- When I drink, am I killing my brain cells?- Does cramming for an exam work?- Why can't you tickle yourself?- Can you improve your brain with video games?- Why is looking at a photograph harder than playing chess?Written with a light touch, but using hard science, Welcome to your Brain will answer all the questions you've ever had about how that amazing three pounds in your skull works - and how you can help it work better. Written by two top n...

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing market...

How children think is one of the most enduring mysteries—anddifficulties—encountered by parents. In an effort to raise our children smarter, happier, stronger, and better, parents will try almostanything, from vitamins to toys to DVDs. But how can we tell marketing from real science? And what really goes through your kid's growing mind—as an infant, in school, and during adolescence?Neuroscientists Sandra Aamodt and Sam Wang (who is also a parent) explain the facets a...

A gentle and loving book that helps children navigate an Alzheimer’s diagnosis in their familyThe five Lim children—Jessica, Jocelyn, Jeffrey, Jacob, and Kenzie—are thrilled when their parents tell them that Oma and Opa, their beloved grandparents, are coming to town for a visit. But this time, things seem different—grandmother Oma’s cooking doesn’t taste the same, and she’s started asking the same questions over and over, even while talking about specific...

Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence, virtual reality, robots, and new GIS systems has created more possibilities for marketing innovations. Advancements in information technology are leading to changes in business processes, service standards, and management mindsets. Meanwhile, consumers are...

The Light Shines in the DarknessThere is more to China's story than its rise as a global economic power. The Holy Spirit has birthed a vibrant, rapidly growing house church movement in China's cities. For years, Christians in the West have heard rumors of house churches in the rural countryside with believers numbering in the tens of millions. Now the underground movement has emerged among China's upwardly mobile, globally connected urbanites--and there will be no ...

For virtually every large Indian company, China has become mission critical as a market, as a supplier, as a source of low cost capital, as a platform for global advantage, as a partner, and as a competitor. Yet there remains a limited understanding of China that is rooted largely in myths. Based on real life case studies of Indian companies who have been successful in China--such as Tata Consulting Services, Mahindra & Mahindra, Suzlon, NIIT, and Larsen and Toubro--this book provides an a...

Much has been written about the role of law in furthering development. More analysis and debate is needed to understand more fully the true nature of this role. The World Bank Legal Review collects much of this debate and analysis, contributed by scholars and practitioners from around the world. The subtitle of the volume, Legal Innovation and Empowerment for Development, focuses attention on how the law can respond to the challenges posed to development in a world slowly emerging from a p...

This book constitutes the refereed proceedings of the 16th International Conference on Social Robotics, ICSR + BioMed 2024, held in Singapore during August 16-18, 2024.The 28 full papers included in this book were carefully reviewed and selected from 102 submissions. The ICSR + BioMed 2024 conference emphasized interdisciplinary innovations in Bio-inspired,Biomedical, and Surgical Robotics.

Nigella Collection: a vibrant new look for Nigella’s classic cookery books; previously published as FOREVER SUMMER.‘The sweetness of new potatoes, fresh peas, broad beans and the grassy herbalness of asparagus make you almost want to skip with summeriness.’Warm, witty and gloriously indulgent, this is the delectable summer classic from Nigella Lawson (“Queen of the Kitchen” – Observer Food Monthly).

Chocolate is a magical ingredient.Everyone loves eating it. And if you can cook with it, your baking will rise to a whole new level. But – here’s an untold secret – cooking with chocolate can be incredibly easy.Here Molly Bakes shares with us 50 of her favourite recipes for chocolate treats that are stylish, playful and totally delicious. They include:-Techniques (like Chocolate Cups)-Filled chocolates (like ...

What is money, and how does it work?The conventional answer is that people once used sugar in the West Indies, tobacco in Virginia, and dried cod in Newfoundland, and that today’s financial universe evolved from barter.Unfortunately, there is a problem with this story. It’s wrong. And not just wrong, but dangerous.Money: the Unauthorised Biography unfolds a panoramic secret history and explains the truth about money: what it is, where it com...