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Public Relations eBooks

If you like Public Relations eBooks, then you'll love these top picks.
Showing 1 - 24 of 1805 Results
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  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    by Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Read more

    Free

  • 15 Questions About Social Media

    by Massimo Moruzzi ...
    Series Book 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Read more

    Free

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    by Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Read more

    14,99 €

  • 15 Questions About Native Advertising

    by Massimo Moruzzi ...
    Series Book 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Read more

    Free

  • Crystallizing Public Opinion (Original Classic Edition)

    by Edward Bernays ...
    A seminal work on how public opinion is created and shaped, Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.With his view that the public behaves like herds of animals, Bernays outlines how to control the masses in whatever way the influencer chooses. With a glimpse into ... Read more

    4,12 € or Free with Kobo Plus

  • Accessible Communications

    Create Impact, Avoid Missteps and Build Trust

    by Lisa Riemers, Matisse Hamel-Nelis ...
    Ready to build credibility and optimize your communications for real business impact?***Accessible Communications***is a practical guide designed for professionals seeking to develop effective, inclusive messaging that aligns with evolving regulations and business goals. Written by award-winning communications consultants Lisa Riemers and Matisse Hamel-Nelis, this book offers clear models and ... Read more

    32,96 €

  • Branding Hoover's FBI

    How the Boss's PR Men Sold the Bureau to America

    by Matthew Cecil ...
    Hunting down America’s public enemies was just one of the FBI’s jobs. Another—perhaps more vital and certainly more covert—was the job of promoting the importance and power of the FBI, a process that Matthew Cecil unfolds clearly for the first time in this eye-opening book. The story of the PR men who fashioned the Hoover era, Branding Hoover’s FBI reveals precisely how the Bureau became a ... Read more

    22,14 €

  • Consejos de marketing por correo electrónico

    by Avneet Kumar Singla ...
    Este libro da grandes consejos y trucos sobre cómo hacer marketing por correo electrónico de manera correcta. ¿Cuáles son los métodos o enfoques del buen marketing por correo electrónico, las estrategias de marketing por correo electrónico y cómo uno puede aumentar sus ganancias con el marketing por correo electrónico y el marketing de relaciones? Este libro consta de 26 capítulos y está escrito ... Read more

    1,58 €

  • The Power of Content Creating

    How to Create Content that Works for You

    by Chinn ...
    Social media is one of the fastest growing industries in the world. Wouldn’t it be great to create content doing what you love to do? In The Power of Content Creating, I teach, inspire, motivate, and show you how to earn income in the social media space, providing indepth insight into what happens in the social media world and how content creating works. Using my personal experience as a backdrop, ... Read more

    3,63 €

  • Mídias sociais... e agora?

    o que você precisa saber para implementar um projeto de mídias sociais

    by Carolina Frazon Terra ...
    Todos nós, cidadãos, trabalhadores e consumidores, somos impactados pela introdução da internet em nossas vidas. Contudo, o grande tsunami de transformação está a caminho por meio da adoção das mídias sociais pelas organizações. Saber encarar as mídias sociais como aliadas e não como risco será fundamental para o sucesso de qualquer profissional. Infelizmente, ainda existe muita literatura ... Read more

    4,49 € or Free with Kobo Plus

  • Public Relations and the Social Web

    How to Use Social Media and Web 2.0 in Communications

    by Rob Brown ...
    The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach.Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for ... Read more

    25,32 €

  • Start From Experience

    by Melissa Guenette Mason ...
    You're not starting from scratch, you're starting from experience. This candid, practical guide shows entrepreneurs how to turn missteps into momentum, build systems that last, and find peace in the messy middle of building a business. Part memoir, part playbook, Melissa Guenette Mason shares hard-earned lessons from launching, leading, and selling a company, so you can skip detours and move with ... Read more

    7,41 €

  • Language in Business, Language at Work

    by Erika Darics, Veronika Koller ...
    Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ... Read more

    34,55 €

  • Horses Can Fly

    by Ajay Sharma ...
    Mobile Internet and availability of affordable smartphones are dramatically altering how audiences consume news. People are transforming from passive recipients of news to active news explorers, commentators and activists with views that constantly fashion and demolish stories.To stay relevant in an age of volatile public opinion, corporate storytelling will have to move beyond influencing media ... Read more

    2,72 €

  • Internal Communication in Times of Crisis

    How to secure employee trust, support and advocacy in crisis situations

    by Alison Arnot ...
    How can senior leaders leverage internal communication to steer their organizations confidently through a crisis?***Internal Communication in Times of Crisis***is a strategic, authoritative guide for executives and communication professionals responsible for reputation, resilience, and crisis recovery. Written by Alison Arnot, it provides practical tools for shaping and delivering informed, ... Read more

    36,35 €

  • Breaking Down How Usage and Ad Access Can Impact Your Content Creation Business

    by Kenny Hartmann ...
    Series series Protect Your Influence
    Protect Your Influence! The goal of this ebook is to empower you, as content creators, to feel justified when seeking terms in an agreement that are in your best interest. It is very easy for content creators to “give in” on certain terms when negotiating agreements. Obviously, settling on what is a fair rate is important, but all too often creators can feel guilted into giving away usage rights, ... Read more

    2,72 € or Free with Kobo Plus

  • Millennial Pet Peeves

    Understanding the Millennial Generation by Getting an Inside Look at What Bothers Them

    by Vuong, Tiffany ...
    Were you born during or between the years of the 1980s and the 2000s? Do you know someone who can be identified as a millennial? Is there an age group that seems to be a type of breed that you just can't figure out? If you answered yes to any of the above questions, then this book is relevant to you.Millennial Pet Peeves is a humorous, relatable, and relevant book that focuses on what goes on in ... Read more

    10,48 €

  • Mesurer l'insaisissable

    Méthode d'analyse du discours de presse

    by Lise Chartier ...
    Comprenez-vous toujours ce dont on vous parle dans la presse ? Pouvez-vous expliquer clairement ce que vous livre la nouvelle que vous venez de lire, de voir ou d'entendre ? Car la question n'est pas seulement de répéter mots à mots le discours de presse, encore faut-il être en mesure de l'analyser, d'en déchiffrer le véritable sens et de comprendre comment la presse, elle, apprête la nouvelle. ... Read more

    19,99 €

  • La comunicazione di crisi e i social media

    Principi, modelli teorici e applicazioni pratiche

    by Simone Splendiani ...
    L'avvento della comunicazione digitale e la pervasività dei social media hanno radicalmente modificato il contesto nel quale agisce la comunicazione di crisi. Il volume affronta il complesso rapporto tra comunicazione di crisi e social media alla luce delle tendenze più recenti e, al contempo, sulla base di modelli concettuali consolidati. Uno strumento efficace e immediato, adatto a un pubblico ... Read more

    20,99 €

  • Oratoria Experiencial

    by Nuria Neira ...
    Conecta con tu público y sus emociones.Hoy en día trasmitir un mensaje que conecte con una audiencia, sea grande o pequeña, es fundamental para muchos profesionales. Y no solo en conferencias o charlas, también en el día a día con reuniones, presentaciones, etc.La clave no consiste únicamente en transmitir, sino en hacerlo de manera EXPERIENCIAL.La oratoria es un arte que tiene la finalidad de ... Read more

    6,99 € or Free with Kobo Plus

  • Sales and Selling: The Essential Guide

    by Moi Ali ...
    Series series Need2Know Books
    This book is for anyone who has to sell, whether self-employed or working for a small business, including those completely new to sales, those who’ve tried before and failed, and those who’d like to brush up their skills and learn a few new tricks.Find out in this book the secrets of successful salespeople, get an insight into the psychology of buying and selling, and pick up tips on how to write ... Read more

    4,60 €

  • Wie du in der Öffentlichkeit ohne Angst sprechen kannst

    Effektive Techniken, um zu lernen, ohne Angst und Stress zu kommunizieren

    by Elias King ...
    Das Sprechen in der Öffentlichkeit ist ein weit verbreitetes Problem, und diese Schwierigkeit kann die Karriere eines jeden Berufstätigen beeinträchtigen und schädigen; schließlich ist eine gute Kommunikation unerlässlich, wenn man eine gute Platzierung auf dem Arbeitsmarkt oder eine bessere Position im Unternehmen erreichen will.Vor diesem Hintergrund werden in dieser Arbeit Kenntnisse über ... Read more

    8,99 € or Free with Kobo Plus

  • Diversity, Equity, and Inclusion in Strategic Communications

    Becoming Culturally Proficient Communicators

    by Lee Bush, Karen Lindsey ...
    Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications.Those who work in strategic communications play a powerful role in shaping public perceptions and thus have a crucial responsibility to understand and practice the principles of ... Read more

    50,06 €

  • Les marques territoriales citoyennes

    un outil de la transformation économique

    by Yvan Aymon ...
    Depuis vingt ans Yvan Aymon accompagne les responsables de la promotion territoriale dans la mise en place de stratégies de marques en Suisse, en France et en Belgique. De chacune de ses expériences, il en a tiré des enseignements qu’il partage dans ce livre. Cet ouvrage pourrait s’apparenter à un mode d’emploi pour la gestion de marques territoriales. Mais pas uniquement, car l’auteur en a ... Read more

    20,99 €