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  • Advertising at the Crossroads (RLE Advertising)

    Max Geller ...
    シリーズ series Routledge Library Editions: Advertising
    Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self ... もっと見る

    12,053 円