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Mara Einstein が語った本

1 ～ 8（8 件） 件の検索結果
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  • Compassion, Inc.

    How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help

    − Mara Einstein ...
    Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she ... もっと見る

    4,998 円

  • Content Confusion

    News Media, Native Advertising, and Policy in an Era of Disinformation

    − Michelle A. Amazeen ...
    シリーズ series Information Policy
    How mainstream news organizations and advertisers contribute to and legitimize disinformation by blurring the line between ads and journalism.We often blame social media for the rampant problem of disinformation, but the truth is that mainstream news media is often equally at fault. Not only do news outlets disguise paid content to look like online news articles, a practice called “native ... もっと見る

    6,730 円

  • Selling the Sacred

    Religion and Marketing from Crossfit to QAnon

    編集 Mara Einstein, Sarah McFarland Taylor ...
    There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion. What do various forms of religion/marketing collaboration look like in the twenty-first century, and what does this tell us about American culture and society?Social ... もっと見る

    9,758 円

  • Dijital Reklamın Gizli Dünyası

    − Mara Einstein ...
    Sosyal medya ortamlarında ya da geleneksel medya ortamlarında genellikle gerçeklere dayalı gazeteciliğe benzeyen içerikler aslında sandığınız gibi doğal haber değil. Hepsi reklamcılık ürünü. Kullanıcıların dikkatine: Arkasında bir şirket sponsoru olmayan “içerik” bulmak artık neredeyse imkânsız.Bu bizi neden mi ilgilendiriyor? Çünkü kişisel veriler, kişisel ilişkiler ve kimliklerimiz şirket kâr ... もっと見る

    549 円

  • Advertising

    What Everyone Needs to Know®

    − Mara Einstein ...
    シリーズ series What Everyone Needs To Know®
    That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last ... もっと見る

    1,572 円

  • Religion and Reality TV

    Faith in Late Capitalism

    編集 Mara Einstein, Katherine Madden, Diane Winston ...
    Why is reality television flourishing in today's expanding media market? Religion and Reality TV: Faith in Late Capitalism argues that the reality genre offers answers to many of life's urgent questions: Why am I important? What gives my life meaning? How do I present my best self to the world? Case studies address these questions by examining religious representations through late capitalist ... もっと見る

    9,758 円

  • Media Diversity

    Economics, Ownership, and the Fcc

    − Mara Einstein ...
    シリーズ series Routledge Communication Series
    Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. As deregulation is quickly changing the media landscape, this volume puts the changing structure of the industry into perspective through the use of an insider's point of view to examine how policy and ... もっと見る

    9,422 円

  • Brands of Faith

    Marketing Religion in a Commercial Age

    − Mara Einstein ...
    シリーズ series Media, Religion and Culture
    In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects ... もっと見る

    9,758 円