Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.

A story of those magical years for a boy, and his family, while growing up from age one to eleven in the little farm community of Princeton, Illinois during 1935 to 1945. From the later days of the Depression through WWII, this autobiography reminisces memorable moments from Fireside Chats with FDR, Sunday night radio, rationing, elementary school days, the Civilian Defense Corp (CDC), and the boys and their toys. The book offers a mixture of humor, history, and every day family events...

Here Is Where chronicles Andrew Carroll’s eye-opening – and at times hilarious -- journey across America to find and explore unmarked historic sites where extraordinary moments occurred and remarkable individuals once lived. Sparking the idea for this book was Carroll’s visit to the spot where Abraham Lincoln’s son was saved by the brother of Lincoln’s assassin. Carroll wondered, How many other unmarked places are there where intriguing events have unfolded and that w...

The beloved bathroom reader series returns with this twenty-sixth edition that's flush with weird facts on a wide array of topics.The twenty-sixth annual edition of Uncle John's wildly successful series is all-new and jam-packed with the BRI's patented mix of fun and information. Open to any page and you may find an interesting origin (like the origin of the snow globe) or a piece of obscure history (like the true story of the man who tried to repeal the law of gra...

“Among the many rewards of America the Ingenious, Kevin Baker’s survey of Yankee know-how, is stumbling on its buried nuggets. . . . Baker examines a wide range of the achievements that have made, and still make, America great again—and again.”—The Wall Street JournalAll made in America: The skyscraper and subway car. The telephone and telegraph. The safety elevator and safety pin. Plus the microprocessor, amusement park, MRI, supermarket, ...

A treasury of historical hilarity from the New York Times-bestselling coauthor of America's Dumbest Criminals!Why exactly is Paul Revere revered when it was Samuel Prescott who made the famous ride? Was the lightbulb really Thomas Edison's bright idea? Bestselling author and former Saturday Night Live writer Leland Gregory employs his masterful wit to expose historical myths, faux "facts," strange events, and tales of human stupidity thro...

Welcome to the Not-So-Glorious DaysWith the uncertain economy, lingering wars, and the ever-present threats of everything from bird flu to Bieber Fever, it's tempting to long for the "good old days." But just how good were they?Buckle up for a bumpy ride down memory lane (and try not to get trampled) as these 665 funny history facts and terrifying truths reveal the unfortunate reality of life during the eighteenth, nineteenth and early twentieth centuries. ...

Born in 1860s Missouri, nobody expected George Washington Carver to succeed. Slaves were not allowed to be educated. After the Civil War, Carver enrolled in classes and proved to be a star student. He became the first black student at Iowa State Agricultural College and later its first black professor. He went on to the Tuskegee Institute where he specialized in botany (the study of plants) and developed techniques to grow crops better. His work with vegetables, especially peanuts, made hi...

The ballad "John Henry" is the most recorded folk song in American history and John Henry--the mighty railroad man who could blast through rock faster than a steam drill--is a towering figure in our culture. But for over a century, no one knew who the original John Henry was--or even if there was a real John Henry. In Steel Drivin' Man, Scott Reynolds Nelson recounts the true story of the man behind the iconic American hero, telling the poignant tale of a young Virginia convict who died wo...

An unprecedented history of Brooklyn, told through its places, buildings, and the people who made them, from the early seventeenth century to todayAmerica's most storied urban underdog, Brooklyn has become an internationally recognized brand in recent decades—celebrated and scorned as one of the hippest destinations in the world. In Brooklyn: The Once and Future City, Thomas J. Campanella unearths long-lost threads of the urban past, telling the rich histo...

** Chosen by Oprah Daily as one of the Best Books to Pick Up in May 2021 **'Fast-paced but nuanced ... impeccably researched ... a much-needed book' The Guardian''[S]o dystopian and apocalyptic that you can hardly believe what you are reading. ... But the story [it] tells is an essential one, with just a glimmer of hope in it. Because of the work of Ellsworth and many others, America is finally staring this appalling chapte...

Honored in "Best Books of the Year" listings from The New Yorker, National Public Radio, Library Journal, and The Huffington Post."One With Others represents Wright's most audacious experiment yet."-The New Yorker"[A] book . . . that defies description and discovers a powerful mode of its own."- National Public Radio"[A] searing dissection of hate crimes and their malignant legacy."-BooklistTo...