How to get someone, somewhere, to do something.The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it.Here’s how you can do it. And do it better.

In 1852, young Walt Whitman—a down-on-his-luck housebuilder in Brooklyn—was hard at work writing two books. One would become one of the most famous volumes of poetry in American history, a free-verse revelation beloved the world over, Leaves of Grass. The other, a novel, would be published under a pseudonym and serialized in a newspaper. A short, rollicking story of orphanhood, avarice, and adventure in New York City, Life and Adventures of Jack Engle appeared to little f...

Brought to you by Penguin.Celebrate the legacy of The Empire Strikes Back with this exciting reimagining of the timeless film featuring new perspectives from forty acclaimed authors.On May 21, 1980, Star Wars became a true saga with the release of The Empire Strikes Back. In honor of the fortieth anniversary, forty storytellers re-create an iconic scene from The Empire Strikes Back through the eyes of a supporting...

Experience Star Wars: A New Hope from a whole new point of view.On May 25, 1977, the world was introduced to Han Solo, Luke Skywalker, Princess Leia, C-3PO, R2-D2, Chewbacca, Obi-Wan Kenobi, Darth Vader, and a galaxy full of possibilities. In honor of the fortieth anniversary*,* more than forty contributors lend their vision to this retelling of Star Wars. Each of the forty short stories reimagines a moment from the original film, but through the ...

Brought to you by Penguin.On May 25, 1983, Star Wars cemented its legacy as the greatest movie franchise of all time with the release of Return of the Jedi. In honor of the fortieth anniversary, forty storytellers re-create an iconic scene from Return of the Jedi through the eyes of a supporting character, from heroes and villains, to droids and creatures. From a Certain Point of View features contributions by bestselling authors...

Collected for the first time, the New York stories of John O'Hara, "among the greatest short story writers in English, or in any other language" (Brendan Gill, Here at The New Yorker)Collected for the first time, here are the New York stories of one of the twentieth century’s definitive chroniclers of the city—the speakeasies and highballs, social climbers and cinema stars, mistresses and powerbrokers, unsparingly observed by a popular American master of r...

A full-cast performance of Chekhov’s masterpiece starring Jennifer Westfeldt, Tessa Thompson, Sarah Zimmerman and Jon Hamm.Meet Olga, Masha, and Irina, warm and cultured young sisters who were reared in the exciting hubbub of Moscow, but have been living in the dull, gossipy backwaters of Russia for far too long. With their father’s passing, and the ordinary grip of day-to-day life slowly suffocating them, the urge to return to the city with its rich and exciting life rises to a fe...

In this classic of Chekhov’s canon, an overbearing professor pays a visit to his country estate, where Sonya and Vanya, his daughter and former brother-in-law, have slaved to maintain his wealth. But Vanya is enchanted by the professor’s new wife, while Sonya has fallen for the town’s melancholy doctor.Includes a conversation with Rosamund Bartlett, author of “Chekhov: Scenes from a Life.”Recorded in Los Angeles before a live audience at the UCLA James Bridges Theater in Oc...

The National Book Award–winning novel by the writer whom Fran Lebowitz called “the real F. Scott Fitzgerald”Joe Chapin led a storybook life. A successful small-town lawyer with a beautiful wife, two over-achieving children, and aspirations to be president, he seemed to have it all. But as his daughter looks back on his life, a different man emerges: one in conflict with his ambitious and shrewish wife, terrified that the misdeeds of his children will dash his polit...

**Brought to you by Penguin.In the year before The Phantom Menace, Yoda, Mace Windu, and the entire Jedi Council confront a galaxy on the brink of change.**The Jedi have always traveled the stars, defending peace and justice across the galaxy. But, the galaxy is changing, and along with it, the Jedi Order. More and more, the Order finds itself focused on the future of the Republic, secluded on Coruscant, where the twelve members of the Jedi Council weigh crises on ...

Chekhov’s masterful last play, The Cherry Orchard, is a work of timeless, bittersweet beauty about the fading fortunes of an aristocratic Russian family and their struggle to maintain their status in a changing world. Alternately touching and farcical, this subtle, intelligent play stars the incomparable Marsha Mason.An L.A. Theatre Works full-cast performance starring:Marsha Mason as Madame Lyubov Andreyevna RanyevskayaHector Elizondo as Leonid Andreyevich Gayev

Collected for the first time, these three previously unpublished Dune novellas by bestselling authors Brian Herbert and Kevin J. Anderson shine a light upon the darker corners of the Dune universe. Spanning space and time, Sands of Dune is essential reading for any fan of the series.The world of Dune has shaped an entire generation of science fiction. From the sand blasted world of Arrakis, to the splendor of the imperial homeworld of Kaitain, readers have lived in...