Not more than once every decade does a book like The Prosperity Code come along. The Prosperity Code will help you solve the mysteries of permanent prosperity and provide techniques and exercises to put you in the path of Abundance. Master prosperity teacher Alan Batten has written an easy-to-read, entertaining and effective book that will set you on the road to wealth, health and happiness.Among the secrets to the Prosperity Code, you will:Discover how to define prosperity f...

In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commer...

From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this...