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Recommandé pour vous

Livre audio

Rethinking Reputation

How PR Trumps Marketing and Advertising in the New Media World

par John Doorley, Fraser P. Seitel ...

Lu par Sean Pratt ...

Version Longue

7 heure 25 min

Good public relations is no longer just icing—it’s a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you’re a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at ... En savoir plus

26,50 €

Good public relations is no longer just icing—it’s a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you’re a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at
... En savoir plus
Livre audio

Engaged

The Neuroscience behind Creating Productive People in Successful Organizations

par Amy Brann ...

Lu par Esther Wane ...

Collection series The Neuroscience of Business Series
Version Longue

6 heure 8 min

Neuroscience is revolutionizing our understanding of human psychology and behavior. By showing how to apply this new understanding to how you recruit, manage, and develop your people, Brann is enabling you to deliver a step change in organizational performance and individual achievement. ... En savoir plus

14,98 € ou Gratuit avec Kobo Plus

Neuroscience is revolutionizing our understanding of human psychology and behavior. By showing how to apply this new understanding to how you recruit, manage, and develop your people, Brann is enabling you to deliver a step change in organizational performance and individual achievement.
... En savoir plus
Livre audio

Going Social

Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media

par Jeremy Goldman ...

Lu par Joe Geoffrey ...

Version Longue

7 heure 53 min

If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple ... En savoir plus

26,50 €

If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple
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Livre audio

Personal Branding Mastery for Entrepreneurs

par Chris J Reed ...

Lu par Penny Andrews ...

Version Longue

5 heure 23 min

From the No.1 International Best Selling Author Chris J Reed, "The Only NASDAQ CEO with a Mohawk!, comes his new book, "Personal Branding Mastery for Entrepreneurs". In it, Chris will tell you all about how you, as an entrepreneur, can develop your personal brand beyond LinkedIn.You are an entrepreneur, your personal brand is what everyone is buying into. Your clients, your shareholders, your ... En savoir plus

12,76 € ou Gratuit avec Kobo Plus

From the No.1 International Best Selling Author Chris J Reed, "The Only NASDAQ CEO with a Mohawk!, comes his new book, "Personal Branding Mastery for Entrepreneurs". In it, Chris will tell you all about how you, as an entrepreneur, can develop your personal brand beyond LinkedIn.You are an entrepreneur, your personal brand is what everyone is buying into. Your clients, your shareholders, your
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Livre audio

Sano se oikein

par Lotta Backlund, Jussi Karjalainen ...

Lu par Lotta Backlund ...

Version Longue

7 heure 12 min

Hauskin ja hyödyllisin viestintäopas, jonka olet koskaan saanut käsiisi.Tämä kirja tarjoaa henkilökohtaisen viestintäkonsultin, tehokkaita valmiita viestejä ja työkaluja viestinnälliseen ajatteluun, oli kyseessä sitten tinder-viesti, julkinen esiintyminen tai erokeskustelun aloittaminen.Oikea-aikaisella ja oikeanlaisella viestinnällä voi yritysmaailmassa ja politiikassa säästyä miljoonien eurojen ... En savoir plus

14,62 €

Hauskin ja hyödyllisin viestintäopas, jonka olet koskaan saanut käsiisi.Tämä kirja tarjoaa henkilökohtaisen viestintäkonsultin, tehokkaita valmiita viestejä ja työkaluja viestinnälliseen ajatteluun, oli kyseessä sitten tinder-viesti, julkinen esiintyminen tai erokeskustelun aloittaminen.Oikea-aikaisella ja oikeanlaisella viestinnällä voi yritysmaailmassa ja politiikassa säästyä miljoonien eurojen
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Livre audio

Rage and Hope

The Women's Movement through Its Most Powerful Campaigns

par Regina Luttrell ...

Version Longue

7 heure

Votes for Women! The Future Is Female! My Body, My Choice! Iconic rallying cries transformed women's rage into action in the struggle for equality, but without careful public relations campaigns, these slogans would have faded without impact.How did frustration become strategy and hope sustain a movement through more than a century of setbacks and victories? The answer lies in something most ... En savoir plus

23,87 €

PRÉ-COMMANDER

Votes for Women! The Future Is Female! My Body, My Choice! Iconic rallying cries transformed women's rage into action in the struggle for equality, but without careful public relations campaigns, these slogans would have faded without impact.How did frustration become strategy and hope sustain a movement through more than a century of setbacks and victories? The answer lies in something most
... En savoir plus
Livre audio

Networking Advantage, The

Building Powerful Connections to Grow Your Career or Business

par Ahmed Musa ...

Lu par Digital Voice Archie G ...

Version Longue

2 heure 25 min

This audiobook is narrated by a digital voice.Let me be blunt: your talent isn’t enough.You could be the smartest, most skilled, hardest-working SOB on the planet…But if no one knows you? You’re invisible. Broke. Forgotten.The Networking Advantage rips the mask off the old-school “schmooze and lose” game and hands you the real playbook for building powerful, profitable connections that move the ... En savoir plus

7,07 € ou Gratuit avec Kobo Plus

This audiobook is narrated by a digital voice.Let me be blunt: your talent isn’t enough.You could be the smartest, most skilled, hardest-working SOB on the planet…But if no one knows you? You’re invisible. Broke. Forgotten.The Networking Advantage rips the mask off the old-school “schmooze and lose” game and hands you the real playbook for building powerful, profitable connections that move the
... En savoir plus
Livre audio

Painavaa puhetta

par Ripsa Koskinen-Papunen, Heikki Laakso, Marjaana Virta ...

Lu par Ripsa Koskinen-Papunen ...

Version Longue

7 heure 18 min

Opi helppo tapa rakentaa vaikuttava esitys.Painavaa puhetta opettaa helpon ja toimivaksi todistetun metodin, jonka avulla kuka tahansa voi rakentaa kuulijoita puhuttelevan esityksen ja saada viestinsä paremmin perille.Kirjassa myös tunnetut suomalaiset kertovat, miten he tekevät esityksistään ja puheenvuoroistaan mieleenpainuvia ja vaikuttavia.Aivan liian usein tuhlaamme omaa ja muiden aikaa ... En savoir plus

18,32 €

Opi helppo tapa rakentaa vaikuttava esitys.Painavaa puhetta opettaa helpon ja toimivaksi todistetun metodin, jonka avulla kuka tahansa voi rakentaa kuulijoita puhuttelevan esityksen ja saada viestinsä paremmin perille.Kirjassa myös tunnetut suomalaiset kertovat, miten he tekevät esityksistään ja puheenvuoroistaan mieleenpainuvia ja vaikuttavia.Aivan liian usein tuhlaamme omaa ja muiden aikaa
... En savoir plus
Livre audio

Invention in PR

par Adam Ritchie ...

Lu par Adam Ritchie ...

Version Longue

2 heure 45 min

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It ... En savoir plus

14,14 €

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It
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Livre audio

Content Marketing for PR

How to build brand visibility, influence and trust in today’s social age

par Trevor Young ...

Lu par Trevor Young ...

Version Longue

8 heure 56 min

Are you struggling to cut through the noise and convey your message to the marketplace?We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business ... En savoir plus

17,67 € ou Gratuit avec Kobo Plus

Are you struggling to cut through the noise and convey your message to the marketplace?We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business
... En savoir plus
Livre audio

From Manila to Wall Street

An Immigrant's Journey With America's First Black Tycoon

par Butch Meily ...

Lu par Butch Meily, Becky Parker ...

Version Longue

9 heure 47 min

From Butch Meily, trusted public relations strategist to Reginald Lewis, the history-making African American Mergers & Acquisitions dealmaker, comes an eye-opening business narrative. "From Manila to Wall Street" tells two stories: the first includes daring corporate takeovers, an exorbitant global lifestyle, and the fatal brain tumor that claimed Lewis’s life at age 50. Lewis struggled to reach ... En savoir plus

10,29 € ou Gratuit avec Kobo Plus

From Butch Meily, trusted public relations strategist to Reginald Lewis, the history-making African American Mergers & Acquisitions dealmaker, comes an eye-opening business narrative. "From Manila to Wall Street" tells two stories: the first includes daring corporate takeovers, an exorbitant global lifestyle, and the fatal brain tumor that claimed Lewis’s life at age 50. Lewis struggled to reach
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Livre audio

Trust Signals

par Scott Baradell ...

Lu par Jay Aaseng ...

Version Longue

6 heure 10 min

What is a trust signal?Let’s say you’re interested in a book you aren’t familiar with—this book, for example. Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time?The author, in turn, tries to prove their trustworthiness in a number of ways:An accomplished and relevant biographyGlowing praise from well-known people on the ... En savoir plus

12,76 € ou Gratuit avec Kobo Plus

What is a trust signal?Let’s say you’re interested in a book you aren’t familiar with—this book, for example. Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time?The author, in turn, tries to prove their trustworthiness in a number of ways:An accomplished and relevant biographyGlowing praise from well-known people on the
... En savoir plus
Livre audio

How Boards Work

And How They Can Work Better in a Chaotic World

par Dambisa Moyo ...

Lu par Dambisa Moyo ...

Version Longue

8 heure 10 min

'Highly instructive . . . provides thoughtful analysis' Financial Times'Exactly what any prospective-or sitting-board member needs' Arianna Huffington'A must read . . . highly engaging . . . an indispensable guide to how boards function, malfunction, and, most importantly, should operate better' Mohamed A. El-ErianCorporate boards are under great pressure. Scandals and malpractice at companies ... En savoir plus

22,09 €

'Highly instructive . . . provides thoughtful analysis' Financial Times'Exactly what any prospective-or sitting-board member needs' Arianna Huffington'A must read . . . highly engaging . . . an indispensable guide to how boards function, malfunction, and, most importantly, should operate better' Mohamed A. El-ErianCorporate boards are under great pressure. Scandals and malpractice at companies
... En savoir plus
Livre audio

Speak With No Fear

par Mike Acker ...

Lu par Mike Acker ...

Version Longue

2 heure 49 min

Do you HATE public speaking? Are you TERRIFIED to stand in front of people? When you think of speaking, do you get nervous, anxious, even sweaty? You don’t have to be afraid any longer.It can seem like everyone is a gifted speak when you watch TED talks or compare yourself to skilled co-workers giving presentations. Don't get caught up in comparison. Instead, take action to improve YOUR ability ... En savoir plus

7,30 € ou Gratuit avec Kobo Plus

Do you HATE public speaking? Are you TERRIFIED to stand in front of people? When you think of speaking, do you get nervous, anxious, even sweaty? You don’t have to be afraid any longer.It can seem like everyone is a gifted speak when you watch TED talks or compare yourself to skilled co-workers giving presentations. Don't get caught up in comparison. Instead, take action to improve YOUR ability
... En savoir plus
Livre audio

Truth

How the Many Sides to Every Story Shape Our Reality

par Hector Macdonald ...

Lu par Simon Ludders ...

Version Longue

10 heure

Random House presents the audiobook edition of Truth by Hector Macdonald, read by Simon Ludders.For fans of Nudge, Black Box Thinking and The Art of Thinking Clearly, a fascinating dive into the many ways in which ‘competing truths’ shape our opinions, behaviours and beliefs.True or false? It’s rarely that simple.There is more than one truth about most things. Eating meat is nutri... ... En savoir plus

12,67 €

Random House presents the audiobook edition of Truth by Hector Macdonald, read by Simon Ludders.For fans of Nudge, Black Box Thinking and The Art of Thinking Clearly, a fascinating dive into the many ways in which ‘competing truths’ shape our opinions, behaviours and beliefs.True or false? It’s rarely that simple.There is more than one truth about most things. Eating meat is nutri...
... En savoir plus
Livre audio

El método H.A.B.L.A

Imagen verbal en 5 sencillos pasos

par Alvaro Gordoa ...

Lu par Alvaro Gordoa, Carlos Torres ...

Version Longue

7 heure 9 min

Aprende a comunicarte con los demás de manera asertiva y alcanza el éxito en tu vidaEl Método H.A.B.L.A. te permitirá capacitarte directamente con el principal maestro y especialista en el tema de la Imagen Verbal ®.Hablar lo hace cualquiera. Penetrar en la mente del otro, necesita de un método. En este libro encontrarás un sencillo y divertido camino a seguir, con todas las claves para hablar en ... En savoir plus

15,44 €

Aprende a comunicarte con los demás de manera asertiva y alcanza el éxito en tu vidaEl Método H.A.B.L.A. te permitirá capacitarte directamente con el principal maestro y especialista en el tema de la Imagen Verbal ®.Hablar lo hace cualquiera. Penetrar en la mente del otro, necesita de un método. En este libro encontrarás un sencillo y divertido camino a seguir, con todas las claves para hablar en
... En savoir plus
Livre audio

PR IT-компаний: Российская практика

par Филипп Гуров, Филипп Гуров ...

Lu par Святой ...

Version Longue

4 heure 12 min

Будучи участниками одного из самых быстрорастущих сегментов экономики, IT-компании, как никакие другие, нуждаются в эффективном PR сопровождении бизнеса. Однако продвижение компаний IT-сектора зачастую требует применения специфических технологий, вызывающих сложности даже у опытных пиарщиков. До сегодняшнего дня на российском рынке не было литературы, которая систематизировала бы российский и ... En savoir plus

17,99 € ou Gratuit avec Kobo Plus

Будучи участниками одного из самых быстрорастущих сегментов экономики, IT-компании, как никакие другие, нуждаются в эффективном PR сопровождении бизнеса. Однако продвижение компаний IT-сектора зачастую требует применения специфических технологий, вызывающих сложности даже у опытных пиарщиков. До сегодняшнего дня на российском рынке не было литературы, которая систематизировала бы российский и
... En savoir plus
Livre audio

Public Relations For Dummies, 3rd Edition

par Eric Yaverbaum ...

Lu par Kent Klineman ...

Version Longue

13 heure 13 min

Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice, anyone can learn to think like a PR specialist. Public Relations For Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly ... En savoir plus

22,98 € ou Gratuit avec Kobo Plus

Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice, anyone can learn to think like a PR specialist. Public Relations For Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly
... En savoir plus
Livre audio

Desarrollando la Identidad de Marca [Brand Identity Breakthrough]: Cómo Crear una Historia Única Sobre tu Negocio para Volver Irresistibles tus Productos [How to Craft Your Company's Unique Story to Make Your Products Irresistible]

par Gregory V. Diehl ...

Lu par Luis Alberto ...

Version Longue

7 heure 25 min

"Éxito de ventas nº1 en Amazon en Relaciones Públicas y Vender y Ventas para Pequeñas Empresas¿Tiene tu negocio una historia que contar? ¡Debería! Desde el momento en que abriste por primera vez tus puertas, empezaste a confeccionarla. Con cada nuevo producto que lanzas al mercado, abres un nicho si cabe más unico en tu sector. Todo esto nos lleva a una cosa: la identidad de marca. ¿Destaca la ... En savoir plus

12,76 € ou Gratuit avec Kobo Plus

"Éxito de ventas nº1 en Amazon en Relaciones Públicas y Vender y Ventas para Pequeñas Empresas¿Tiene tu negocio una historia que contar? ¡Debería! Desde el momento en que abriste por primera vez tus puertas, empezaste a confeccionarla. Con cada nuevo producto que lanzas al mercado, abres un nicho si cabe más unico en tu sector. Todo esto nos lleva a una cosa: la identidad de marca. ¿Destaca la
... En savoir plus
Livre audio

La magia de la persuasión

par Pamela Jean Zetina ...

Lu par Pamela Jean Zetina, Karla Hernández, Rubén Hernández ...

Version Longue

9 heure 45 min

¿Deseas conquistar la voluntad de otros y convertirlos en tus aliados?¿Te atreves a conocer aquello que activa el interés y la confianza de la gente?¿Estás listo para retomar el control sobre el impacto que tienes en los demás?Estás a punto de descubrir sorprendentes revelaciones de lenguaje no verbal, comunicación asertiva e inteligencia emocional que te ayudarán a comunicar lo importante de ... En savoir plus

15,44 €

¿Deseas conquistar la voluntad de otros y convertirlos en tus aliados?¿Te atreves a conocer aquello que activa el interés y la confianza de la gente?¿Estás listo para retomar el control sobre el impacto que tienes en los demás?Estás a punto de descubrir sorprendentes revelaciones de lenguaje no verbal, comunicación asertiva e inteligencia emocional que te ayudarán a comunicar lo importante de
... En savoir plus
Livre audio

Happy Customers Everywhere

How Your Business Can Profit from the Insights of Positive Psychology

par Bernd H. Schmitt ...

Lu par Walter Dixon ...

Version Longue

6 heure 40 min

EXPERIENTIAL MARKETING GURU BERND SCHMITT SHOWS MARKETERS AND BRAND MANAGERS HOW TO HARNESS THE POWER OF CUSTOMER HAPPINESSEvery business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your ... En savoir plus

30,92 €

EXPERIENTIAL MARKETING GURU BERND SCHMITT SHOWS MARKETERS AND BRAND MANAGERS HOW TO HARNESS THE POWER OF CUSTOMER HAPPINESSEvery business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your
... En savoir plus
Livre audio

Smart Talk

par Melissa Vela-Williamson APR CDP ...

Lu par Melissa Vela-Williamson APR CDP ...

Version Longue

5 heure 57 min

I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories.As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing ... En savoir plus

12,76 € ou Gratuit avec Kobo Plus

I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories.As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing
... En savoir plus
Livre audio

Making Waves

PR strategies to transform your maritime business

par Ben Pinnington ...

Lu par Ben Pinnington ...

Version Longue

8 heure 56 min

Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on marime tech, AI in PR, and an expanded focus on the U.S. marime market. It sets out clear, practical steps to help you harness the power of PR to build your ... En savoir plus

15,99 € ou Gratuit avec Kobo Plus

Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on marime tech, AI in PR, and an expanded focus on the U.S. marime market. It sets out clear, practical steps to help you harness the power of PR to build your
... En savoir plus
Livre audio

Crystallizing Public Opinion

Complete and Original Edition

par Edward Bernays ...

Lu par Mitch Horowitz ...

Version Longue

5 heure 15 min

The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped, ... En savoir plus

13,25 €

The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped,
... En savoir plus

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Recommandé pour vous

Livres audio Relations publiques

Rethinking Reputation

Engaged

Going Social

Personal Branding Mastery for Entrepreneurs

Sano se oikein

Rage and Hope

Networking Advantage, The

Painavaa puhetta

Invention in PR

Content Marketing for PR

From Manila to Wall Street

Trust Signals

How Boards Work

Speak With No Fear

Truth

El método H.A.B.L.A

PR IT-компаний: Российская практика

Public Relations For Dummies, 3rd Edition

Desarrollando la Identidad de Marca [Brand Identity Breakthrough]: Cómo Crear una Historia Única Sobre tu Negocio para Volver Irresistibles tus Productos [How to Craft Your Company's Unique Story to Make Your Products Irresistible]

La magia de la persuasión

Happy Customers Everywhere

Smart Talk

Making Waves

Crystallizing Public Opinion