When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.LIGHTERS?With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now there are disposable BIC lighte...

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.LIGHTERS?With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now there are disposable BIC lighte...

Out-innovate, outsmart and outmaneuver your competitors with tactics from the CEO of TrendHunter.com, Jeremy Gutsche.In our world of chaos and change, what are you overlooking? If you knew the answer, you’d be a better innovator, better manager, and better investor.This book will make you better by teaching you how to overcome neurological traps that block successful people, like you, from realizing your full potential. Then, it will make you faster by teac...

Featured on CBS and WBZ Radio, Evan Pellett is the keynote guest speaker on Nightside with Dan Rea. You may have heard Evan as the radio expert on interviewing across the United States.Cracking the Code to a Successful Interview is a groundbreaking new scientific, proactive, cutting-edge, hands-on, proven approach to job interviews by an award-winning, highly decorated recruiter. This REAPRICH eight-step interview method will give you a proactive way to take control of your intervi...

The branding bible for today’s globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confu...

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid’s I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.There isn’t a business in America that doesn’t want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical ...

Two mega-bestselling authors with decades of experience in teaching people how to achieve extraordinary wealth and success share their secrets.Mark Victor Hansen, cocreator of the phenomenal Chicken Soup for the Soul series, and Robert G. Allen, one of the world’s foremost financial experts, have helped thousands of people become millionaires. Now it’s your turn.Is it possible to make a million dollars in only one minute? The answer just might surp...

From prominent communication coach Frances Cole Jones comes this indispensable guide in which anyone can learn how to make a spectacular impression in all aspects of their work life -- from giving top notch presentations to dazzling a client to wowing at cocktail parties. It's the go-to handbook for achieving success by making a lasting impression.

Featured on CBS and WBZ Radio, Evan Pellett is the keynote guest speaker on Nightside with Dan Rea. You may have heard Evan as the radio expert on interviewing across the United States.Cracking the Code to a Successful Interview is a groundbreaking new scientific, proactive, cutting-edge, hands-on, proven approach to job interviews by an award-winning, highly decorated recruiter. This REAPRICH eight-step interview method will give you a proactive way to take contr...

Knowledge Work is Changing the Business Landscape. Are you Ready?The competitive work environment seems to require 24/7 communications, perpetually changing priorities, and constant distractions.Yet high quality knowledge work requires the thoughtful application of wisdom, experience, and brain power. Executives must manage these conflicting realities, while protecting knowledge workers (and themselves!) from stress and burn-out.Today's "always-on" ...

“Practical . . . with an inspirational flair . . . [Dilenschneider] offers wise words. Valuable reading.” —The New York TimesAge Is No Barrier to Success.The rules of the business world are being rewritten—again—and Americans over 50 need to refresh their skill sets to meet the challenge of competing in a changing job market. Renowned workplace communications expert Robert L. Dilenschneider has completely revised and updated this indispensable guid...

Out-innovate, outsmart and outmaneuver your competitors with tactics from the CEO of TrendHunter.com, Jeremy Gutsche.In our world of chaos and change, what are you overlooking? If you knew the answer, you’d be a better innovator, better manager, and better investor.This book will make you better by teaching you how to overcome neurological traps that block successful people, like you, from realizing your full potential. Then, it will make you faster by teac...