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Required Reading Range Serie di eBook

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  • Visual Research

    An Introduction to Research Methods in Graphic Design

    di Russell Bestley, Mr Ian Noble ...
    Serie series Required Reading Range
    Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and ... Altre info

    36,18 €

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  • Hegarty on Creativity

    There are No Rules

    di John Hegarty ...
    We're all creative, but only some of us will be lucky enough to earn our living by it. Creativity isn't an occupation. It's a preoccupation. It invents, perfects and defines our world. It explains and entertains us. But what drives creativity? Inspires it? Sustains it? Written and delightfully illustrated by one of the leaders in creative thinking, 'Hegarty on Creativity' is insightful, ... Altre info

    9,87 €

  • The Advertising Concept Book

    Think Now, Design Later

    di Pete Barry ...
    This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the ... Altre info

    23,91 €

  • Wally Olins. Brand New.

    The Shape of Brands to Come

    di Wally Olins ...
    What is the future for brands and branding? Does globalization mean that individuality will be crushed by massive multinationals? Or will there still be room for brands and places that trade on being different? With the rise of new markets in India, China, Brazil and elsewhere, will new global brands emerge based around local strengths and heritage? If so, what will this mean for the traditional ... Altre info

    16,21 €

  • Design: Portfolio

    Self promotion at its best

    di Craig Welsh ...
    Serie series Design
    Featuring a curated collection of approximately 300 exquisite designs, along with essays from designers in the field about the essence and importance of a good portfolio design, Design: Portfolio contains mini-workshops that dissect several featured projects and highlight the effectiveness of exceptional design treatments from around the world. Designers will discover the underlying details that ... Altre info

    32,85 €

  • Creative Strategy and the Business of Design

    di Douglas Davis ...
    The Business Skills Every Creative Needs!Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain ... Altre info

    Era 16,90 € Ora 3,37 €

  • Design for Information

    An Introduction to the Histories, Theories, and Best Practices Behind Effective Information Visualizations

    di Isabel Meirelles ...
    The visualization process doesn’t happen in a vacuum; it is grounded in principles and methodologies of design, cognition, perception, and human-computer-interaction that are combined to one’s personal knowledge and creative experiences. Design for Information critically examines other design solutions —current and historic— helping you gain a larger understanding of how to solve specific problems ... Altre info

    32,85 €

  • Design Management

    Managing Design Strategy, Process and Implementation

    di Kathryn Best ...
    Serie series Required Reading Range
    Design management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. Opening with a contextual overview of the subject, Design Management then explores the stages involved in the application of design to ... Altre info

    39,72 €

  • Giovanni Pintori. The Stark Tension between Flair and Discretion.

    di Massimiliano Musina ...
    Giovanni Pintori (Tresnuraghes 1912–Milan 1999) was one of the best-known, widely admired and respected Italian designers worldwide. The winner of sought-after international awards, he designed impressive works that created the Olivetti image and were an emblematic reference in the history of 20th-century design. This book, the only in-depth monographic study of Pintori, investigates his life and ... Altre info

    19,99 € o Gratuito con Kobo Plus

  • Observing the User Experience

    A Practitioner's Guide to User Research

    di Mike Kuniavsky ...
    The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need from your product, and whether they'll be able to use what you've created. Filled with real-world experience and a wealth of practical ... Altre info

    47,73 €

  • Data Visualization for Design Thinking

    Applied Mapping

    di Winifred E. Newman ...
    Data Visualization for Design Thinking helps you make better maps. Treating maps as applied research, you’ll be able to understand how to map sites, places, ideas, and projects, revealing the complex relationships between what you represent, your thinking, the technology you use, the culture you belong to, and your aesthetic practices. More than 100 examples illustrated with over 200 color images ... Altre info

    71,67 €

  • The Graphic Communication Handbook

    di Simon Downs ...
    Serie series Media Practice
    The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication ... Altre info

    54,94 €