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Jay Baer が語った本

1 ～ 7（7 件） 件の検索結果
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  • The Point

    How to Win with Clarity-Fueled Communications

    − Steve Woodruff ...
    Is it possible to grab an audience's attention in this noisy, confusing world? According to Steven Woodruff, the solution can be summed up in a word: clarity.Clarity-fueled communications is the practice of using the fewest words to make the biggest impact. The Point unveils how the overloaded human brain wants information packaged, and how to craft brain-friendly messages that break through the ... もっと見る

    800 円

  • Hug Your Haters

    How to Embrace Complaints and Keep Your Customers

    − Jay Baer ...
    Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. ... もっと見る

    2,368 円

  • Talk Triggers

    The Complete Guide to Creating Customers with Word of Mouth

    − Jay Baer, Daniel Lemin ...
    Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer ... もっと見る

    2,052 円

  • Youtility for Real Estate

    Why Smart Real Estate Professionals are Helping, Not Selling (A Penguin Special from Portfolio)

    − Jay Baer, Erica Campbell Byrum ...
    How real estate professionals can build trust and dominate their competition by creating truly useful marketing.Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently ... もっと見る

    502 円

  • The Owned Media Doctrine

    Marketing Operations Theory, Strategy, and Execution for the 21St Century Real–Time Brand

    − Erik Deckers, Taulbee Jackson ...
    The Petraeus Doctrine for the 21st Century MarketerThe Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed. Just like in warfare, marketing and media is not at all what it used to be - but marketers are still fighting the battle like its 1965.The Owned Media Doctrine ... もっと見る

    1,144 円

  • Youtility

    Why Smart Marketing Is about Help Not Hype

    − Jay Baer ...
    The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: ... もっと見る

    1,736 円

  • Youtility for Accountants

    Why Smart Accountants Are Helping, Not Selling (A Penguin Special from Portfolio)

    − Jay Baer, Darren Root ...
    Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through ... もっと見る

    502 円