Understand the theoreticaland practicalaspects of political marketing!Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text is an invaluable compilation of research, theory, an...

Presidential nominations in the United States can sometimes seem like a media circus, over-hyped and overly speculative. Even informed citizens might be tempted to tune them out. Yet understanding the process, one distinct to American politics, is crucial for civic participation. If presidential elections are about who will lead the nation, presidential nominations are about who appears on the ballot. This concise and coherent Citizen’s Guide examines who has power in presidential...

The 2016 Presidential Election: The Causes and Consequences of a Political Earthquake critically analyzes the 2016 presidential election. The chapters in this book identify key factors behind the election of Donald J. Trump, explore the unconventional campaign, analyze the unexpected election result, evaluate the forecasting models, and speculate on the effect of the election outcome on politics and governance in the Trump Administration.

The instant #1 New York Times bestseller.From the reporter who was there at the very beginning comes the revealing inside story of the partnership between Steve Bannon and Donald Trump—the key to understanding the rise of the alt-right, the fall of Hillary Clinton, and the hidden forces that drove the greatest upset in American political history.Based on dozens of interviews conducted over six years, Green spins the master narrative of the 2016 cam...

Michael Collins and Eamon de Valera were the two most charismatic leaders of the Irish revolution. This joint biography looks first at their very different upbringings and early careers. Both fought in the 1916 Easter Rising , although it is almost certain they did not meet during that tumultuous week. Their first encounter came when Collins had been released from jail after the rising but de Valera was still inside. Collins was one of those who wanted to run a Sinn Féin candidate in the L...

When David Cameron and Nick Clegg stepped out into the rose garden at No. 10 to launch the first coalition government since the Second World War, it was amid a sea of uncertainty. Some doubted whether the coalition could survive a full term - or even a full year. Five years later, this bold departure for British politics had weathered storms, spending cuts and military strikes, rows, referendums and riots. In this compelling insider account, David Laws lays bare the inner workings of the c...

Communication with customers and prospects keeps your business on the growth track. There are numerous ways to convey your company's message beyond traditional advertising."Tune Up Your Publicity Machine" covers the basics of public relations like how to prepare an effective press release and make it appeal to editors as well as where to look in your business for newsworthy topics."Case Study: Automotive Aftermarket" tells how custom car shops use shows and events to public...

In print continuously for more than thirty years, this book is long established as a reliable and affectionate portrait of Michael Collins.First, published in 1971, its great strength is that the author was able to interview Collins' surviving contemporaries and was offered unrestricted access to personal and family material.Michael Collins: The Lost Leader has been praised by authorities such as Robert Kee and Maurice Manning and remains compulsive reading...

Marketing is critical to business success. Whether you are new to marketing or not, this book will help you understand marketing and apply it to your business.Packed with practical ideas, this book will help you find out how to create a great brand, how to establish your target audience, where to find them and how to communicate. Read it to help you determine your business’s unique selling points and understand how to plan your marketing.Learn basic sales strategies that ti...

'Against the Tide' is a story told with honesty and great emotion; the narrative of a life in which tragedy and good fortune succeeded each other with bewildering speed. After training as a doctor, Noël Browne experienced at first hand the devastating ravages of tuberculosis both personally and professionally. Drawn to politics, he was appointed Minister for Health on his first day in the Dáil at the age of thirty three. His single-minded campaign for reform of the health system encountere...

The Fianna Fáil Party was founded in 1926 and first came to Government in 1932. From that date until 2010, it has completely dominated the political life of the Republic of Ireland. For all but 13 of those 78 years, it has formed the Government of Ireland, either on its own or as the dominant party in a coalition. Fianna Fáil has always seen itself as more than a party. Its self-image has been that of a national movement, one that represented the nation in microcosm and superseded partisan...

Thoroughly updated with information on Internet-based PR campaignsThe Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services ava...