Practice-Oriented Marketing

Basics – Instruments – Case Studies

Ralf T. Kreutzer

Business and Management (R0)

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この書籍について

言語　English
商品番号：9783658397173
発売日　2023年3月8日
出版社：Springer Fachmedien Wiesbaden

出版社： Springer
ファイル形式　EPUB3
サイズ　60.57 MB
ダウンロードオプション:EPUB3 (Adobe DRM)

シリーズの内容

Digital Darwinism

Karl-Heinz Land,Ralf T. Kreutzer

Practice-Oriented Online Marketing

Ralf T. Kreutzer,Sonja Klose

Understanding Artificial Intelligence

Ralf T. Kreutzer,Marie Sirrenberg

Toolbox Digital Business

Ralf T. Kreutzer

The Path to Sustainable Corporate Management

Ralf T. Kreutzer

Digital Business Leadership

Ralf T. Kreutzer,Tim Neugebauer,Annette Pattloch

Next Stop Metaverse

Ralf T. Kreutzer,Sonja Klose

Understanding Artificial Intelligence

Ralf T. Kreutzer

Online Marketing

Ralf T. Kreutzer

Toolbox for Marketing and Management

Ralf T. Kreutzer

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Human Resources Strategies

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Price Management

Hermann Simon, Martin Fassnacht

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Enterprise Risk Management

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Operations and Supply Management 4.0

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A new era of Value Selling

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IT Strategy

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Mergers and Acquisitions

Stephan Bergamin, Markus Braun

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Change Management

Thomas Lauer

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The Strategy Planning Process

Rudolf Grünig, Richard Kühn, Maude Montani

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Project Management in Logistics and Supply Chain Management

Dirk H. Hartel

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Three Pillars of Organization and Leadership in Disruptive Times

Peter Wollmann, Frank Kühn, Michael Kempf

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Systems Engineering

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Practical Strategic Management: How To Apply Strategic Thinking In Business

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Successful Management Strategies and Tools

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Strategic Human Resource Development

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Identity-Based Brand Management

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Business Partner Management

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Scrum for Sales

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Industrial Research Performance Management

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The Quintessence of Sales

Corinna Busch, Stefan Hase

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Designing Intelligent Construction Projects

Michael Frahm, Carola Roll

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Managing the Digital Transformation

Thomas Hess

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New Work, Transformational and Virtual Leadership

Marc Helmold

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Innovation and Transformation

Martin Kaschny, Matthias Nolden

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Lean Management and Kaizen

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Process-based Strategic Planning

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New Corporate Governance

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B2B Marketing

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Human Resource Management in a Post COVID-19 World

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The Viability of Organizations Vol. 3

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Consumer Buying Behaviour & Integtrated Marketing Communications

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Modelling Value

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Lean Management, Kaizen, Kata and Keiretsu

Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska, Tracy Dathe

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How to Be More Successful Selling Capital Goods

Christian Korte, Dirk Kreuter, Yan-Tobias Ramb, Lauren Anderson, Eva Jarošová-Korte

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Performance Excellence in Marketing, Sales and Pricing

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Strategic Performance Management

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Performance Management in Retail and the Consumer Goods Industry

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Fundamental Issues of Procurement Management

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Progress in Performance Management

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Essentials of Strategic Management

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Digitization of the Management Accounting Function

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Process-based Strategic Planning

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Navigating a Travelling Organization

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Quick Guide Change Management for all Cases

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The Strategy Planning Process

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Virtual and Innovative Quality Management Across the Value Chain

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Understanding Practical Project Management

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その他の著書

Digital Darwinism

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Practice-Oriented Online Marketing

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8,507 円

Digital Business Leadership

Ralf T. Kreutzer, Tim Neugebauer, Annette Pattloch

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Understanding Artificial Intelligence

Ralf T. Kreutzer, Marie Sirrenberg

6,928 円

Toolbox Digital Business

Ralf T. Kreutzer

9,723 円

Next Stop Metaverse

Ralf T. Kreutzer, Sonja Klose

5,469 円

Understanding Artificial Intelligence

Ralf T. Kreutzer

10,331 円

The Path to Sustainable Corporate Management

Ralf T. Kreutzer

9,116 円

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Practice-Oriented Marketing

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シリーズの内容

Digital Darwinism

Practice-Oriented Online Marketing

Understanding Artificial Intelligence

Toolbox Digital Business

The Path to Sustainable Corporate Management

Digital Business Leadership

Next Stop Metaverse

Understanding Artificial Intelligence

Online Marketing

Toolbox for Marketing and Management

関連書籍

The excellent customer journey experience

Sales Excellence

Post-Merger Management

Human Resources Strategies

Price Management

Enterprise Risk Management

Operations and Supply Management 4.0

A new era of Value Selling

IT Strategy

Mergers and Acquisitions

Change Management

The Strategy Planning Process

Project Management in Logistics and Supply Chain Management

Three Pillars of Organization and Leadership in Disruptive Times

Systems Engineering

Practical Strategic Management: How To Apply Strategic Thinking In Business

Successful Management Strategies and Tools

Strategic Human Resource Development

Identity-Based Brand Management

Business Partner Management

Scrum for Sales

The Quintessence of Marketing

Advances in Consulting Research

Project Management Handbook

Industrial Research Performance Management

The Quintessence of Sales

Designing Intelligent Construction Projects

Managing the Digital Transformation

New Work, Transformational and Virtual Leadership

Innovation and Transformation

Lean Management and Kaizen

Process-based Strategic Planning

Liquid Legal

New Corporate Governance

B2B Marketing

Human Resource Management in a Post COVID-19 World

The Viability of Organizations Vol. 3

Consumer Buying Behaviour & Integtrated Marketing Communications

Modelling Value

Lean Management, Kaizen, Kata and Keiretsu

How to Be More Successful Selling Capital Goods

Performance Excellence in Marketing, Sales and Pricing

Strategic Performance Management

Performance Management in Retail and the Consumer Goods Industry

Business Guide for Strategic Management

Strategic Marketing

Project. Program. Change

Project Management Handbook

Enterprise Risk Management

Identity-Based Brand Management

Fundamental Issues of Procurement Management

Digital Pricing

Agile Marketing Performance Management

Progress in Performance Management

Essentials of Strategic Management

Digitization of the Management Accounting Function

Process-based Strategic Planning

Navigating a Travelling Organization

Quick Guide Change Management for all Cases

The Strategy Planning Process

Template-based Management