Every time you purchase one of Shane's books to learn how to and to grow and change your own life, you will be changing the life of someone less fortunate than you. For just 99 cents, you can purchase ten bricks to help build schools in Kenya or supply 99 days worth of clean drinking water for a family. Shane will write 17 books and donate 100 percent of all proceeds to 17 seperate causes as part of the United Nation global goals initiative. 17 books, 17 causes.Shane's eighth book,...

The term ‘burn your boats’ comes from a lesson in History going way back to the 1500’s where a Spanish expedition to conquer Mexico saw the Spanish army’s leader burn the boats they had arrived on. He realised that so long as his men knew there was a chance of retreat, they would never be able to put in 100% of their effort towards conquering the new land. He gave them no choice. Once they knew there was no way out, the men worked harder than ever to conquer the Aztec empire. The men knew ...

For those of you unfamiliar with the analogy of the frog in the saucepan, let me fill you in. If you take a frog and place it into a saucepan of boiling water it will jump straight out. However, if you put the same frog in a lukewarm saucepan increasing the temperature slowly, its neurology does not notice the change and the frog remains in the pot until it boils to death.Basically, the analogy demonstrates that gradual changes happening over time make it difficult for us to notice...

When you take a permissive pattern and increase the shoulds by putting rules on it, you can actually start to lose the urge to do it. Especially if your unconscious mind feels that those rules are not ‘on its side’.I call this the ‘rule hack’ and it works wonders for unfriending those pesky habits you’ve had a love/hate relationship with.The rule hack is often a method used by hypnotherapists and NLP practitioners to help clients quit smoking. The get the client to agree to...

Go out and ask a bunch of your friends whether or not they have a preference for Coke and Pepsi. Some people say they taste the same, but most people will say they can taste the difference. Ask your friends if they think the subtle meanings portrayed in each brands advertising has affected the way they feel about the drink. Inevitably they will say no. Inevitably, they will say that the only thing that affects the way they feel about the product is the way it tastes. Ask them what they thi...

By the time someone decides to come along and see a therapist, they often feel like they’ve been stuck going around in circles for quite some time. This book addresses and highlights the common reasons why people seek therapy feeling stuck in their lives.What happens more often than not is that the client kind of realises what the particular problem is. But they just can’t seem to get to the bottom of why they keep doing the problem. For example, a client may be able to articulate ...

What if you can reprogram your brain to crave healthier habits instead? If you could figure out a way to create that magnetic pull towards healthy foods, you wouldn’t have to keep trying to force yourself into eating healthy. Instead, you would be eating healthy foods on autopilot.Here’s another question. Can this magnetism be changed? Could your programming be reprogrammed? Well here’s the thing, most people don’t recall feeling particularly drawn to junk foods at earlier ages, so...

Go out and ask a bunch of your friends whether or not they have a preference for Coke and Pepsi. Some people say they taste the same, but most people will say they can taste the difference. You probably have some vague memory of the ads you’ve seen over the years for these products. Scantly clad, young attractive guys and girls in the prime of their fertile lives. Usually in party or holiday mode. Socialising. Relaxing. Wearing the latest trends in fashion, looking cool and having flirtati...

Most people start smoking at a younger stage of life where, maybe, they're under a lot of stress. There's a lot of uncertainty, a lot of self-doubt. They don't feel self-confident in themselves. Then, over the years, they kind of grow up a bit. They mature a bit, and they get to the point where they're a little bit more motivated to care for themselves and look after themself. They get to that point where they feel a strong desire to want to stop smoking. They use some patches, change some...

When you see perfectionism in others and see the results of perfectionism, you would probably have a hard time believing that perfectionism could be holding so many people back. Truth is, perfectionism is holding many people back in a lot of ways. When you see a perfectly clean home, a perfect workplace report and a perfect garden you can't help but envy the perfectionist, we often think we are somehow flawed when we look at the outcomes of the perfectionist vs our own. Perfectionism takes...

For those of you unfamiliar with the analogy of the frog in the saucepan, let me fill you in. If you take a frog and place it into a saucepan of boiling water it will jump straight out. However, if you put the same frog in a lukewarm saucepan increasing the temperature slowly, its neurology does not notice the change and the frog remains in the pot until it boils to death.Basically, the analogy demonstrates that gradual changes happening over time make it difficult for us to notice...

I once had a therapy client who told me she bought an exercise bike about six months prior to coming in for some one on one coaching. As is the fate of most exercise bikes, treadmills and gym equipment, it just sat there getting dusty. So she was thinking about getting rid of it. The reason, was that she lacked the energy or motivation to use it and wanted to know how to get back into that mindset to lose weight.My suggestion was this, that she make a routine where she would do jus...