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Hello $Firstname - Profiting from Personalization - AI Edition

How Generative AI is Transforming Personalization at Scale

by Houlind, Frans Riemersma ...

Series series Hello $Firstname
Personalization has moved from a marketing ambition to a business necessity. In this completely updated AI Edition of the bestseller Hello $Firstname, Rasmus Houlind and Frans Riemersma show how Generative AI is enabling marketers to scale personalization like never before.Using the proven Bowtie of Personalization framework, the book guides you through strategy, data, content, technology, and ... Read more

₹962.51

Personalization has moved from a marketing ambition to a business necessity. In this completely updated AI Edition of the bestseller Hello $Firstname, Rasmus Houlind and Frans Riemersma show how Generative AI is enabling marketers to scale personalization like never before.Using the proven Bowtie of Personalization framework, the book guides you through strategy, data, content, technology, and
... Read more