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Livres audio Relations publiques

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  • Livre audio

    PR IT-компаний: Российская практика

    Version Longue

    4 heure 12 min

    Будучи участниками одного из самых быстрорастущих сегментов экономики, IT-компании, как никакие другие, нуждаются в эффективном PR сопровождении бизнеса. Однако продвижение компаний IT-сектора зачастую требует применения специфических технологий, вызывающих сложности даже у опытных пиарщиков. До сегодняшнего дня на российском рынке не было литературы, которая систематизировала бы российский и ... En savoir plus

    8,99 € ou Gratuit avec Kobo Plus

  • Livre audio

    Extraordinary PR, Ordinary Budget

    A Strategy Guide

    Lu par Caroline Miller ...

    Version Longue

    3 heure 56 min

    For many small organizations and businesses, it can be tempting to think that traditional PR is too expensive. Media relations and PR expert Jennifer R. Farmer shows that you don't need a big budget to make a big impact.The success of an organization, whether it is a nonprofit or an entrepreneurial venture, depends on a proactive and robust public relations arm. According to author Jennifer R. ... En savoir plus

    11,48 €

  • Livre audio

    The Power of Reputation

    Strengthen the Asset That Will Make or Break Your Career

    Lu par Walter Dixon ...

    Version Longue

    6 heure 28 min

    We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us.The Power of Reputation offers business people an action plan for creating the kind of ... En savoir plus

    24,74 €

  • Livre audio

    Reach

    Create the Biggest Possible Audience for Your Message, Book, or Cause

    par Becky Robinson ...
    Lu par Becky Robinson ...

    Version Longue

    5 heure 2 min

    Cut through the noise and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online so you can make a meaningful difference for others.Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it's a question of numbers-the more people you can get in ... En savoir plus

    14,14 €

  • Livre audio

    Public Relations For Dummies, 3rd Edition

    par Eric Yaverbaum ...
    Lu par Kent Klineman ...

    Version Longue

    13 heure 13 min

    Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice, anyone can learn to think like a PR specialist. Public Relations For Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly ... En savoir plus

    22,09 €

  • Livre audio

    Persuasion

    WHAT SCHOOLS DO NOT TEACH US? 100+ SECRETS TO PERSUADE OTHERS

    par Eric Lefebvre ...
    Lu par Edward Mora ...

    Version Longue

    3 heure 15 min

    Since the beginning of time, human beings have tried to achieve their goals in the most optimal way possible by developing long-term strategies and plans. However, as the social beings we are, our goals are often that others act or think in a certain way.Although in some cases the goals of others coincide with their own, it is common to find that this is not normally the case, due to incompatible ... En savoir plus

    15,95 € ou Gratuit avec Kobo Plus

  • Livre audio

    Engaged

    The Neuroscience behind Creating Productive People in Successful Organizations

    par Amy Brann ...
    Lu par Esther Wane ...
    Collection series The Neuroscience of Business Series

    Version Longue

    6 heure 8 min

    Neuroscience is revolutionizing our understanding of human psychology and behavior. By showing how to apply this new understanding to how you recruit, manage, and develop your people, Brann is enabling you to deliver a step change in organizational performance and individual achievement. ... En savoir plus

    14,98 € ou Gratuit avec Kobo Plus

  • Livre audio

    13 Secretos Olvidados del Control Mental

    Cómo Usar Palabras para Influir en el Comportamiento, Dirigir Pensamientos y Redirigir Acciones. Secretos de la Psicología Oscura Revelados.

    Version Longue

    4 heure 43 min

    De Nervioso a Cautivador:¡Cómo Elegir Palabras que Capturen la Atención y Revelen los Secretos para Desatar tu Influencia!Imagina esto:Entras en una sala llena de desconocidos. Un poco nervioso, ¿verdad? Pero luego comienzas a charlar con alguien para romper el hielo y ¡boom! En cuestión de minutos, están colgando de cada una de tus palabras. Ríen con tus chistes, asienten como locos, ... En savoir plus

    13,22 € ou Gratuit avec Kobo Plus

  • Livre audio

    Personal Branding: A Manifesto on Fame and Influence

    par Isaac Mashman ...
    Lu par Isaac Mashman ...

    Version Longue

    41 min

    It's a concept that has been around since before civilization began. A concept powerful enough to start movements, religions, and wars. Always at the forefront of our society we are but now coming to understand it. This very concept, known as personal branding, is broken down in an untypical way in Isaac Mashman's work. Explaining its significance to your previous, present, and future successes, ... En savoir plus

    3,53 € ou Gratuit avec Kobo Plus

  • Livre audio

    Good Is the New Cool

    Market Like You Give a Damn

    Version Longue

    6 heure 21 min

    “We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New CoolMarketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still ... En savoir plus

    29,13 € ou Gratuit avec Kobo Plus

  • Livre audio

    Rethinking Reputation

    How PR Trumps Marketing and Advertising in the New Media World

    Version Longue

    7 heure 25 min

    Good public relations is no longer just icing—it’s a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you’re a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at ... En savoir plus

    26,50 €

  • Livre audio

    Going Social

    Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media

    par Jeremy Goldman ...
    Lu par Joe Geoffrey ...

    Version Longue

    7 heure 53 min

    If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple ... En savoir plus

    26,50 €

  • Livre audio

    Personal Branding Mastery for Entrepreneurs

    par Chris J Reed ...
    Lu par Penny Andrews ...

    Version Longue

    5 heure 23 min

    From the No.1 International Best Selling Author Chris J Reed, "The Only NASDAQ CEO with a Mohawk!, comes his new book, "Personal Branding Mastery for Entrepreneurs". In it, Chris will tell you all about how you, as an entrepreneur, can develop your personal brand beyond LinkedIn.You are an entrepreneur, your personal brand is what everyone is buying into. Your clients, your shareholders, your ... En savoir plus

    12,76 € ou Gratuit avec Kobo Plus

  • Livre audio

    Painavaa puhetta

    Version Longue

    7 heure 18 min

    Opi helppo tapa rakentaa vaikuttava esitys.Painavaa puhetta opettaa helpon ja toimivaksi todistetun metodin, jonka avulla kuka tahansa voi rakentaa kuulijoita puhuttelevan esityksen ja saada viestinsä paremmin perille.Kirjassa myös tunnetut suomalaiset kertovat, miten he tekevät esityksistään ja puheenvuoroistaan mieleenpainuvia ja vaikuttavia.Aivan liian usein tuhlaamme omaa ja muiden aikaa ... En savoir plus

    18,32 €

  • Livre audio

    Invention in PR

    par Adam Ritchie ...
    Lu par Adam Ritchie ...

    Version Longue

    2 heure 45 min

    A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It ... En savoir plus

    14,14 €

  • Livre audio

    Content Marketing for PR

    How to build brand visibility, influence and trust in today’s social age

    par Trevor Young ...
    Lu par Trevor Young ...

    Version Longue

    8 heure 56 min

    Are you struggling to cut through the noise and convey your message to the marketplace?We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business ... En savoir plus

    17,67 € ou Gratuit avec Kobo Plus

  • Livre audio

    From Manila to Wall Street

    An Immigrant's Journey With America's First Black Tycoon

    par Butch Meily ...

    Version Longue

    9 heure 47 min

    From Butch Meily, trusted public relations strategist to Reginald Lewis, the history-making African American Mergers & Acquisitions dealmaker, comes an eye-opening business narrative. "From Manila to Wall Street" tells two stories: the first includes daring corporate takeovers, an exorbitant global lifestyle, and the fatal brain tumor that claimed Lewis’s life at age 50. Lewis struggled to reach ... En savoir plus

    10,29 € ou Gratuit avec Kobo Plus

  • Livre audio

    Ladies Man

    The Careless Heart of John F. Kennedy - From the bestselling author of "Capote's Women"

    Lu par Unknown ...

    Version Longue

    Insightful and wildly entertaining, Ladies Man gives voice to the women left as a footnote in JFK's legacy, while portraying a larger-than-life existence that was as troubled as it was extraordinary.John Fitzgerald Kennedy was a born leader-bold, charismatic, and able to charm his peers and disarm critics with nothing more than a witty phrase and a winning smile.He was also obsessive, manipulative ... En savoir plus

    33,99 €

    PRÉ-COMMANDER

  • Livre audio

    Trust Signals

    par Scott Baradell ...
    Lu par Jay Aaseng ...

    Version Longue

    6 heure 10 min

    What is a trust signal?Let’s say you’re interested in a book you aren’t familiar with—this book, for example. Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time?The author, in turn, tries to prove their trustworthiness in a number of ways:An accomplished and relevant biographyGlowing praise from well-known people on the ... En savoir plus

    12,76 € ou Gratuit avec Kobo Plus

  • Livre audio

    Exceeding Customer Expectations

    What Enterprise, America's #1 Car Rental Company, Can Teach You About Creating Lifetime Customers

    par Kirk Kazanjian ...
    Lu par Gary Telles ...

    Version Longue

    8 heure 21 min

    What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a single location in St. Louis car dealership into a $9 billion global powerhouse, EXCEEDING CUSTOMER ... En savoir plus

    15,47 €

  • Livre audio

    Brought to You By

    How Corporations Warped the Truth, Conned the Public, and Broke Democracy

    par Amy Westervelt ...

    Version Longue

    10 heure

    Recommended by BILL McKIBBEN on the EZRA KLEIN SHOW"A book that every citizen needs to read." —JILL ABRAMSON, author of Merchants of TruthA gripping account of the corporate propaganda that has invaded our media, our democracy, and now the very nature of truth itself—from investigative reporter and Drilled podcast host Amy Westervelt.Whether it’s the tobacco industry lying about the... ... En savoir plus

    19,45 €

    PRÉ-COMMANDER

  • Livre audio

    Exceeding Customer Expectations

    What Enterprise, America's #1 car rental company, can teach you about creating lifetime customers

    par Kirk Kazanjian ...
    Lu par Alan Sklar ...

    Version Abrégée

    6 heure 25 min

    What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a single location in St. Louis car dealership into a $9 billion global powerhouse, EXCEEDING CUSTOMER ... En savoir plus

    13,26 €

  • Livre audio

    How Boards Work

    And How They Can Work Better in a Chaotic World

    par Dambisa Moyo ...
    Lu par Dambisa Moyo ...

    Version Longue

    8 heure 10 min

    'Highly instructive . . . provides thoughtful analysis' Financial Times'Exactly what any prospective-or sitting-board member needs' Arianna Huffington'A must read . . . highly engaging . . . an indispensable guide to how boards function, malfunction, and, most importantly, should operate better' Mohamed A. El-ErianCorporate boards are under great pressure. Scandals and malpractice at companies ... En savoir plus

    22,09 €

  • Livre audio

    Speak With No Fear

    par Mike Acker ...
    Lu par Mike Acker ...

    Version Longue

    2 heure 49 min

    Do you HATE public speaking? Are you TERRIFIED to stand in front of people? When you think of speaking, do you get nervous, anxious, even sweaty? You don’t have to be afraid any longer.It can seem like everyone is a gifted speak when you watch TED talks or compare yourself to skilled co-workers giving presentations. Don't get caught up in comparison. Instead, take action to improve YOUR ability ... En savoir plus

    7,30 € ou Gratuit avec Kobo Plus