Want to know the essentials for creating social media posts that always make an impact?The 10 Principles of Effective Social Media******Marketing is your clear, practical guide to mastering the fundamentals that work on any platform, in any trend cycle. Written by social media expert Jon-Stephen Stansel, this guide shows you how to build confidence, sharpen your skills, and create posts that consistently connect with your ...

Just menus? Yes. This book focuses on a single, vitally important task that confronts everyone who builds web sites for use by people: how to code and present menus that are easy to understand and use, that convey what users need to know about the many paths they can take to get to the information they want, in a variety of technologies. Every web site has a menu (trust us-we looked for a professional site without a menu, and came up empty). Some sites have two, three, or more menus on the...

Liar ['l─½-╔Ör] (n): 1. A person who tells lies. 2. A writer."Lying is essential to good storytelling. Daily, we writers sit at our computers—or legal tablets or Underwoods—and write down a bunch of untruths, piling one on top of the other, page after paltering page. We compound them, massage them, edit them, spin them, cut-and-paste them, until we're satisfied that, despite how outlandish or otherworldly these lies are, you, the reader, will swallow them. "In that, we're ...

An original collection of interwoven short stories set in the Wild Cards universe, where an alien virus mutates some and grants superpowers to others, created by the #1 New York Times bestselling author of A Game of ThronesAn alien virus ravages the world, with effects as random as a hand of cards. Those infected either draw the black queen and die, draw an ace and receive superpowers, or draw the joker and are bizarrely mutated.Croyd Cren...

If you want to be a successful leader in today’s business world, you need to think like an activist.If you want to be a successful leader in today’s business world, you need to think like an activist.This urgent and essential book shows how to do just that. The Activist Leader argues that the world needs a new kind of business leader, one that thinks differently about their role in today’s challenges. From climate change to inequality, the major crises facing socie...

Perfect for readers of Jon Krakauer and Douglas Preston, this "authentic and encyclopedic" book examines real-life cases of those who vanish in the wilderness without a trace (Roman Dial)—and those eccentric, determined characters who try to find them.These are the stories that defy conventional logic. The proverbial vanished without a trace incidences, which happen a lot more (and a lot closer to your backyard) than almost anyone thinks. These are the missing whos...

For over a hundred years, kids of all ages have enjoyed the thrill of collecting sports cards. Whether it was souvenirs from their parents' cigarette packs, pieces that came in bubble gum packages, or the modern dazzlers, the simple formula of pictures and text on cardboard have been a part of North American society for over a century.Now, take a look back at one of the most popular hobbies in history with Got 'Em, Got 'Em, Need 'Em. Covering baseball, basketball, football...

Achieving Net Zero is a wicked problem that is not just a question of applying technological innovation to existing transport patterns and behaviours. It involves all three aspects of the environmental, social and economic sustainability triangle and any attempt to significantly reduce transport’s CO2 emissions will involve major technological and behavioural changes – indeed, a fundamental rethink of existing expectations. Any approach needs also to be politically achievable, pro...

Each year we pay billions in fees to those who run our financial system. The money comes from our bank accounts, our pensions, our borrowing, and often we aren’t told that the money has been taken. These billions may be justified if the finance industry does a good job, but as this book shows, it too often fails us. Financial institutions regularly place their business interests first, charging for advice that does nothing to improve performance, employing short-term buying strategies that...

Love, sex, death, boredom, ecstasy, existential angst, political upheaval - the history of literature offers a rich and varied exploration of the human condition across the centuries. In this absorbing companion to literature's rich past, arranged by days of the year, acclaimed critics and friends Stephen Fender and John Sutherland turn up the most inspiring, enlightening, surprising or curious artefacts that literature has to offer. Find out why 16 June 1904 mattered so much to Joyce, whi...

A classic rediscovered: Further Adventures is Jon Stephen Fink's wildly original, uproarious novel of superheroes and survival, now available for the first time in a briefer, tighter, "director's cut." A novel that presaged works like Michael Chabon's The Amazing Adventures of Kavalier & Clay, Further Adventures is the unforgettable story of one man's half-blind but wholehearted attempt to right the wrongs of a society gone astray.

The Navy Lark, one of radio's longest running laughter-makers, kept the nation on the crest of a comic wave from 1959 to 1977.All at sea in the Senior Service were conniving Petty Officer Jon Pertwee, silly-ass Sub-Lieutenant Leslie Phillips, and the constantly bemused Stephen Murray as 'Number One'. Below decks Ronnie Barker was just about working his passage as (Un)Able Seaman 'Fatso' Johnson. So climb aboard and join the merry crew in these four classic capers: The Mysterio...