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Enshittification

Why Everything Suddenly Got Worse and What To Do About It

by Cory Doctorow ...

*** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the ... Read more

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*** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the
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Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

by Benjamin Smith ...

Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Read more

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Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written
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Hooked: How to Build Habit-Forming Products

Supplmental Workbook

by Nir Eyal, with Ryan Hoover ...

This workbook is a supplement to Nir Eyal's bestselling book, "Hooked: How to Build Habit-Forming Products" ... Read more

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This workbook is a supplement to Nir Eyal's bestselling book, "Hooked: How to Build Habit-Forming Products"
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Influence, New and Expanded

The Psychology of Persuasion

by Robert B. Cialdini, PhD ...

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Read more

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The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the
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Nudge

The Final Edition

by Richard H. Thaler, Cass R Sunstein ...

The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important ... Read more

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The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important
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Statistical Methods in Online A/B Testing

Statistics for data-driven business decisions and risk management in e-commerce

by Georgi Z. Georgiev ...

"Statistical Methods in Online A/B Testing" is a comprehensive guide to statistics in online controlled experiments, a.k.a. A/B tests, that tackles the difficult matter of statistical inference in a way accessible to readers with little to no prior experience with it. Each concept is built from the ground up, explained thoroughly, and illustrated with practical examples from website testing.The ... Read more

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"Statistical Methods in Online A/B Testing" is a comprehensive guide to statistics in online controlled experiments, a.k.a. A/B tests, that tackles the difficult matter of statistical inference in a way accessible to readers with little to no prior experience with it. Each concept is built from the ground up, explained thoroughly, and illustrated with practical examples from website testing.The
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Indistractable

How to Control Your Attention and Choose Your Life

by Nir Eyal ...

*As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book ... Read more

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*As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book
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Stumbling on Happiness

by Daniel Gilbert ...

In this fascinating and often hilarious work – winner of the Royal Society of Science Prize 2007 – pre-eminent psychologist Daniel Gilbert shows how – and why – the majority of us have no idea how to make ourselves happy.We all want to be happy, but do we know how? When it comes to improving tomorrow at the expense of today, we're terrible at predicting how to please our future selves.In ... Read more

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In this fascinating and often hilarious work – winner of the Royal Society of Science Prize 2007 – pre-eminent psychologist Daniel Gilbert shows how – and why – the majority of us have no idea how to make ourselves happy.We all want to be happy, but do we know how? When it comes to improving tomorrow at the expense of today, we're terrible at predicting how to please our future selves.In
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Social Media Marketing

21 Powerful Marketing Tips To Help Skyrocket Traffic, Establish Authority And Build A Media Platform For Your Business

by Entrepreneur Publishing ...

Do You Want To Gain More Traffic With Your Social Media Brand? With the development of social media as a platform for marketing, people now have a multitude of choices when it comes to branding on the Internet. Platforms like Facebook, Twitter, Instagram, Pinterest and Google Plus have millions, even billions of users. Imagine if you could establish an authority presence in a place with an ... Read more

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Do You Want To Gain More Traffic With Your Social Media Brand? With the development of social media as a platform for marketing, people now have a multitude of choices when it comes to branding on the Internet. Platforms like Facebook, Twitter, Instagram, Pinterest and Google Plus have millions, even billions of users. Imagine if you could establish an authority presence in a place with an
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The Challenger Sale

How To Take Control of the Customer Conversation

by Matthew Dixon, Brent Adamson ...

THE BESTSELLING SALES CLASSIC WITH 1 MILLION COPIES SOLDWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not is ... Read more

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THE BESTSELLING SALES CLASSIC WITH 1 MILLION COPIES SOLDWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not is
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Misbehaving

The Making of Behavioural Economics

by Richard H. Thaler ...

RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICSShortlisted for the Financial Times and McKinsey Business Book of the Year AwardECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the yearFrom the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional econ... ... Read more

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RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICSShortlisted for the Financial Times and McKinsey Business Book of the Year AwardECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the yearFrom the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional econ...
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Beloved Brands

Playbook for how to create a brand your consumers will love

by Graham Robertson ...

"Beloved Brands is a book every CMO or would-be CMO should read.” Al RiesWith Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love.You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able ... Read more

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"Beloved Brands is a book every CMO or would-be CMO should read.” Al RiesWith Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love.You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able
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Doughnut Economics

The must-read book that redefines economics for a world in crisis

by Kate Raworth ...

**Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award***Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can ... Read more

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**Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award***Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can
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Brands And The Brain

How To Use Neuroscience To Create Impactful Brands

by Arvind Sahay ...

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern ... Read more

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It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern
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The Hour Between Dog and Wolf

Risk-taking, Gut Feelings and the Biology of Boom and Bust

by John Coates ...

Now shortlisted for the 2012 Financial Times Business Book of the Year Award and the Wellcome Trust Book Prize, The Hour Between Dog and Wolf is a resonant exploration of economic behaviour and its consequences.Shortlisted for the 2012 Financial Times and Goldman Sachs Business Book of the Year Award and the Wellcome Trust Book Prize, this startling and unconventional book from neuroscientist and ... Read more

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Now shortlisted for the 2012 Financial Times Business Book of the Year Award and the Wellcome Trust Book Prize, The Hour Between Dog and Wolf is a resonant exploration of economic behaviour and its consequences.Shortlisted for the 2012 Financial Times and Goldman Sachs Business Book of the Year Award and the Wellcome Trust Book Prize, this startling and unconventional book from neuroscientist and
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The Paradox of Choice

Why More Is Less, Revised Edition

by Barry Schwartz, Nathan N. Cheek ...

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... Read more

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In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday
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Hooked

How to Build Habit-Forming Products

by Nir Eyal ...

THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the ... Read more

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THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the
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Small Data

The Tiny Clues That Uncover Huge Trends

by Martin Lindstrom Company ...

The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book"'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy'Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work' Seth Godin, author of Purple CowMartin Lindstrom, one of T... ... Read more

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The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book"'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy'Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work' Seth Godin, author of Purple CowMartin Lindstrom, one of T...
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The Basic Laws of Human Stupidity

The International Bestseller

by Carlo M. Cipolla ...

'A classic' - Simon Kuper, Financial Times'Brilliant' - James O'Brien, author of How to be RightThe five laws that confirm our worst fears: stupid people can and do rule the world.Since time immemorial, a powerful dark force has hindered the growth of human welfare and happiness. It is more powerful than the Mafia or the military. It has global catastrophic effects and can be found anywhere from ... Read more

₹317.88

'A classic' - Simon Kuper, Financial Times'Brilliant' - James O'Brien, author of How to be RightThe five laws that confirm our worst fears: stupid people can and do rule the world.Since time immemorial, a powerful dark force has hindered the growth of human welfare and happiness. It is more powerful than the Mafia or the military. It has global catastrophic effects and can be found anywhere from
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Scarcity

Why having too little means so much

by Sendhil Mullainathan, Eldar Shafir ...

Why can we never seem to keep on top of our workload, social diary or chores? Why does poverty persist around the world? Why do successful people do things at the last minute in a sudden rush of energy? Here, economist Sendhil Mullainathan and psychologist Eldar Shafir reveal that the hidden side of all these problems is that they're all about scarcity.We've all struggled with packing a suitcase ... Read more

₹375.46

Why can we never seem to keep on top of our workload, social diary or chores? Why does poverty persist around the world? Why do successful people do things at the last minute in a sudden rush of energy? Here, economist Sendhil Mullainathan and psychologist Eldar Shafir reveal that the hidden side of all these problems is that they're all about scarcity.We've all struggled with packing a suitcase
... Read more
How to Not Die Alone

The Surprising Science That Will Help You Find Love

by Logan Ury ...

'A definitive guide for a generation navigating the murky waters of modern love' Esther Perel'A "must read" for hopeless and hopeful romantics alike' Daniel GilbertA funny and practical guide to help you find, build, and keep the relationship of your dreams.Have you ever looked around and wondered, "Why has everyone found love except me?" You're not the only one. Great relationships don't just ... Read more

₹736.31

'A definitive guide for a generation navigating the murky waters of modern love' Esther Perel'A "must read" for hopeless and hopeful romantics alike' Daniel GilbertA funny and practical guide to help you find, build, and keep the relationship of your dreams.Have you ever looked around and wondered, "Why has everyone found love except me?" You're not the only one. Great relationships don't just
... Read more
Exactly What to Say: The Magic Words for Influence and Impact

by Phil Jones ...

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best ... Read more

₹702.00 or Free with Kobo Plus

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best
... Read more
Think Like a Freak

Secrets of the Rogue Economist

by Stephen J. Dubner, Steven D. Levitt ...

From the rule-breaking authors of international bestsellers Freakonomics and Superfreakonomics, this is the ultimate guide to how to Think Like a FreakThe Freakonomics books have come to stand for something: challenging conventional wisdom; using data rather than emotion to answer questions; and learning to unravel the world's secret codes. Now Levitt and Dubner have gathered up what they have ... Read more

₹317.88

From the rule-breaking authors of international bestsellers Freakonomics and Superfreakonomics, this is the ultimate guide to how to Think Like a FreakThe Freakonomics books have come to stand for something: challenging conventional wisdom; using data rather than emotion to answer questions; and learning to unravel the world's secret codes. Now Levitt and Dubner have gathered up what they have
... Read more
Unreasonable Hospitality

The Remarkable Power of Giving People More Than They Expect - The New York Times Bestseller

by Will Guidara ...

Series series Unreasonable Hospitality
**THE NEW YORK TIMES BESTSELLERAS SEEN ON THE HIT TV SHOW 'THE BEAR'‘Any organization would benefit from his thinking’** Simon Sinek*,* bestselling author of *Start With Why‘One of the five best management books I have ever read. Plus, it is the most engaging and entertaining’* Roger Martin*,* bestselling author of Playing to WinThe inspiring, bestselling guide to the essential lessons in service ... Read more

₹1,222.59

**THE NEW YORK TIMES BESTSELLERAS SEEN ON THE HIT TV SHOW 'THE BEAR'‘Any organization would benefit from his thinking’** Simon Sinek*,* bestselling author of *Start With Why‘One of the five best management books I have ever read. Plus, it is the most engaging and entertaining’* Roger Martin*,* bestselling author of Playing to WinThe inspiring, bestselling guide to the essential lessons in service
... Read more

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Recommended For You

Consumer Behaviour eBooks

Enshittification

Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

Hooked: How to Build Habit-Forming Products

Influence, New and Expanded

Nudge

Statistical Methods in Online A/B Testing

Indistractable

Stumbling on Happiness

Social Media Marketing

The Challenger Sale

Misbehaving

Beloved Brands

Doughnut Economics

Brands And The Brain

The Hour Between Dog and Wolf

The Paradox of Choice

Hooked

Small Data

The Basic Laws of Human Stupidity

Scarcity

How to Not Die Alone

Exactly What to Say: The Magic Words for Influence and Impact

Think Like a Freak

Unreasonable Hospitality