"...fascinating. Like Malcolm Gladwell on speed."—THE GUARDIAN"HERD is a rare thing: a book that transforms the reader's perception of how the world works".—Matthew D'Ancona, THE SPECTATOR"This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru."—Daniel Finkelstein, THE TIMESThis paperback version of Mark Earls' gro...

The central tenet of this book is based on challenging our assumption that the individual is the starting point from which to understand human behaviour. By focusing on group behaviour, or the herd rather than the individual, Mark Earls purports that we will have the key to a better understanding of human behaviour and better business and social policy initiatives to change it. The book provides suggestions on how to harnesses this new knowledge in marketing, through example and anecdote. ...

How we learn from those around us: an essential guide to understanding how people behave.Humans are, first and foremost, social creatures. And this, according to the authors of I'll Have What She's Having, shapes—and explains—most of our choices. We're not just blindly driven by hard-wired instincts to hunt or gather or reproduce; our decisions are based on more than “nudges” exploiting individual cognitive quirks.I'll Have What She's Having

We all have these. Sometimes, they can be the most wonderful treasure this world has to offer. At other times, they can break your heart. Im talking about relationships. Everybody has a myriad of different relationships in this adventure called life. Each relationship has its own dynamics, its own foibles, and its own language. We interact with parents, children, siblings, co-workers, spouses, authority, and, for some, even God. The greatest resource of joy, progress, hope, and prosperity ...

Beautifully written speculative fiction from Metaphorosis magazine.All the stories from the month, plus author biographies, interviews, and story origins.Table of ContentsDuet for Unaccompanied Cello – Chanel EarlOut Where the Rivenbuds Grow – Mark RookyardThe Bonesetter – Santiago BellucoSo, You’re in an Alternate Universe – Jeremy Packert Burke

""Hell Put to Shame is a powerfully unsettling portrait of both the single most savage episode in the long decades of savagery inflicted by white southerners on their Black neighbors in the 20**th** century—and the methodical process that followed to erase those crimes from America’s collective memory."" —Douglas A. Blackmon, author of Slavery by Another Name, winner of the Pulitzer PrizeFrom the acclaimed...

THE #1 HACK FOR SMARTER MARKETINGWe all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways.But rather than this endless search for a brilliant and novel solution, why don't you just copy something that’s worked before?Mark Earls, leading expert in marke...