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Recommended For You

Luxury Strategy in Action

Edited by J. Hoffmann, I. Coste-Manière ...

Series series Business and Management (R0)
Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century. ... Read more

47,69 €

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.
... Read more
The Design of Everyday Things

by Don Norman ...

**The essential guide to human-centered design“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO**Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores ... Read more

12,99 €

**The essential guide to human-centered design“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO**Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores
... Read more
Rethinking Luxury: How to Market Exclusive Products and Services in an Ever-Changing Environment

by Fabian Sommerrock, Martin C. Wittig, Philip Beil, Markus Albers ...

The luxury market has long been the exception. Protected for decades - and even centuries - from swings in economic fate and taste by consumers with money and demands for something extraordinary. But the world is changing, and those changes have already initiated some of the first-ever structural changes to the once-untouchable luxury market.This essential book paints a roadmap for the future of ... Read more

11,48 €

The luxury market has long been the exception. Protected for decades - and even centuries - from swings in economic fate and taste by consumers with money and demands for something extraordinary. But the world is changing, and those changes have already initiated some of the first-ever structural changes to the once-untouchable luxury market.This essential book paints a roadmap for the future of
... Read more
Influencing Shopper Decisions

Unleash the Power of Your Brand to Win Customers

by Rebecca Brooks, Devora Rogers ...

Should I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my product through Facebook and Instagram ads? What about TikTok? How do brands get shoppers to say "yes" in an increasingly complex, fragmented and fast-changing world?Constant change, rapid innovation, category disruptors, rising shopper expectations and new access to goods and services have made ... Read more

32,96 €

Should I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my product through Facebook and Instagram ads? What about TikTok? How do brands get shoppers to say "yes" in an increasingly complex, fragmented and fast-changing world?Constant change, rapid innovation, category disruptors, rising shopper expectations and new access to goods and services have made
... Read more
Remembering Marshall Field's

by Leslie Goddard ...

Series series Images of America
or more than 150 years, Marshall Field's reigned as Chicago's leading department store, celebrated for its exceptional service, spectacular window displays, and fashionable merchandise. Few shoppers recalled its origins as a small dry goods business opened in 1852 by a New York Quaker named Potter Palmer. That store, eventually renamed Marshall Field and Company, weathered economic downturns, ... Read more

11,07 € or Free with Kobo Plus

or more than 150 years, Marshall Field's reigned as Chicago's leading department store, celebrated for its exceptional service, spectacular window displays, and fashionable merchandise. Few shoppers recalled its origins as a small dry goods business opened in 1852 by a New York Quaker named Potter Palmer. That store, eventually renamed Marshall Field and Company, weathered economic downturns,
... Read more
Kaufmann's

The Family That Built Pittsburgh’s Famed Department Store

by Marylynne Pitz, Laura Malt Schneiderman ...

Series series Regional
In 1868, Jacob Kaufmann, the nineteen-year-old son of a German farmer, stepped off a ship onto the shores of New York. His brother Isaac soon followed, and together they joined an immigrant community of German Jews selling sewing items to the coal miners and mill workers of western Pennsylvania. After opening merchant tailor shops in Pittsburgh’s North and South sides, the Kaufmann brothers caught ... Read more

11,44 €

In 1868, Jacob Kaufmann, the nineteen-year-old son of a German farmer, stepped off a ship onto the shores of New York. His brother Isaac soon followed, and together they joined an immigrant community of German Jews selling sewing items to the coal miners and mill workers of western Pennsylvania. After opening merchant tailor shops in Pittsburgh’s North and South sides, the Kaufmann brothers caught
... Read more
Practical Handbook of Transportation Contracting and Rate Negotiations

1st edition

by Colin. Barrett ...

Series series Business and Management (R0)
In the time-worn traditions of the transportation industry, ship pers and carriers regard one another as enemies. There is, to be sure, a certain degree of validity to such a viewpoint. An element of conflict will naturally be present in any vendor-purchaser relationship. The two, after all, are seeking distinctly different things from that relationship; and to a con siderable extent each party's ... Read more

47,69 €

In the time-worn traditions of the transportation industry, ship pers and carriers regard one another as enemies. There is, to be sure, a certain degree of validity to such a viewpoint. An element of conflict will naturally be present in any vendor-purchaser relationship. The two, after all, are seeking distinctly different things from that relationship; and to a con siderable extent each party's
... Read more
CHAMELEONISATION - The Retail Revolution

by Kosta Du ...

In a world where retail has been perfected to the point of uniformity, something essential has been lost.For decades, the global retail industry has pursued efficiency, consistency, and scale—building systems capable of delivering identical experiences across continents. Yet as these systems reached their peak, they began to reveal an unexpected weakness: the more perfect they became, the less ... Read more

6,99 €

In a world where retail has been perfected to the point of uniformity, something essential has been lost.For decades, the global retail industry has pursued efficiency, consistency, and scale—building systems capable of delivering identical experiences across continents. Yet as these systems reached their peak, they began to reveal an unexpected weakness: the more perfect they became, the less
... Read more
Di vestiti non ne capisco nulla!

Manuale per negozianti

by Massimiliano Alvisi ...

Un testo un po' autobiografico e un po' scolastico, un po' manuale e un po' racconto, che ripercorre le tappe della vita e della carriera di Massimiliano Alvisi - imprenditore nella moda - dagli esordi a oggi, e ne esalta gli aspetti didattici: da quello ludico a quello più statistico, dall'offline all'online per poter professionalizzare, modernizzare e potenziare un mestiere che oggi più che mai ... Read more

20,99 €

Un testo un po' autobiografico e un po' scolastico, un po' manuale e un po' racconto, che ripercorre le tappe della vita e della carriera di Massimiliano Alvisi - imprenditore nella moda - dagli esordi a oggi, e ne esalta gli aspetti didattici: da quello ludico a quello più statistico, dall'offline all'online per poter professionalizzare, modernizzare e potenziare un mestiere che oggi più che mai
... Read more
Retail Survival in Tough Times

Are you staying in retail or getting out?

by Hymie Zawatzky ...

Its tough out there for retailers trying to cope with the dramatic changes in the business’s environment. The banking crisis has challenged many retailers’ financial creditability. Inflation and the high cost of housing interest, for consumers is affecting retail sales. Pressure on the cost of staff salaries and the ability to retain staff is now one of the top priorities for most retailers in ... Read more

7,30 €

Its tough out there for retailers trying to cope with the dramatic changes in the business’s environment. The banking crisis has challenged many retailers’ financial creditability. Inflation and the high cost of housing interest, for consumers is affecting retail sales. Pressure on the cost of staff salaries and the ability to retain staff is now one of the top priorities for most retailers in
... Read more
An Introduction to Fashion Retailing

From Managing to Merchandising

by Dimitri Koumbis ...

Series series Basics Fashion Management
If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional ... Read more

26,17 €

If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional
... Read more
Außenhandel

Grundlagen internationaler Handelsbeziehungen

by Clemens Büter ...

Series series Business and Economics (German Language)
Dieses Buch ist ein Fach- und Grundlagenbuch des Außenhandels. Es erläutert den Ordnungsrahmen internationaler Handelsbeziehungen und gibt darauf aufbauend eine grundlegende Darstellung aller wesentlichen Teilgebiete und Zusammenhänge des Außenhandelsgeschäfts.Die 5. Auflage wurde vollständig überarbeitet und erweitert. Wichtige Neuerungen betreffen Weiterentwicklungen der außenwirtschaftlichen ... Read more

24,05 €

Dieses Buch ist ein Fach- und Grundlagenbuch des Außenhandels. Es erläutert den Ordnungsrahmen internationaler Handelsbeziehungen und gibt darauf aufbauend eine grundlegende Darstellung aller wesentlichen Teilgebiete und Zusammenhänge des Außenhandelsgeschäfts.Die 5. Auflage wurde vollständig überarbeitet und erweitert. Wichtige Neuerungen betreffen Weiterentwicklungen der außenwirtschaftlichen
... Read more
Huoltoasemat 2020 - toimialaraportti

Huoltamoalan tilannekuva ja kehitysnäkymät

by Hannu Laitinen ...

Huoltamotoiminnan muutos Suomessa 2000-luvulla pohjautuu eurooppalaiseen integraatioon ja Suomen markkinoiden vapautumiseen. Tärkeimmät muutokset ovat toimialan keskittyminen, miehitettyjen palveluiden laajamittainen korvaaminen öljy-yhtiöiden automaateilla ja epäterve kilpailu hinnoittelussa. Päätoimialan lisäksi vähittäiskaupan rakenne on muuttunut kaupan aukiolon vapautuessa. Polttoainekaupan ... Read more

9,49 €

Huoltamotoiminnan muutos Suomessa 2000-luvulla pohjautuu eurooppalaiseen integraatioon ja Suomen markkinoiden vapautumiseen. Tärkeimmät muutokset ovat toimialan keskittyminen, miehitettyjen palveluiden laajamittainen korvaaminen öljy-yhtiöiden automaateilla ja epäterve kilpailu hinnoittelussa. Päätoimialan lisäksi vähittäiskaupan rakenne on muuttunut kaupan aukiolon vapautuessa. Polttoainekaupan
... Read more
Drop Shipping and Affiliate marketing

The 2024 Blueprint For Generating A $20000 Monthly Passive Income

by Star Ivy Annie ...

Drop shipping is a business model where an online retailer does not keep products in stock but instead transfers customers shipment and products details to manufacturer, wholesaler or another retailer who then ships the products directly to the customer.While the second section of this book explains Affiliate marketing as a performance base marketing strategy where individuals ( affiliates ) ... Read more

13,38 € or Free with Kobo Plus

Drop shipping is a business model where an online retailer does not keep products in stock but instead transfers customers shipment and products details to manufacturer, wholesaler or another retailer who then ships the products directly to the customer.While the second section of this book explains Affiliate marketing as a performance base marketing strategy where individuals ( affiliates )
... Read more
Tame Your Tiger

How to stop your product business eating you alive

by Catherine Erdly ...

Does your product business feel unpredictable, slightly terrifying, and hungry for money?If so, you’re not alone.Retail is the fastest growing small business sector, and for good reason. With accessible selling technology and billions of people shopping online, reaching your ideal customer is easier than ever before.But the truth is that making money in a product business is harder than it first ... Read more

8,68 €

Does your product business feel unpredictable, slightly terrifying, and hungry for money?If so, you’re not alone.Retail is the fastest growing small business sector, and for good reason. With accessible selling technology and billions of people shopping online, reaching your ideal customer is easier than ever before.But the truth is that making money in a product business is harder than it first
... Read more
Kritische Erfolgsfaktoren zur Implementierung von Strategischem Trendmanagement in Handelsunternehmen

Entwicklung eines Vorgehensmodells

by Andrea Massimiani ...

Series series Business and Economics (German Language)
In diesem Open-Access-Buch wird basierend auf dem Modell des „Dynamic Capability View“ - Ansatzes, der die Anpassungsfähigkeit von Unternehmen betont, mittels Mixed-Methods-Ansatzes ein praxisrelevantes Modell zur Implementierung von Strategischem Trendmanagement entwickelt, das den gängigen Innovationsprozess um strategische Trendarbeit erweitert und interne Unternehmensebenen mit dem externen ... Read more

Free

In diesem Open-Access-Buch wird basierend auf dem Modell des „Dynamic Capability View“ - Ansatzes, der die Anpassungsfähigkeit von Unternehmen betont, mittels Mixed-Methods-Ansatzes ein praxisrelevantes Modell zur Implementierung von Strategischem Trendmanagement entwickelt, das den gängigen Innovationsprozess um strategische Trendarbeit erweitert und interne Unternehmensebenen mit dem externen
... Read more
Branding Your Business

by V.T. ...

Do you have a small business that you want to move forward? Does your business have a brand? No? Then it's something you have to do right now!Branding is more important than any other things, especially when your business is moving smoothly. People recognize brands, and they buy from the brands they love. So, if you have an established business, quickly learn how to brand your business.This ebook ... Read more

3,56 €

Do you have a small business that you want to move forward? Does your business have a brand? No? Then it's something you have to do right now!Branding is more important than any other things, especially when your business is moving smoothly. People recognize brands, and they buy from the brands they love. So, if you have an established business, quickly learn how to brand your business.This ebook
... Read more
Have Books Will Travel

Your Guide to Selling Your Paperbacks at Live Events

by Judith A. Barrett ...

Sell smarter. Earn more. Connect with real readers.Have Books Will Travel is a practical, no-fluff guide for independent or traditionally published authors who are ready to sell their books at in-person events.Based on years of real-world experience, this practical guide walks through the steps of taking books on the road to the readers.From booth design and pricing strategies to mastering ... Read more

5,99 € or Free with Kobo Plus

Sell smarter. Earn more. Connect with real readers.Have Books Will Travel is a practical, no-fluff guide for independent or traditionally published authors who are ready to sell their books at in-person events.Based on years of real-world experience, this practical guide walks through the steps of taking books on the road to the readers.From booth design and pricing strategies to mastering
... Read more
A Stitch in Time

Lean Retailing and the Transformation of Manufacturing--Lessons from the Apparel and Textile Industries

by Frederick H. Abernathy, John T. Dunlop, Janice H. Hammond, David Weil ...

The apparel and textile industries have always been at the mercy of rapidly changing styles and fickle customers who want the latest designs while they are still in fashion. The result for these businesses, often forced to forecast sales and order from suppliers with scant information about volatile demand, is a history of stock shortages, high inventories, and costly markdowns. But, as the ... Read more

52,25 €

The apparel and textile industries have always been at the mercy of rapidly changing styles and fickle customers who want the latest designs while they are still in fashion. The result for these businesses, often forced to forecast sales and order from suppliers with scant information about volatile demand, is a history of stock shortages, high inventories, and costly markdowns. But, as the
... Read more
Amazon.com

Get Big Fast

by Robert Spector ...

9,42 €
The "Global Ebook" Report

Current conditions, future projections

by Rüdiger Wischenbart, Carlo Carrenho, Veronika Licher, Miha Kovac, Vinutha Mallya ...

Series series Global eBook
The Global eBook report documents and analyses how ebook markets emerge in the US, UK, continental Europe, Brazil, China, India, Russia and the Arab world. It combines the best available data and references to specialized local actors, with thematic chapters, focusing on critical policy debates and on key driving forces, n... ... Read more

9,99 €

The Global eBook report documents and analyses how ebook markets emerge in the US, UK, continental Europe, Brazil, China, India, Russia and the Arab world. It combines the best available data and references to specialized local actors, with thematic chapters, focusing on critical policy debates and on key driving forces, n...
... Read more
IL COMMERCIO POST MODERNO Teoria, esperienze, prospettive

by Alessio Lofaro, Daniela Rubat Borel ...

Il tempo del digitale determina un cambiamento progressivo degli stili di vita per tutte le generazioni e, di conseguenza, per le attività delle aziende. Il commercio al dettaglio, pur essendo tra i comparti dell’economia più esposti ai cambiamenti in corso, denota qualche difficoltà ad evolvere dalle forme del commercio moderno a quelle che saranno tipiche del commercio postmoderno.Dalla teoria e ... Read more

3,99 € or Free with Kobo Plus

Il tempo del digitale determina un cambiamento progressivo degli stili di vita per tutte le generazioni e, di conseguenza, per le attività delle aziende. Il commercio al dettaglio, pur essendo tra i comparti dell’economia più esposti ai cambiamenti in corso, denota qualche difficoltà ad evolvere dalle forme del commercio moderno a quelle che saranno tipiche del commercio postmoderno.Dalla teoria e
... Read more
Multinational Retailers and Consumers in China

Transferring Organizational Practices from the United Kingdom and Japan

by J. Gamble ...

Series series Business and Management (R0)
This book investigates the transfer of parent country organizational practices by the retailers to their Chinese subsidiaries, providing insights into employment relations in multinational retail firms and changing labour-management systems in China, as well as their impact on consumer culture. ... Read more

47,69 €

This book investigates the transfer of parent country organizational practices by the retailers to their Chinese subsidiaries, providing insights into employment relations in multinational retail firms and changing labour-management systems in China, as well as their impact on consumer culture.
... Read more
Store Design and Visual Merchandising, Second Edition

Store Design and Visual Merchandising, Second Edition

by Ebster Claus, Marion Garaus ...

The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you ... Read more

7,30 €

The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you
... Read more

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Recommended For You

Retailing eBooks

Luxury Strategy in Action

The Design of Everyday Things

Rethinking Luxury: How to Market Exclusive Products and Services in an Ever-Changing Environment

Influencing Shopper Decisions

Remembering Marshall Field's

Kaufmann's

Practical Handbook of Transportation Contracting and Rate Negotiations

CHAMELEONISATION - The Retail Revolution

Di vestiti non ne capisco nulla!

Retail Survival in Tough Times

An Introduction to Fashion Retailing

Außenhandel

Huoltoasemat 2020 - toimialaraportti

Drop Shipping and Affiliate marketing

Tame Your Tiger

Kritische Erfolgsfaktoren zur Implementierung von Strategischem Trendmanagement in Handelsunternehmen

Branding Your Business

Have Books Will Travel

A Stitch in Time

Amazon.com

The "Global Ebook" Report

IL COMMERCIO POST MODERNO Teoria, esperienze, prospettive

Multinational Retailers and Consumers in China

Store Design and Visual Merchandising, Second Edition