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Simple Introductions eBook Series

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  • Game Theory for Business: A Simple Introduction

    Simple Introductions, #5

    by K.H. Erickson ...
    Series Book 5 - Simple Introductions
    Game Theory for Business: A Simple Introduction offers an accessible guide to the central ideas and methods of business game theory, with over 35 diagrams to support the analysis.Understand a business's role, goals and incentives. Examine adverse selection, moral hazard, and a bait and switch strategy, see how a firm may secure long-run gains, and learn what the show business industry can teach ... Read more

    6,99 €

  • Game Theory: A Simple Introduction

    Simple Introductions, #1

    by K.H. Erickson ...
    Series Book 1 - Simple Introductions
    Game Theory: A Simple Introduction offers an accessible and enjoyable guide to the basic principles and extensive applications of game theory.Understand a game matrix, the prisoners' dilemma, dominant and mixed strategies, zero-sum games, Pareto efficiency, the Nash equilibrium, and the power of asymmetric information.Calculate payoffs and outcomes in games involving characters such as Jack and ... Read more

    6,99 €

  • Accounting and Finance Formulas: A Simple Introduction

    Simple Introductions, #9

    by K.H. Erickson ...
    Series Book 9 - Simple Introductions
    Accounting and Finance Formulas: A Simple Introduction includes over 75 formulas in the field of accounting and finance, alongside relevant definitions and explanations. The formulas cover the fields of financial accounting, management accounting and financial management. ... Read more

    4,49 €

  • Econometrics: A Simple Introduction

    Simple Introductions, #7

    by K.H. Erickson ...
    Series Book 7 - Simple Introductions
    Econometrics: A Simple Introduction offers an accessible guide to the principles and methods of econometrics, with data samples, regressions, equations and diagrams to illustrate the analysis.Examine a linear and multiple regression model, ordinary least squares method, and the Gauss-Markov conditions for a best linear unbiased estimator.Understand hypothesis testing, with a null hypothesis, t, F ... Read more

    6,99 €

  • International Relations: A Simple Introduction

    Simple Introductions, #16

    by K.H. Erickson ...
    Series Book 16 - Simple Introductions
    International Relations: A Simple Introduction offers an accessible guide to the central ideas and tools of international relations, with theory, empirical evidence, examples, and diagrams to support the analysis.Examine gains from trade theory, using the concepts of absolute efficiency, relative efficiency, opportunity cost, comparative advantage, and the terms of trade to learn why countries get ... Read more

    6,99 €

  • Corporate Finance: A Simple Introduction

    Simple Introductions, #20

    by K.H. Erickson ...
    Series Book 20 - Simple Introductions
    Corporate Finance: A Simple Introduction provides an accessible guide to the principles and methods of corporate finance, with equations and examples, empirical evidence, and diagrams to illustrate the analysis.Examine the traditional theory of optimal debt and equity financing, how Modigliani and Miller's theory on capital structure differs, and the impact corporate and personal taxes or market ... Read more

    6,99 €

  • Financial Economics: A Simple Introduction

    Simple Introductions, #3

    by K.H. Erickson ...
    Series Book 3 - Simple Introductions
    Financial Economics: A Simple Introduction offers an accessible guide to the central ideas and methods of financial economics, with examples and calculations, empirical evidence, and over 20 diagrams to support the analysis.Understand consumption and investment decisions, intertemporal choice, indifference curves and the marginal rate of substitution, production possibilities and the marginal rate ... Read more

    6,99 €

  • Choice Theory: A Simple Introduction

    Simple Introductions, #2

    by K.H. Erickson ...
    Series Book 2 - Simple Introductions
    Choice Theory: A Simple Introduction offers an accessible guide to the central theories and methods of choice theory, with examples and calculations, empirical evidence, and over 20 diagrams to support the analysis.Examine expected value theory, with the two envelopes problem and St. Petersburg paradox which challenge it. Understand expected utility theory and learn how to create a utility ... Read more

    6,99 €

  • Applied Econometrics: A Simple Introduction

    Simple Introductions, #17

    by K.H. Erickson ...
    Series Book 17 - Simple Introductions
    Applied Econometrics: A Simple Introduction offers a detailed guide to some of the central methods and applications of applied econometrics, with theory, models, calculations, and graphs to support analysis.S&P 500 equities, GSCI commodities, and US Treasury Bill risk-free rate datasets are assessed for their data distributions, autocorrelation, and stationarity. The Engle-Granger 2 step method, ... Read more

    6,99 €

  • Security Valuation: A Simple Introduction

    Simple Introductions, #19

    by K.H. Erickson ...
    Series Book 19 - Simple Introductions
    Security Valuation: A Simple Introduction offers an accessible guide to the principles and methods of security valuation, with examples and calculations to support the analysis.Compare the three-step asset valuation process with the stock picking process, and understand why economy analysis, industry analysis, and company analysis are all essential parts of valuation.Examine the theory of ... Read more

    6,99 €

  • Marketing Management Concepts and Tools: A Simple Introduction

    Simple Introductions, #11

    by K.H. Erickson ...
    Series Book 11 - Simple Introductions
    Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and ... Read more

    4,49 €

  • Microeconomics: A Simple Introduction

    Simple Introductions, #6

    by K.H. Erickson ...
    Series Book 6 - Simple Introductions
    Microeconomics: A Simple Introduction offers an accessible guide to the central principles and ideas of microeconomics, with over 50 diagrams included to illustrate the analysis.Understand opportunity cost, diminishing returns, demand and supply, the market equilibrium, market failure, adverse selection and moral hazard. Learn how to calculate price and income elasticities.Consumer theory explores ... Read more

    6,99 €