Some companies and products seem to thrive year after year.What’s their secret? A powerful brand.David Aaker, Vice Chairman of Prophet and Professor Emeritus at UC Berkeley, has won five major career awards in marketing and has written six groundbreaking books that have shaped how businesses build and grow their brands.Now, in this fully revised second edition, Aaker brings his most impactful insights together into one masterclass.Inside, yo...

Today’s firms need a social effort that is serous and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering—the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social better...

" A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-ColaAaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands,...

"All marketers should heed [the] advice" of this brand marketing guru in his latest book on digital storytelling." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-ColaStories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marke...

Winning through Platforms achieved #1 bestseller status, and is a Best Business Book Awards winner for 2024. It is your new go-to guide for modern competitive advantage.Digital platforms are no longer for just the tech elite. They’re spreading to every company and industry, powered by the growth of customer sensors, streaming data, and artificial intelligence—lighting the valuable customer Use journey that was formerly dark.How will you succeed when your ma...

In Creating Signature Stories, branding guru David Aaker applies the power of intriguing, authentic, involving stories to communicate strategic messaging internally and externally, a critical and difficult task. Stories are many times more powerful than facts at getting attention, generating brand energy, creating involvement, persuading, arousing emotion and inspiring. Moreover, success in digital platforms, which is becoming increasingly essential, means content and content means stories...

Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes—all of which can threaten a company's survival.As David Aaker shows in Spanning Silos, the unfettered decentralization that produces silos is no longer feasible in today's marketplace. It's up to chief marketing officers to break down si...

Thrive is the roadmap of how to grow your business and drive sales in highly shifting, constantly changing economic times.It is the story of those leaders and organizations that have seen consistent growth through several economic crises-companies that were founded in the late 1700’s to early 1900’s and they are still in business thriving today.In this book we share their stories, their struggles, and tell you exactly how they have not only overcome adversity, but ...

Our influence is our greatest responsibility. And our greatest gift.We are influenced by every person and interaction we have, and, in turn, we influence everyone and everything around us. We all have a choice about what to do with our influence: Will we leave a negative impact on others or use our influence to become a shining beacon of positivity?Smith and Griffin upskill readers with tools to stay humble, lead themselves and the people around them well, ...

The legendary Silicon Valley entrepreneur examines how both business and government organizations can harness the power of disruptive technologies.Tom Siebel, the billionaire technologist and founder of Siebel Systems, discusses how four technologies—elastic cloud computing, big data, artificial intelligence, and the internet of things—are fundamentally changing how business and government will operate in the 21st century. While this profound and fast-moving transf...

"This book will help you own your calendar, block time for what matters most and reclaim your life." —Paula Rizzo, author of Listful Living: A List-Making Journey to a Less Stressed YouYou want more time to spend with family, to achieve big goals, and to simply enjoy life. Yet, there seem to be more and more things competing for your time, and more distractions interrupting your day.Craig Jarrow has spent many years testing time management tactics, t...

Radically Upgrade Your Thinking & Dramatically Increase Your SuccessWhat if there was a way to routinely make smart decisions? What if you could reliably avoid costly mistakes? What if you could remarkably improve your results in all areas of life?Mental trainer and best-selling author Patrik Edblad has helped tens of thousands of readers to think rationally, logically, and effectively. In this book, he lays out a simple, concise, and actionable guide to in...