prensa adversa, redes hostiles y amenazas regulatorias.Todo un amplio y variado repertorio de situaciones que personas y directivos enfrentaron en el mundo real, de las que en ... Read more

    12,99 € or Free with Kobo Plus

  • Internal Communications

    A Manual for Practitioners

    by Liam FitzPatrick, Klavs Valskov ...
    Series series PR In Practice
    Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step ... Read more

    38,47 €

  • Top Advice for Authors Promoting their Book: From a Survey of 500+ Book Bloggers

    by Barb Drozdowich ...
    **Updated Jan 2025**Do you need help with your book marketing?Take the advice of 700+ book bloggers and book reviewers!In a survey of 700+ book bloggers and book reviewers, the question was asked:"If you could give an author one piece of advice about promoting their book, what would it be?"The answers show authors what is important to book bloggers & reviewers; what they need to promote your... ... Read more

    Free

  • History of Work and Labour Relations in the Royal Dockyards

    Edited by Ann Day, Kenneth Lunn ...
    Series series Routledge Studies in Employment and Work Relations in Context
    Focusing on the work and labour history of shipyard workers in the Royal Dockyards, this text examines the question of state employment and the specific characteristics of that pattern of industrial relations. It encompasses discussions of the nature of work and resistance to forms of authority. Particular forms of control are available to the employer which are absent from the experience of the ... Read more

    58,61 €

  • Present with Power

    The 5 Secrets to Transforming Your Talk Into A Powerful Presentation

    by Khoa Bui ...
    Discover the 5 Secrets To Transforming Your Talk Into A Powerful PresentationYou are holding onto a very powerful book. This book contains the 5 secrets to transforming your presentations and taking it to the next level. It can help you influence thousands of people in a positive way as it did for me.By becoming a more powerful speaker, you could potentially achieve the following by mastering the ... Read more

    3,07 € or Free with Kobo Plus

  • ESG e Comunicação para o Desenvolvimento Sustentável: A Transformação das Marcas de Automóveis

    by André Senador ...
    Diante da crescente expectativa da sociedade por atitudes mais humanas, inclusivas e sustentáveis, tornou-se crucial que as organizações integrem a sustentabilidade como um propósito corporativo estratégico. A obra demonstra que estarão em sintonia com esse novo cenário social as marcas e empresas que souberem desenvolver processos genuínos de empatia com as pessoas e com o meio ambiente, ... Read more

    6,99 € or Free with Kobo Plus

  • Doing Business in a New Climate

    A Guide to Measuring, Reducing and Offsetting Greenhouse Gas Emissions

    by Paul Lingl, Deborah Carlson, Morag Carter ...
    Around the world, a growing number of businesses are taking steps to reduce their climate impact by managing their greenhouse gas emissions. At the same time, these businesses are discovering that effective greenhouse gas management can enhance their brands, motivate employees, increase operational efficiencies, and save money.This guide walks readers through the key activities that make up a ... Read more

    62,27 €

  • Brilliant PR

    Create A Pr Sensation, Whatever Your Budget, Whatever Your Business

    by Cathy Bussey ...
    Series series Brilliant Business
    Cathy Wallace is features editor of PRWeek, the leading title for the UK PR industry. Prior to PRWeek she worked for a range of daily and weekly newspapers and magazines, and first cut her teeth as a trainee reporter on a local newspaper more than seven years ago. ... Read more

    8,68 €

  • Конец пиара: Управление репутацией как финансовым капиталом

    by Куат Домбай ...
    Удачная карьера, успешный бизнес и счастливая жизнь — все начинается с репутации. Людей с плохой репутацией не берут на работу, с ними не ведут дела, их не уважают и всячески избегают. Компании с плохой репутацией лишаются клиентов и выгодных контрактов. Сегодня все больше корпораций задумываются о репутации, понимая, как говорил Альфред Нобель, что «хорошая репутация более важна, чем чистая ... Read more

    10,99 € or Free with Kobo Plus

  • Tar Wars

    Oil, Environment and Alberta's Image

    by Geo Takach ...
    Tar Wars offers a critical inside look at how leading image-makers negotiate escalating tensions between continuous economic growth mandated by a globalized economic system and its unsustainable environmental costs. As place branding assumes paramount importance in an increasingly global, visual, and ecologically conscious society, an international battle unfolds over Alberta’s bituminous sands. ... Read more

    18,33 €

  • Come Essere Sicuri di Sé

    by Michele Putrino ...
    Volete affrontare gli eventi della vita senza ansie e incertezze? Ecco finalmente delle tecniche per riuscirci... con semplicità ... Read more

    2,99 € or Free with Kobo Plus

  • Start-up and Entrepreneurial Communication

    Theoretical Foundations and Contemporary Development

    Edited by Alexander Godulla, Linjuan Rita Men ...
    This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap.Start-up and entrepreneurial communication is a critical practice for organizations in their early stages of development. Characterized by their innovative and growth-oriented nature, these organizations often find themselves in a constant state of re-evaluation and ... Read more

    58,61 €

  • I See Your Name Everywhere

    Leverage the Power of the Media to Grow Your Fame, Wealth and Success

    by Pam Lontos, Andrea Brunais ...
    "The best collection of publicity tactics ever assembled. . . . Do what they tell you to do." — New York Times –bestselling author Jason JenningsIsn't it time you used publicity to boost your career? Whether you are a CEO, entrepreneur, doctor, lawyer, speaker, author, or other business professional, you need I See Your Name Everywhere to grow your fame, wealth, and success through the media.You ... Read more

    8,26 € or Free with Kobo Plus

  • Negotiation with Different Cultures

    by Chris Krause ...
    This book focuses on how to negotiate in different countries. This focus brings to light how to conduct oneself along with cultural nuances for the reader to be aware of. When experiencing and engaging in different countries and cultures, it is of the utmost importance to not disrespect local traditions and embrace the uniqueness of the country's history and customs. When negotiating in different ... Read more

    8,68 €